ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)
I like to block people….
Consulting Member of Technical Staff
for SCP Team, Enterprise Manager at
Suggested Best Practices
Decide type of social media presence/online
persona you want to present.
But be authentic, find your ‘voice’
Separate personal and professional
Know what’s appropriate for each network
Privacy settings for personal as appropriate
Social media policies are YOUR FRIEND!
Social Media Only Works for a
Few, Jeff and Kellyn…
No, We’re Not Special
We worked at it.
There is [something] of a formula, (but
don’t ask Jeff for the algorithm, math is
not his strong suit…)
Yes, It is Important to Your
77% of Prospective Employers Google
43% pass on candidates either because
of what they ARE or AREN’T posting
Kellyn’s Gunea Pig, @RaySmithAce
Ray Smith, IOUG Board Member and
Co-author on last book, “The Enterprise
Manager Command Line Interface”
Ray’s First Challenge
Ray possessed a social media “split personality”.
Followers on Twitter didn’t recognize Ray Smith on Twitter with Ray Smith
on Linked in, Facebook, etc.
Social Media search and identification engines use data and images to
cross reference individuals online. Use this to his benefit, along with
building a uniform social media presence.
Create an image that can easily be identifiable with Ray, for
background image along with an avatar/profile picture. This will
help both online users and online engines to cross reference Ray
Choose a color scheme that will provide a uniform identifier
between Twitter, Linked in, Blog and any other platform that will
identify Ray’s professional brand even further.
Move your Ace
and your IOUG
Build out your
show all that
you provide to
you. Keep it
generic at this
Need a headshot
for Linkd in, more
Ray Had it Going On!
Ray, already had great content and recognition due to his
IOUG volunteering, board of director history and online
content, but it was very difficult to locate and identify him.
It didn’t help he had a common name like “Smith”, (know
anyone else with that challenge? )
A background picture,
should match Linked in
We need to
build you out a
profile with an
Social Media Benefits
Enhanced Support and Desire to be Part
of the Community
Community Responds in Kind…
Don’t use the default, lame-O connection message
Remind the person how you know them, where
you may have seen them, or why you’d like to join
Don’t connect with just anybody- ensure they offer
value to your network.
Profile: Handle & Pic
Don’t tie yourself to a brand or tech
Be your OWN brand, e.g. DBAKevlar
Give people a REASON to follow you
Include a LINK
•Remember to follow and to interact.
•Use Commun.it or SumAll to automate Follow Thru.
•Add Important links like about.me to enhance profile.
•Up to Date at All Times.
•First 10 skills are used in search engine.
•For Foreign countries, this is a top contribution page.
•Separate personal from professional interaction.
Find your online persona
Build your own brand, not just a company’s
Figure out what social media makes sense
for the presence you wish to make.
Use different formats to broadcast to as
large an audience as possible.