How to use twitter to grow your business

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Are you having trouble understanding how you should be using Twitter for your business? Do you need a solid base of Twitter knowledge so you can lay out your marketing strategy? Find out how and get my e-book: www.andreavahl.com/twitterbook

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How to use twitter to grow your business

  1. 1. www.AndreaVahl.com @AndreaVahl
  2. 2. About me• Social Media Coach, Strategist and Speaker• Co-author of Facebook Marketing All-in-One for Dummies• Community Manager for Social Media Examiner• Grandma Mary
  3. 3. Agenda• Big picture• Understanding Twitter• Twitter Terms and best practices• How to start and have meaningful conversations• Building an engaged Twitter following• How to effectively use Twitter Lists to find your perfect customers• Twitter tools that will save you time and energy• Q&A
  4. 4. Big Picture Set Add aResearch Listen Measure Goals Process
  5. 5. If you only remember one thing…• Drive social traffic to your e-mail optin – Free giveaway – Newsletter Signup – Contest – Webinar• Social will change – Email is yours!
  6. 6. Understanding● Microblog – 140 characters – big chat room● Following and followers● Embed urls – drive traffic to your blog● Instant contact – talk to anyone● Mobile friendly
  7. 7. Twitter Terms @AndreaVahl – public message sent from one person to another. Anyone who follows you and the other person will see your post DM – Direct message – private message sent from one user to another # Hashtag – a way to separate out a conversation between a lot of people – like a chat room
  8. 8. Twitter Terms (cont.) RT – Retweet. If you like something someone said, you can retweet it.  Be nice, give someone extra publicity.  Followers find you through retweets  Interesting posts = retweetable Tweetup – meeting Twitter friends face-to-face
  9. 9. More on Hashtags
  10. 10. Hashtag uses• Conferences/Events• Topics• Twitter chats• Fun• Can be anywhere in the tweet
  11. 11. Best Practices Start a Conversation Offer Value Promote Others – think 80-20 rule Be regular Have goals Measure
  12. 12. How to Build an Engaged Following Not just about the numbers Talk to people Retweet Twellow.com Lists Target your competition Participate in Tweetchats
  13. 13. Followers vs. Following• Followers see what you say• When you follow someone, you see what they say (titled “Following”)• Start following people, 50% follow back• Keep the numbers close – Up to 2000 following, need to have 1800 followers to go beyond that
  14. 14. Make your own Twitter Lists
  15. 15. Twitter Lists• Local people• People you’ve met in person• People you’ve met at an event• Customers (make Private)• People who you interact with more
  16. 16. Twitter Tools search.twitter.com – great search tool – use the Advanced Search to go in depth Hootsuite.com – web-based application that sorts out your followers, does searching and makes retweeting easier (also can update Facebook) Tweetdeck.com – desktop app similar to Hootsuite Twellow.com – Yellow Pages of Twitter – search on keywords in bios
  17. 17. Search.Twitter.com
  18. 18. Hootsuite
  19. 19. Hootsuite Lists
  20. 20. What to MeasureFollower Growth Traffic Signups Sales
  21. 21. Measure Traffic
  22. 22. Measuring Signups and Sales• Google Analytics Goals• Ask “Where did you hear about us?”
  23. 23. Don’t forget• Create a system• Drive to e-mail optin• Have fun!
  24. 24. Go Further!• How to Use Twitter to Grow Your Business – In-depth step by step resource – Growing your Following – Tracking tools – Twitter Strategy plan – Extended Hootsuite tutorial• ONLY $24! Lifetime updates• www.AndreaVahl.com/twitterbook

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