Social Media for Business<br />10 Benefits of Using Social Media<br />For: the Charlottetown Rotary<br />By: Maureen Kerr,...
1. Networking <br />2. Research <br />3. Branding <br />4. Marketing<br />5. Employees <br />6. Community <br />7. Engagem...
<ul><li>Social Networking
Effective
Exponential
Viral
Expertise
Brand
Referrals
Fun
24/7</li></ul>Networking<br />
<ul><li>Keywords
New markets
Competition
Endless
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Presentation for the Charlottetown Rotary Club

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Benefits of Social Media for Business

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Presentation for the Charlottetown Rotary Club

  1. 1. Social Media for Business<br />10 Benefits of Using Social Media<br />For: the Charlottetown Rotary<br />By: Maureen Kerr, Kerr Consulting<br />On: Wednesday, February 9th, 2011<br />
  2. 2. 1. Networking <br />2. Research <br />3. Branding <br />4. Marketing<br />5. Employees <br />6. Community <br />7. Engagement<br />8. Collaboration <br />9. Content <br />10. Measurement <br />Benefits of Using Social Media <br />
  3. 3. <ul><li>Social Networking
  4. 4. Effective
  5. 5. Exponential
  6. 6. Viral
  7. 7. Expertise
  8. 8. Brand
  9. 9. Referrals
  10. 10. Fun
  11. 11. 24/7</li></ul>Networking<br />
  12. 12. <ul><li>Keywords
  13. 13. New markets
  14. 14. Competition
  15. 15. Endless
  16. 16. Longtail</li></ul>Research<br />
  17. 17. Branding<br />
  18. 18. Marketing<br />Credit: conversionscientist.com<br />
  19. 19. <ul><li>- global network
  20. 20. - extend network to others
  21. 21. - profile expertise
  22. 22. - professional exchange</li></ul>Employees<br />
  23. 23. <ul><li>Niche
  24. 24. Communicate
  25. 25. Collaborate
  26. 26. Breadth
  27. 27. Connection</li></ul>Community<br />
  28. 28. Engagement<br /><ul><li> exchange of ideas and thoughts
  29. 29. engage in dialogue
  30. 30. develop relationships
  31. 31. share
  32. 32. network</li></li></ul><li>Collaboration<br />
  33. 33. Content<br /><ul><li>Content is King
  34. 34. And Queen
  35. 35. Interesting
  36. 36. Establish you as an expert
  37. 37. Fun
  38. 38. Engaging
  39. 39. Transparent</li></li></ul><li>Measurement<br />
  40. 40. Feedback<br /> ”I’m sure these are the tools we need for the future and our destiny will be decided by how much and how well we use them.”<br />“If there’s another session like this I will send the people that work with me that have the most talent.”<br /> ”I think every company should go through this.”<br />“I had an idea of a lot of the tools coming into this workshop but the way you portrayed it and explained it to us and how to take it to the next level from personal/pleasure to promoting your business and marketing your products was excellent.”<br />
  41. 41. Photo Credits<br />1. Networking http://www.flickr.com/photos/miss604/4967809771/<br />2. Research http://www.flickr.com/photos/philipioo/362223622/<br />3. Branding http://www.flickr.com/photos/12905355@N05/4353769047/<br />4. Marketing new marketing funnel conversionscientist.com<br />5. Employees http://www.flickr.com/photos/strangeworksonline/2059201321/<br />6. Engagement http://www.flickr.com/photos/pro1pr/4814995807/<br />7. Community http://www.flickr.com/photos/athomeinscottsdale/2879887723/<br />8. Collaboration http://www.flickr.com/photos/marcwathieu/2412755417/<br />9. Content http://www.flickr.com/photos/stawarz/3848824508/<br />10. Measurement http://www.flickr.com/photos/spacesuitcatalyst/536389937/<br />
  42. 42. Training, workshops and speaking<br />

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