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Social Media for Biz, QAC, March 2011

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Social Media for Biz, QAC, March 2011

  1. 1. Businessin the age ofsocial media
  2. 2. Doing what you have always done will nolonger get you what you have always got
  3. 3. !"##$%&()&*+,$-.(/&+0($102++3&+14)%#.5+677-.5+#)(8.5+9(,+:)6%9&-.2;
  4. 4. “By 2011 90% of yoursales will come fromword of mouth ordigital promotion”Seth Godin, 2009
  5. 5. Social media = #1
  6. 6. Source:
h*p://www.its‐elementary‐watson.com
  7. 7. To reach 50 million people Radio took 38 years• TV took 13 years• Internet took 4 years• Facebook took less than 6 months• On twitter Charlie Sheen took 24 hours
  8. 8. Social media facts• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010• In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013• 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009• average Facebook user has 130 friends• More than 30% twitter users access twitter via their mobile phone• 77% of Internet users read blogs• 133 million blogs• MOBILE IS EXPLODING
  9. 9. In Australia• 9.8 million on facebook• >1 million on LinkedIn• 1.1 million on twitter• MySpace decreasing numbers• Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google• Average user spent 28 minutes and 58 seconds on facebook• 77% watched video content in Oct 2010 - 26% on mobile• 36% access internet via mobile phone in 2010• 9% use their mobile phone to purchase• 5% total retail sales online in 2010, increasing by 12% on 2009http://digitalmarketinglab.com.au
  10. 10. Old communication was one-way
  11. 11. Now communication is two-wayAnd conversations are with many
  12. 12. Media is now about creating an environment for convening and supporting groups.And enabling them to talk to each other.
  13. 13. ANDyou
have
to
give
up
control
to
enable
a
 conversa6on
  14. 14. It’s no longer B2B.It’s no longer B2C. It’s now P2P. Person 2 Person.
  15. 15. Use online channels toinspire offline behaviourchange and ACTION
  16. 16. Social media is:• Instant• Interactive• Accessible• Measurable• User generated content
  17. 17. Listen
  18. 18. Be relevantand interesting
  19. 19. Share
  20. 20. Congratulatepeople • 5. Congratulate people
  21. 21. Ask andanswerquestions
  22. 22. • 2. Let others know you are listening
  23. 23. What
does
this
mean
 for
you?
  24. 24. Social
media
is
a
fundamental
shift
in
how
we
do
business
  25. 25. WHY?
  26. 26. WHY?• Allows you to engage and connect with your customers
  27. 27. WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence
  28. 28. WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence• Gives you greater brand credibility
  29. 29. WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence• Gives you greater brand credibility• Your competitors are there
  30. 30. WHY?• Allows you to engage and connect with your customers• Gives you a greater online presence• Gives you greater brand credibility• Your competitors are there• Conversations are happening about your business and your industry whether you are there or not
  31. 31. Twitter facts
  32. 32. Twitter facts• 87% of all people are aware of twitter
  33. 33. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts
  34. 34. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day
  35. 35. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day• 460,000 - average no. new accounts PER DAY last month
  36. 36. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day• 460,000 - average no. new accounts PER DAY last month• 27% log in every day and 37% log in via a mobile device
  37. 37. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day• 460,000 - average no. new accounts PER DAY last month• 27% log in every day and 37% log in via a mobile device• 52% update their status every day
  38. 38. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day• 460,000 - average no. new accounts PER DAY last month• 27% log in every day and 37% log in via a mobile device• 52% update their status every day• 52% women
  39. 39. Twitter facts• 87% of all people are aware of twitter• 200 million registered accounts• 140 million tweets per day• 460,000 - average no. new accounts PER DAY last month• 27% log in every day and 37% log in via a mobile device• 52% update their status every day• 52% women• 25% follow a brand, 67% will purchase
  40. 40. Changing boundaries
  41. 41. www.twi*er.com GET STARTED NOW!
  42. 42. Who do I follow?• Other artists• Your clients• People who might refer clients to you• Art gallerys, dealers, people who buy art, listen to music, are patrons, media, co-ops,• People who interest you! Food, wine, sport, business people, celebrities...
  43. 43. What do I say?
  44. 44. Tools to make it easier• 3rd party applications - Tweetdeck, Hootsuite• Mobile apps - Twitter, facebook, LinkedIn• Co-tweet• Shorten links - bit.ly, tiny.url• Add photos - twitpic, plixi.com
  45. 45. LinkedIn facts• A new member joins every second• Over 100m members• 56% outside of USA• Nearly 2 billion people searches in 2010• 80% of companies using LinkedIn as a primary tool to find employees• 69 of the Fortune 100 companies use LinkedIn as a hiring tool• More than 1 million Company Pages
  46. 46. www.LinkedIn.com
  47. 47. Benefits• A way of connecting with other professionals• Find, be introduced to and collaborate• Join groups• Be found for opportunities• Recruitment - find a job, find employees• Discover connections• Give and receive recommendations
  48. 48. Me My
connec9ons
=
522 2
degrees
=
69,700+3
degrees
away
=
4,637,000+
  49. 49. Groups
  50. 50. Recommendations
  51. 51. Jobs
  52. 52. Facebook facts• 500m users (about 9.8m in Aust)• 54% women, 46% men• 70% users outside the US• 40% users aged 25 or under, 37% aged 35 or over• Fastest growing category, women aged 55-65• 40% follow a brand. 51% of these will purchase that brand
  53. 53. Business pages• Less detail than a personal page• GREAT way for business to reach consumers• Can advertise• Can customise• Make it interesting• Add links• Engage and listen to customers• Monitor your page for spam• Don’t use a personal page for business!
  54. 54. • Share where you are• Connect with friends nearby• Find local deals
  55. 55. Facebook dealsTry new things Get together. Find deals with friends. Get rewards. on the go.
  56. 56. Business pages
  57. 57. Online shopping - with facebook
  58. 58. Analytics
  59. 59. Users
  60. 60. How
do
I
create
a
social
 media
strategy
?
  61. 61. Integrate
it
into
ALL
your
 marketing
  62. 62. SOCIAL
MEDIA
DOES
 NOT
STAND
ALONE
  63. 63. Promote
yourself
  64. 64. Measure what you do• Qualitative vs Quantitative• How often you engage• Number and nature of comments• Visits from links to your sites• Sales or new opportunities or other business benefits• Increased word of mouth
  65. 65. How to win...• Take it seriously• Choose the right platforms• Do what you are comfy doing• Be interesting• Don’t just talk about YOU• Move quickly• Be interactive• Invest time and money• Integrate social media with all your marketing
  66. 66. 75% of SMEs don’t have asocial media policy
  67. 67. Case study - Clare Bowditch• Singer/songwriter. Social commentator. Mother.• Active and frequent social media user• Talks to her fans• Asks questions (and answers them!)• Gives personal information
  68. 68. http://www.facebook.com/clarebowditch
  69. 69. http://www.myspace.com/clarebowditch
  70. 70. https://twitter.com/ClareBowditch
  71. 71. Thank you. @melkettlewww.melkettle.com.au

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