Social Media - The Good and the Bad


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Social Media - The Good and the Bad

  1. 1. Social Media: The Good & the BadMaryland State Department of EducationFebruary 4, 2013Leah Schklar, Anne Arundel Community College
  2. 2. About LeahLeah is the Digital Marketing Coordinator in thePublic Relations and Marketing Department at AnneArundel Community College. Social Media Butterfly and Digital Junkie First person hired for social media and digital marketing at AACC. Launched Social Media College-Wide Managed over 350 Facebook pages, 20 Twitter accounts, 10 LinkedIn accounts and 10 blogs. United Nations Foundation, Young Entrepreneur Council, YouTern, The National Society of Collegiate Scholars, Center for Nonprofit Success
  3. 3. What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
  4. 4. The Social Media Revolution“We don’t have a choice onwhether we DO social media.The question is how well we doit.” – Erik Qualman
  5. 5. How are YOU using social media? What are your concerns?  Web Footprints  Privacy Settings  Professional vs. Personal Accounts  Losing your job!
  6. 6. Manage Your Online Reputation Take an inventory.  Sign out and search! Stay alert.  Set up Google Alerts for your name. Edit every single profile to make sure it has information you want your boss, mom, coworkers, colleagues and potential employers to see. Privacy matters!
  7. 7. Professional vs. Personal AccountsStrategy #1: One profile for all social media networks.PROS:  Simplicity.  Well-rounded online identity.  Update all contacts at once.CONS:  Might cause you to be more reserved than normal.  You might need to be more reserved.Note: You could set up filters for your contacts.
  8. 8. Professional vs. Personal AccountsStrategy #2: Use separate personal and professional profiles.PROS:  Helps maintain work-life boundaries.  Less fear of over-sharing.  Messages from contacts will be more relevant.CONS:  Can be tricky to maintain.  Harder to share updates across all contacts.
  9. 9. Professional vs. Personal AccountsStrategy #3: Use separate services for different purposes.PROS:  Same benefits as maintaining professional and personal accounts, but less confusing.CONS:  Harder to share and see updates across all contacts.
  10. 10. Social Media and Your Personal Brand Personal branding is the art of articulating and communicating your skills, personality and values. We are all the chief branding officers of our own personal brands. Engage. Like. Follow. Reciprocate.
  11. 11. Social Media as a CareerThe demand for social media jobs has exploded,even as overall unemployment hovers around 10%. 59 of the Fortune 100 companies have at least one employee who works full time in social media. Job postings directly related to social media have soared 600% in the last five years.
  12. 12. Social Media as a Career Community Manager Analyst or Strategist Product Developer Editor or Publisher
  13. 13. What’s your passion?
  14. 14. Questions!