Social Media, for Starters By: Maureen Kerr of Kerr Consulting and the BDC
Lingo <ul><li>Blogs  </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Transparency </li></ul><...
How Do I Know?
508 Visits... The power of social media… Having a  prolific blogger “stumble upon”  my site. RESULTS: Huge increase in tra...
No Traditional Media
Who Uses Social Media?
Jump On!
Definition of Social Media Wikipedia : Social media is an umbrella term that defines the various activities that integrate...
The Social Media Space
Nuances of Social Media
Interact Social media users want to  interact  and are open to  Small businesses who have more than just an online presence.
Old Marketing Funnel
Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel  Google: Seth Godin www.Sethgodin.typepad.com  WORTH SHARING
Why It’s Perfect for  Small Business <ul><li>It’s FREE </li></ul><ul><li>Reach new audiences </li></ul><ul><li>Provides ne...
How to Use Social Media  for Small Business <ul><li>Define your Strategy </li></ul><ul><li>Build your Brand </li></ul><ul>...
Listen
Twitter.com
What is your topic?
Build an Online Brand
 
Social Media for Small Business
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Social Media for Small Business

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Presentation given to the Summerside, PEI, Chamber of Commerce to kick off small business week on October 19th, 2009.

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Social Media for Small Business

  1. 1. Social Media, for Starters By: Maureen Kerr of Kerr Consulting and the BDC
  2. 2. Lingo <ul><li>Blogs  </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Transparency </li></ul><ul><li>Tags </li></ul>
  3. 3. How Do I Know?
  4. 4. 508 Visits... The power of social media… Having a prolific blogger “stumble upon” my site. RESULTS: Huge increase in traffic.
  5. 5. No Traditional Media
  6. 6. Who Uses Social Media?
  7. 7. Jump On!
  8. 8. Definition of Social Media Wikipedia : Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. 
  9. 9. The Social Media Space
  10. 10. Nuances of Social Media
  11. 11. Interact Social media users want to interact and are open to Small businesses who have more than just an online presence.
  12. 12. Old Marketing Funnel
  13. 13. Flipping the Funnel:Seth Godin Free E-book: Flipping the Funnel Google: Seth Godin www.Sethgodin.typepad.com WORTH SHARING
  14. 14. Why It’s Perfect for Small Business <ul><li>It’s FREE </li></ul><ul><li>Reach new audiences </li></ul><ul><li>Provides new ways of reaching existing audiences </li></ul><ul><li>Great way to build relationships </li></ul><ul><li>And bring people down the funnel </li></ul><ul><li>Drive traffic to your website </li></ul>
  15. 15. How to Use Social Media for Small Business <ul><li>Define your Strategy </li></ul><ul><li>Build your Brand </li></ul><ul><li>Put profiles on: Facebook, LinkedIn, Twitter (but only if you’re going to use them!) </li></ul><ul><li>Start conversations, it’s about dialogue </li></ul><ul><li>Post pictures, videos and podcasts </li></ul>
  16. 16. Listen
  17. 17. Twitter.com
  18. 18. What is your topic?
  19. 19. Build an Online Brand

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