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071031 Social media primer

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G
Ged Carroll

This is a presentation that I gave at e-Consultancy's social media conference in London on October 31, 2007.

BusinessTechnology
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Who are you, where are you & why should you start? October 31 st 2007 Ged Carroll
This ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sun Tzu & the art of conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social networking? ,[object Object],[object Object],[object Object]
What is UGC? ,[object Object],[object Object],[object Object],[object Object],[object Object]
UGC Continued
BBC Megastar Loaded Financial Times Economist Guardian Bloggers - Social Networking User Groups - Forums - Wikis - Photos Consumer-Generated Content Vogue Daily Telegraph Disruptive Trends
Social Forces of Change Positive Neutral Negative IPSOS MORI Base: All articles concerning youth, August 2- August 8, 2004 (603) Relentless negative media coverage of teenagers Privacy: from caller ID to reality TV Dating: bars to websites Local tight networks to global loose networks Digital Natives and Digital Immigrants Currency of kudos
Changing Media Landscape Timeline © Waggener Edstrom Worldwide
Media Disruption © Waggener Edstrom Worldwide
What is being said about you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Online Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searching the Long Tail Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
Who are the social media networkers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography / Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

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071031 Social media primer

  • 1. Who are you, where are you & why should you start? October 31 st 2007 Ged Carroll
  • 2.
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  • 7. BBC Megastar Loaded Financial Times Economist Guardian Bloggers - Social Networking User Groups - Forums - Wikis - Photos Consumer-Generated Content Vogue Daily Telegraph Disruptive Trends
  • 8. Social Forces of Change Positive Neutral Negative IPSOS MORI Base: All articles concerning youth, August 2- August 8, 2004 (603) Relentless negative media coverage of teenagers Privacy: from caller ID to reality TV Dating: bars to websites Local tight networks to global loose networks Digital Natives and Digital Immigrants Currency of kudos
  • 9. Changing Media Landscape Timeline © Waggener Edstrom Worldwide
  • 10. Media Disruption © Waggener Edstrom Worldwide
  • 11.
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  • 13. Searching the Long Tail Google, Live.com, Yahoo! and Ask algorithmic search Social Search Bookmarking Services Q&A services Trusted web Local search Maps Yellow Pages Mobile search Comparison shopping Mainstream Esoteric Vertical search (Google Scholar, Krugle, Scirus etc) Recommendations (Last.fm, Yahoo! Music)
  • 14.
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