Social Media 101 Content • twitter new markets niche • • • social media YouTube • keywords • •facebook • Web 2.0• business export •blogging• • Workshop #1: Introduction to Social Media By: Maureen Kerr, Kerr Consulting
Agenda• Introductions• 3 sections of workshop: – Intro to social media – Building an online brand – Promoting your organization online• Discussion/questions
How We Consume Media Has Changed1970’s: tv, radio, newspaper,magazines, record player1980’s: VCR, Walkman, PC,video games, Satellite TVPresent Day: Internet, mobilephones, Blogs, textmessaging. iPhones
Adoption of Social MediaCrossing the Chasm by Geoffrey A. Moore
Definition of Social Media Social media is an umbrella term that definesthe various activities that integratetechnology, social interaction, and theconstruction of words, pictures, videos andaudio.
Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
Why It’s Perfect for Business• Its FREE• Reach new audiences• Provides new ways of reaching existing audiences• Great way to build relationships• And bring people down the funnel• Drive traffic to your website
WHY SOCIAL MEDIA IN NOTFREE… Resources required for social media may include:Strategic consultationTrainingCreating contentIntegrating toolsDistributing contentRelationship managementMeasuring value**But the province will often pay up to 50%
How to Use Social Media for Your Business• Define your Strategy• Market Research• Build your Brand• Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!)• Start conversations, it’s about dialogue• Post pictures, videos and podcasts
The History of the Long Tail• Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books• Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”
FacebookNot just for fun:-Fan pages-Group pages-Business page-Advertising -Targeted, qualified, demographics -Pay-per-click
Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal Or just Google: “google keyword tool”
A Bit of a Science… USE YOUR KEYWORDS EVERYWHERE:• Domain name • Titles of pages• Alt tags on pictures • Categories on blog on your website • Meta tags• Links of keywords • Twitter posts• Press releases • Tagging pictures• Articles • Throughout your• Tagging blog posts website copy/text
Public Relations (PR)• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and off.