Social Media and HR Sept 2013

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Presentation and discussion with HR Directors for Strategic Capabilities Network.

Published in: Business, Technology

Social Media and HR Sept 2013

  1. 1. HR  AND  SOCIAL  MEDIA       Pam  Ross   Producer,  Impact99  HR  Summit   @pamelamaeross   #impact99  
  2. 2. Agenda   • The  State  of  Social  Media  Today   • Risks  and  ProtecAon   • Impact  on  Engagement  
  3. 3. Social  Media  Word  AssociaAon   What  words  come  to  mind  when   you  think  of  Social  Media?    
  4. 4. DisrupAve  
  5. 5. October  29,  1969  –  first  networked  computers   Sept  4,  1998  –  Google  started   Sept  2006  –  Facebook  opens  to  public  
  6. 6. 56%  of  consumers  say  they’re  more   likely  to  recommend  a  brand  aIer   becoming  a  fan  on  Facebook   89%  of  18-­‐24  year  olds  check   Facebook  before  geKng  out  of  bed.       73.2M  fans  on  Facebook   18,500,000  Canadian  Facebook  users.    
  7. 7. 49%  of  users  have  household  income  over  $100k   200  million  users  –  more   than  7  million  Canadians   98%  of  recruiters  use  LinkedIn   2  new  members  per  second  
  8. 8. >1  billion  unique  visitors  per  month   100    hours  of  content  uploaded  every  minute   More  video  is  uploaded  to  YouTube  in   60  days  than  the  3  major  US  networks   created  in  60  years   Over  6  billion  hours  of  video  are  watched  each  month  
  9. 9. TwiZer  
  10. 10. 343  million     acAve  users   Google  +  Hangouts   present  new   opportuniAes  for   business  interacAon   and  engagement   70  million  users   57%  of  users  interact   with  Food-­‐related   content   150  million  acAve  users     16  billion  +  photos  shared     55  million  +  photos  per   day     1.2B  “Likes”  daily   80%  women   500,000  business     accounts  
  11. 11. Social  Media  has  given  everyone  a  voice  
  12. 12. Mobile  Technology  allows  us  to   connect  anywhere.  
  13. 13. We  capture   and  share   everything   digitally,   fricAonlessly  
  14. 14. Messages  are  amplified  
  15. 15. “One of the reasons social media has grown so fast is that it taps into what we, as human beings, naturally love and need and want to do – create, share, connect, relate.”
  16. 16. Inappropriate  Posts  
  17. 17. Viral  Accidents   Photo credit: http://www.flickr.com/photos/d3l/
  18. 18. Viral  Accidents   Photo credit: http://www.flickr.com/photos/d3l/
  19. 19. Backlash  against  corporaAons  
  20. 20. New  consideraAons  for  TerminaAon  
  21. 21. Lack  of  confidenAality  
  22. 22. Dell  Social  Listening   Lesson:  Engage  your  team  who  are   already  on  social  media.  
  23. 23. H&R  Block   Lesson:  Be  where  your  clients  are  
  24. 24. A mystarbucksidea Lesson:  Crowdsource  for  innova_on  
  25. 25. Lesson:  It  starts  with  the  Leader.  
  26. 26. HR’s  Role  in  ProtecAon  and  EducaAon   Policy  à  Guidelines   CommunicaAon   Training   Photo credit: http://www.flickr.com/photos/a4gpa/
  27. 27. Guideline  Tips   Cross-­‐func_onal,  cross-­‐genera_onal  team   Reference  other  relevant  policies     Consider  public  and  internal  SoMe   Common  sense  /  good  judgment   What  is  impermissible   Consequences
  28. 28. Great  examples   “Be  Smart.  Be  Respecful.  Be  Human”   Created  via  wiki   Branded  fun  language   EducaAonal  and  engaging  YouTube  video  
  29. 29. Case  Law   EV  LogisAcs  v  Retail  Wholesale   Union   Alberta  v  Alberta  Union  of   Provincial  Employees  of  Alberta   Lougheed  Imports  Ltd  v  UFCW     InternaAonal  Union  of  Elevator   Constructors  v  ThyssenKrupp   Elevator   Credit  Valley  Hospital  v  Canadian   Union  of  Public  Employees   Canada  Post  v  Canadian  Union  of   Postal  Employees   3 32 Photo credit: http://www.flickr.com/photos/j3net/
  30. 30. How  is  social  media  affecAng  the   workplace  and  engagement  today?  
  31. 31. Our  organiza_ons,  policies,  processes  were  built   based  on  the  needs  of  the  industrial  revolu_on  
  32. 32. Social  ExpectaAons   •  Instant  access  to  informaAon   •  Openness  to  ideas   •  High  tech  access   •  Flexibility   •  Opportunity  to  be  yourself   •  Important  to  set  clear  expectaAons  
  33. 33. Digital  NaAves  at  Work   •  Access  to  social  media   •  Instant  feedback   •  “Owner”  mentality   •  Advancement  opportuniAes   •  Contact  with  Senior  Leaders   •  Involvement  and  collaboraAon  
  34. 34. Other  Factors  at  Play   •  Economics   •  Global  compeAAon   •  Flexible  work  opAons   •  Trust  in  Senior  Leaders   •  High  level  of  disengagement  
  35. 35. Beyond  ProtecAon:     Leveraging  Technology  to  Engage  Employees   Employer  Brand   Source  Candidates   Improve  CommunicaAon   Connect   Collaborate   Instant  Feedback   Photo credit: http://www.flickr.com/photos/acitodg/
  36. 36. Employer  Brand   &  RecruiAng   Social  Learning   Social  Intranet  and   CollaboraAon   Performance,  RecogniAon,     Engagement   Apps (Branchout, BeKnown, etc) Project  Management  
  37. 37. Blueprint  for  Workplace  ReinvenAon  
  38. 38. Blueprint  for  Workplace  Reinven_on  
  39. 39. Wrap  Up     Join  Pam   Oct  23  in   Toronto  at     Increase  your   Digital  Fluency     Download  the   eBook     Come  to  Impact99     Reinvent  your   Workplace  

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