0
Twitter 101
Milena Regos
Out&About Marketing
• Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Princ...
Personal Story
Twitter Stats
• Twitter has 500 million users. (Source:TechCrunch)
• 32% of all Internet users are using Twitter. (Source:...
What People Tweet
Source: Mashable
Creative break:Why/
Who doYOU want to
be on Twitter?
What is Twitter?
• Micro-blog
• Public chat
• Mobile friendly
• 140 characters message
• Can include a link and shorten th...
Fastest
growing
social
platform
in the
world
Get an account
Business Profile
Use every
element of
the
business
profile to
tell your
story
Source: business.twitter.com
Twitter lingo
• Mention - you can mention someone with their twitter
handle @milenaregos how are you today?
• Retweet - yo...
1. hashtag
2. mention
3. reply
4. retweet
5. link
Source: business.twitter.com
Exercise: Create your first
tweet.
You can send it to me
@milenaregos if you want
Home will show you
the tweets from
everyone you follow
This is your profile
Find people to follow
More places to find
Twitterers
• Blogs
• on Twitter
• Websites
• News
• Other social networks
• Your contacts
• Email newsl...
Exercise: Find and follow
your first 100 people.
Add 15-20 people each
day.
To get more followers
• Add your twitter handle to: your voicemail,
your email signature, your business card, on the
front...
Third-party apps
Exercise: Get a
HootSuite or TweetBot
account
Exercise: Start having
conversations with
people. Min of 2-3 day.
Questions?
Milena Regos
Out&About Marketing
milena@outandaboutmarketing.com
Twitter: @milenaregos
Slides are available at:...
Twitter 101 presentation
Twitter 101 presentation
Twitter 101 presentation
Twitter 101 presentation
Twitter 101 presentation
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Twitter 101 presentation

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An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.

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Transcript of "Twitter 101 presentation"

  1. 1. Twitter 101 Milena Regos Out&About Marketing
  2. 2. • Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more. • Native Bulgarian. Skier, paddleboarder, mountain biker, yogi. • On Twitter since 2006. About Me
  3. 3. Personal Story
  4. 4. Twitter Stats • Twitter has 500 million users. (Source:TechCrunch) • 32% of all Internet users are using Twitter. (Source: MarketingLand) • The USA’s 141.8 million account users represents 27.4% of all Twitter users. (Source:All Twitter) • 60% of Twitter users are using social network via mobile. (guardian.co.uk) • 34% of marketers have generated leads using Twitter. • Many people drop the service after the first month. Retention rate is 40%. (Source: Mashable)
  5. 5. What People Tweet Source: Mashable
  6. 6. Creative break:Why/ Who doYOU want to be on Twitter?
  7. 7. What is Twitter? • Micro-blog • Public chat • Mobile friendly • 140 characters message • Can include a link and shorten the link with a url shortener • A great way to meet people • Instantly connect to what’s important to you
  8. 8. Fastest growing social platform in the world
  9. 9. Get an account
  10. 10. Business Profile Use every element of the business profile to tell your story Source: business.twitter.com
  11. 11. Twitter lingo • Mention - you can mention someone with their twitter handle @milenaregos how are you today? • Retweet - you can retweet a tweet by adding RT in front. • Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit • Followers - people who follow you • Following - people whom you follow • DM - Direct Message is a private tweet.You can only send to people who follow you. • Lists - way to organize your following • Link - a link to a website, blog, image, video • Favorites - tweets that you favorite (similar to bookmarks)
  12. 12. 1. hashtag 2. mention 3. reply 4. retweet 5. link Source: business.twitter.com
  13. 13. Exercise: Create your first tweet. You can send it to me @milenaregos if you want
  14. 14. Home will show you the tweets from everyone you follow This is your profile
  15. 15. Find people to follow
  16. 16. More places to find Twitterers • Blogs • on Twitter • Websites • News • Other social networks • Your contacts • Email newsletters
  17. 17. Exercise: Find and follow your first 100 people. Add 15-20 people each day.
  18. 18. To get more followers • Add your twitter handle to: your voicemail, your email signature, your business card, on the front door of your business, on your contact form, on your about page, on your brochure, on your ads, in your newsletters, at the bottom of your blog posts, on your Facebook profile, on your Linkedin profile, on your receipts, on your invoices, on your packaging. • Where else?
  19. 19. Third-party apps
  20. 20. Exercise: Get a HootSuite or TweetBot account
  21. 21. Exercise: Start having conversations with people. Min of 2-3 day.
  22. 22. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregos Slides are available at: slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise.
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