An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
2. • Award winning marketing professional with 19 years of
traditional and digital experience in B2C and B2B.
• Founder/Principal Out&About Marketing, digital
marketing and social media consultancy focusing on results.
• Frequent speaker on marketing and social media. Past
appearances include American Institute of Floral Designers,
Strategic Marketing Group Technology & Marketing
Conference, 1-800-Flowers and more.
• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.
• On Twitter since 2006.
About Me
4. Twitter Stats
• Twitter has 500 million users. (Source:TechCrunch)
• 32% of all Internet users are using Twitter. (Source:
MarketingLand)
• The USA’s 141.8 million account users represents 27.4% of
all Twitter users. (Source:All Twitter)
• 60% of Twitter users are using social network via mobile.
(guardian.co.uk)
• 34% of marketers have generated leads using Twitter.
• Many people drop the service after the first month.
Retention rate is 40%. (Source: Mashable)
9. What is Twitter?
• Micro-blog
• Public chat
• Mobile friendly
• 140 characters message
• Can include a link and shorten the link with a url
shortener
• A great way to meet people
• Instantly connect to what’s important to you
13. Twitter lingo
• Mention - you can mention someone with their twitter
handle @milenaregos how are you today?
• Retweet - you can retweet a tweet by adding RT in front.
• Hashtag - using #whatever you can create hashtags that
allow people to follow a discussion. Great for chats,
conferences and SEO. #justdon’toverdoit
• Followers - people who follow you
• Following - people whom you follow
• DM - Direct Message is a private tweet.You can only send
to people who follow you.
• Lists - way to organize your following
• Link - a link to a website, blog, image, video
• Favorites - tweets that you favorite (similar to
bookmarks)
21. More places to find
Twitterers
• Blogs
• on Twitter
• Websites
• News
• Other social networks
• Your contacts
• Email newsletters
22. Exercise: Find and follow
your first 100 people.
Add 15-20 people each
day.
23. To get more followers
• Add your twitter handle to: your voicemail,
your email signature, your business card, on the
front door of your business, on your contact
form, on your about page, on your brochure,
on your ads, in your newsletters, at the bottom
of your blog posts, on your Facebook profile,
on your Linkedin profile, on your receipts, on
your invoices, on your packaging.
• Where else?