Town of Stratford Social Media 101 Workshop

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Workshop delivered to a group sponsored by the Town of Stratford, December 8th, 2012.

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Town of Stratford Social Media 101 Workshop

  1. 1. Social Media 101 Content • twitter new markets niche • • • social media YouTube • keywords • •facebook • Web 2.0• business export •blogging• • Workshop #1: Introduction to Social Media By: Maureen Kerr, Kerr Consulting
  2. 2. Agenda• Introductions• 3 sections of workshop: – Intro to social media – Building an online brand – Promoting your organization online• Discussion/questions
  3. 3. Who Uses Social Media?
  4. 4. How Do I Know?
  5. 5. 508 visits...
  6. 6. No Traditional Media
  7. 7. How We Consume Media Has Changed1970’s: tv, radio, newspaper,magazines, record player1980’s: VCR, Walkman, PC,video games, Satellite TVPresent Day: Internet, mobilephones, Blogs, textmessaging. iPhones
  8. 8. Jump On!
  9. 9. The Social Media Space
  10. 10. Adoption of Social MediaCrossing the Chasm by Geoffrey A. Moore
  11. 11. Definition of Social Media Social media is an umbrella term that definesthe various activities that integratetechnology, social interaction, and theconstruction of words, pictures, videos andaudio.
  12. 12. Lingo• Blogs• Micro-blogging• Content• Transparency• Tags• Photo-sharing
  13. 13. Nuances of Social Media
  14. 14. Interaction & Social MediaSocial media users want to interact and are open toThose who have more than just an online presence.
  15. 15. Old Marketing Funnel
  16. 16. Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
  17. 17. Why It’s Perfect for Business• Its FREE• Reach new audiences• Provides new ways of reaching existing audiences• Great way to build relationships• And bring people down the funnel• Drive traffic to your website
  18. 18. WHY SOCIAL MEDIA IN NOTFREE… Resources required for social media may include:Strategic consultationTrainingCreating contentIntegrating toolsDistributing contentRelationship managementMeasuring value**But the province will often pay up to 50%
  19. 19. How to Use Social Media for Your Business• Define your Strategy• Market Research• Build your Brand• Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!)• Start conversations, it’s about dialogue• Post pictures, videos and podcasts
  20. 20. Listen
  21. 21. Break
  22. 22. Build an Online Brand• Start with: – Facebook – LinkedIn – Twitter – Flickr – YouTube
  23. 23. The New Marketing Strategy
  24. 24. What Is Your Niche?
  25. 25. The History of the Long Tail• Popularized by Chris Anderson in a 2004 “Wired” magazine article that has led to a series of books• Long Tail Theory: “Long tail products that are in low demand (low sales volume) collectively make up a market share that exceeds the bestsellers.”
  26. 26. FacebookNot just for fun:-Fan pages-Group pages-Business page-Advertising -Targeted, qualified, demographics -Pay-per-click
  27. 27. LinkedIn
  28. 28. Pinterest.Com
  29. 29. Copyright
  30. 30. Become a Blogger
  31. 31. Twitter.com
  32. 32. Hootsuite
  33. 33. Break
  34. 34. Search Engine Optimization (SEO)
  35. 35. Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal Or just Google: “google keyword tool”
  36. 36. A Bit of a Science… USE YOUR KEYWORDS EVERYWHERE:• Domain name • Titles of pages• Alt tags on pictures • Categories on blog on your website • Meta tags• Links of keywords • Twitter posts• Press releases • Tagging pictures• Articles • Throughout your• Tagging blog posts website copy/text
  37. 37. Public Relations (PR)• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and off.
  38. 38. PR Sites• www.inewswire.com,• www.prlog.org,• www.przoom.com,• www.openpr.com,• www.pr-usa.net,• www.seenation.com
  39. 39. The Basic Rules• Listen• Engage• MeasureHave fun!!!
  40. 40. Questions?www.MaureenKerr.ca

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