This is the presentation of the seminar held in Denver on Jan 2014 [http://bit.ly/KsiYLX]. It describes why LinkedIn is so important and how to capitalize on its latest changes in an effective way, in order to reach a larger and engaged audience. Inspirational case studies, professional tips.
No Cookies No Problem - Steve Krull, Be Found Online
Linked in for Nonprofits [Seminar]-01.17.2014
1. #LI4NonProfit
@daninbrief
A free seminar for Managers, Fundraisers, P
and anyone involved in a volunteer activity
!
Daniele Federico
SPEAKER
Gabriela Perez
ORGANIZER
HOSTED BY:
6. TODAY’S AGENDA
Intro . WHY LINKEDIN IS
IMPORTANT IN A
SOCIAL MEDIA STRATEGY
1. NUMBERS, DATA &
LINKEDIN BASICS
2. THE HOW, THE GOODS
AND THE BADS
3. CASE STUDIES (and
personal cases)
17. THE PROBLEM ABOUT
LOOKING FOR A JOB
The Job Seeker
•
apply
•
apply
•
app…
•
.doc
•
.docx
•
.pdf
•
.ai
•
online form
•
Windows
•
Mac
•
Ubuntu
The Recruiter
25. source: The Next Web
This graph looks at the income generated by LinkedIn’s three main revenue streams.
It includes data taken from the company’s quarterly earnings.
27. 1. PROFILE
(THE SHORT VERSION)
•
Don’t copy and paste from your resume
•
Profile picture (smile, white background, no
selfie, no mysterious hands on the shoulder,
keep it simple, check the light)
•
Headline
•
Summary
28. COMPANY
PAGE
1. Tell people to specify on their
profile that they are volunteer
of your organization
2. “Productize your offering” in
the product page.
3. Keep in contact with your
donors and track every step
photo: Cape & Plymouth Business
29. GROUPS
1.
2.
3.
4.
5.
6.
7.
8.
Check other groups. List of nonprofits
groups in colorado
Topic, title, contents
Inbound links (Group profile, Welcome
message and any communication)
Identify influencers
Feedbacks and rewards
“Promote awesome” - John Haydon
Connect people to each other
Share stories
“76K+ NonProfit Groups”
- Bryan Breckenridge
photo: World Financial Group
30. NPO ON LINKEDIN IN 4 STEPS
1. Fix your profile, follow other NPOs, join other
groups
2. Build your Company Page (Talent attraction) and/or
Group
3. Update on a regular basis
4. Your existing network should join you on LI
TIP: LinkedIn offers 50% discount for our Hiring Solutions to NPOs.
Email: NonprofitSolutions@linkedin.com
32. NEWS
LINKEDIN FOR VOLUNTEERS
•
•
Paid service
Offered at a discounted rate of 90% off
LinkedIn’s standard rate for job
postings
!
•
$19.50 for a 30-day volunteer posting
33. FUNDRAISING
•
All board members need to be affiliated with the organization so that they
appear on your company page
•
The Executive Director needs to also ensure that they are connected with
each board member
•
Determine what businesses and companies you want to target for funding/
sponsorships/business relations
•
•
Research each via their company page
Identify who among your network has a relationship with that company
and request an introduction with that person
39. WHY (SOME) QUIT LINKEDIN?
•
Are most of the messages and/or the jobs relevant? (#spamming)
•
Most of the people who are endorsing me don’t know how good
I am. (pork barreling)
•
LinkedIn currently has no “block” feature (#stalker)
•
Advertising is (far) more expensive
•
LinkedIn Hack
40.
41.
42.
43. ations to join LinkedIn on your behalf
us permission to do so,” LinkedIn said
“We never send messages or invitations
to join LinkedIn on your behalf to
anyone unless you have given us
permission to do so”
- LinkedIn said
61. We've found our engagement rates on LinkedIn to be equal (and, in some cases, higher)
than on Facebook, which was a big surprise. Others may find similar results when they take
a look at their channel metrics. Up next, Instagram and Pinterest! - Path Representative