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Virginie BERGER/DBTH in partnership
               with
              MaMA
DBTH was proudly founded to provide strategy, business
  development, media relations and networking to amazingly
  cool people and companies in the creative space.

MaMA is one of the most dynamic music convention and
  conferences in Europe. Based in France, MaMA has showed its
  usefulness and pertinence for France as well as other
  territories, providing a market place to make deals, and to
  share experience with others professionals, to consider and
  discuss updates and change and to discover new artists.
MaMA makes available 80 concerts, 30 conferences, debates
  and workshops, speed meetings, lunches…



                                                                2
About Virginie Berger


•  I ve been online 15 years!

•  I run DBTH, a strategy and development firm for artists, creatives
   industries, emerging tech.

•  Author: “Music and digital strategies”(Amazon, iTunes…)

•  I’m specialized in music, creative industries and digital marketing

•  I’m a member of IAB / IDM Joint Digital Council

•  I also host «On refait la musique», a talk show about the music
   industry.



                                                                     3
Twitter is the third social network in the world (ahead
                        of MySpace..)
Why Twitter?
For any professional, whatever their business sector:
-  Develop their web presence (especially if their
   account is linked to blogs and others social
   networks)
-  Inbound marketing
-  Implementing competitive intelligence (this is the
   targeted information stream),
-  Networking...
Twitter is centered on shared information
                     =
           An information network
Twitter altogether has a role of administrator,
information medium, information relay, and contact
                        maker.
What’s happening(Twitter) vs What are you doing
                  (FaceBook)?
Not being on Twitter?

Is missing a significant amount of potential contacts:
      fans, partners, professional entourage, relays,
                     prospects or clients
To put it simply, there's a lot to gain and not
much to lose. You just have to take the step !
The Twitter Culture
"What if Martin Luther King Jr. had
            Twitter? »                   « Allo ui cer le chien »

                     « Radio Londres »    « Rep à sa boloulou »
« Mer il é fou »
                                          « Avec toi?»




 « l’hallu »
Who is on Twitter?
•  16% of the 15-24 years-olds prefer Twitter instead of
   Facebook (Comscore)
•  On Twitter « It's like on TV. People watch but you
   don't have to pretend you know one another.». «At
   least, you don't have to be friends with your parents
   on Twitter »

•  People over 55 are now also massively joining
   Twitter
A new audience in France



•  51% of users are women
•  25% are young (13-24 year-olds) and 28% are
   50 year-olds and more
The Twitter boom
On Sunday 6 May (election of the French President),
the site beats its daily audience record in France,
with 1.4 million unique visitors, 2.5 times more than on
an average date in May.

#RadioLondres 
The recent growth of the audience on Twitter in is not
only due to politics.

Trending Topics: #onedirection
Word-of-mouth under steroids
Over 80% of the public indicate that they would rather
follow recommendations of their “friends” to go and
see a movie or buy an album than trust ads or
magazine reviews.
Who uses Twitter (in our sector)


•  Everybody
•  Artists
•  Fans
•  Professionals of the sector (venues, labels, bookers,
   festivals…)
•  Connected people : « they like to share and talk »
TWITTER
                                =
•    A hybrid between blog and chat
•    News displayed in reverse chronological order
•    You can post messages or subscribe to (« Follow »)
     someone's messages
•    Like on a chat, you can talk to one or several people
     in real time
A simplified version of the Facebook news feed
The construction
•  Go to http://twitter.com to create your account
•  Follow the subscribing form, enter your user name,
   password and your email,
•  Use your email address to look for people you know
   who are already on Twitter.
•  Choose an application for your mobile phone
   (careful here, API modification by Twitter)
•  Choose an application for your computer
La recherche



•  Search with key words : http://search.twitter.com
•  Click on the profiles of people which came up
   thanks to your search criteria,
•  Before following them, read at least 5 or 6 of their
   latest tweets to make sure that you share common
   interests.
Useful codes
RT, #hashtag, #NSFW, @, DM, #fail
RT = retweet = to forward a message. Not
  commenting is considered as an implicit approval.

#Hashtag = a key word with the # symbol (ex #music),
  it allows aggregation of discussion around a topic or
  particular event (ex #MaMAevent for tweets about
  MaMA).

@nameoftheuser : use the @ symbol to address a
 message to someone in particular
Twitter Tips
•  Photo and bio. Your bio should
   indicate who you are what you
   tweet about
•  Also include in it the link to your
   site, blog…
•  Logos are OK (group,
   organization.) but we like to
   connect with real people.
   Wallpaper, cover..
•  Since SEO is important, title your
   picture with your name
Twitter = exchanging, chatting, meeting up, looking
 for people who share the same interests as you do.

Do not hesitate to @ people
•  Retweet (RT) if you like a tweet.
•  Share with your followers.
•  Retweeting = showing your interest, your
   passions, your love…
Share about what you are doing : post links, take
  pictures, tell about what's happening to you
•  Connect with people who are not necessarily
   part of your first circle,
•  Follow people who may be interested in what
   you do,
•  Show interest for discussions. Keep going, even
   if you don't get followed much at the start,
•  Do not only talk about music and concerts.
•  Don't worry about the number of your followers, if
   you tweet relevant content, they will show up.

•  Keep in mind that the point here is to follow and get
followed by people who share the same interests as
you do.
• Find your favorite band/brand/artists/company on
   Twitter and follow them,
•  Tweet your feedbacks,
•  Find people who talk about your band, your music
   and follow them.
Live tweet during events
Find the right balance between tweets, replies and RTs
               Don't over do it…
Promote for others. More.
Ask questions, ask for opinions…
Tweet photos. A photo is worth much more than
              thousands of words.
At some point, find a way to meet with people face
                       to face.
« Don’t Feed The Trolls »
Give to Develop
The best time slots to tweet
•  Most of the clicks are done between 13.00 and
   15.00, from Monday to Thursday,

•  Mot much happens after 20.00 during the week
   and after 15.00 on Friday,

•  The life cycle of a tweet is 2.8 hours.

•  The traffic peaks happen between 9.00 and 15.00
   from Monday to Thursday.  This means the
   competition between contents will only be
   increasing...
La promo de votre compte Twitter
•  Give your followers a reason to buy instead of only
   visiting your Facebook page,
•  Promote your Twitter account via your website,
   email signature, posters, Facebook…
•  Launch contests via Twitter or by relaying them on
   Twitter.
Sell via Twitter


•  Sell your music, concert tickets, merchandising via
   Twitter with Chirpify!

•  Interested people reply to your tweet with the word
   "Buy", and the transaction is directly done via
   Chirpify  which itself relies on  Paypal. 
•  If you also use a private Twitter account, you may
   send your followers special offers.
•  Update in case of any problems (site down,
   concerts cancellation, etc….)
•  Launch contests


 
DBTH is a digital entertainment consulting firm focused on
  leveraging our collective experience and expertise in:

•    Building relationships,
•    Identifying market opportunities,
•    Growing brands,
•    Defining best practices.

     for the Creative, Entertainment, Emerging Technology and
     Mobile Industries.



                                                                56
All the best for your digital journey!
                               Questions & discussion welcome
         More information in my book “Music and
          digital strategies”(Amazon, iTunes…)
                                    •  Blog
http://fr.linkedin.com/in/          www.virginieberger.com
virginieberger

                                    •  Website
                                    www.dbth.fr/en

facebook.com/virberg
Facebook.com/dbthAgency
                                 twitter.com/virberg
                                 twitter.com/dbth_aa
Merci !   vberger@dbth.fr
          dbth.fr/en
          @virberg

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Twitter for artists and musicians. New tool of music marketing.

  • 1. Virginie BERGER/DBTH in partnership with MaMA
  • 2. DBTH was proudly founded to provide strategy, business development, media relations and networking to amazingly cool people and companies in the creative space. MaMA is one of the most dynamic music convention and conferences in Europe. Based in France, MaMA has showed its usefulness and pertinence for France as well as other territories, providing a market place to make deals, and to share experience with others professionals, to consider and discuss updates and change and to discover new artists. MaMA makes available 80 concerts, 30 conferences, debates and workshops, speed meetings, lunches… 2
  • 3. About Virginie Berger •  I ve been online 15 years! •  I run DBTH, a strategy and development firm for artists, creatives industries, emerging tech. •  Author: “Music and digital strategies”(Amazon, iTunes…) •  I’m specialized in music, creative industries and digital marketing •  I’m a member of IAB / IDM Joint Digital Council •  I also host «On refait la musique», a talk show about the music industry. 3
  • 4.
  • 5. Twitter is the third social network in the world (ahead of MySpace..)
  • 7. For any professional, whatever their business sector: -  Develop their web presence (especially if their account is linked to blogs and others social networks) -  Inbound marketing -  Implementing competitive intelligence (this is the targeted information stream), -  Networking...
  • 8. Twitter is centered on shared information = An information network
  • 9. Twitter altogether has a role of administrator, information medium, information relay, and contact maker.
  • 10. What’s happening(Twitter) vs What are you doing (FaceBook)?
  • 11. Not being on Twitter? Is missing a significant amount of potential contacts: fans, partners, professional entourage, relays, prospects or clients
  • 12. To put it simply, there's a lot to gain and not much to lose. You just have to take the step !
  • 14. "What if Martin Luther King Jr. had Twitter? » « Allo ui cer le chien » « Radio Londres » « Rep à sa boloulou » « Mer il é fou » « Avec toi?» « l’hallu »
  • 15. Who is on Twitter?
  • 16. •  16% of the 15-24 years-olds prefer Twitter instead of Facebook (Comscore) •  On Twitter « It's like on TV. People watch but you don't have to pretend you know one another.». «At least, you don't have to be friends with your parents on Twitter » •  People over 55 are now also massively joining Twitter
  • 17. A new audience in France •  51% of users are women •  25% are young (13-24 year-olds) and 28% are 50 year-olds and more
  • 19. On Sunday 6 May (election of the French President), the site beats its daily audience record in France, with 1.4 million unique visitors, 2.5 times more than on an average date in May. #RadioLondres 
  • 20. The recent growth of the audience on Twitter in is not only due to politics. Trending Topics: #onedirection
  • 22. Over 80% of the public indicate that they would rather follow recommendations of their “friends” to go and see a movie or buy an album than trust ads or magazine reviews.
  • 23. Who uses Twitter (in our sector) •  Everybody •  Artists •  Fans •  Professionals of the sector (venues, labels, bookers, festivals…) •  Connected people : « they like to share and talk »
  • 24.
  • 25. TWITTER = •  A hybrid between blog and chat •  News displayed in reverse chronological order •  You can post messages or subscribe to (« Follow ») someone's messages •  Like on a chat, you can talk to one or several people in real time
  • 26. A simplified version of the Facebook news feed
  • 28. •  Go to http://twitter.com to create your account •  Follow the subscribing form, enter your user name, password and your email, •  Use your email address to look for people you know who are already on Twitter.
  • 29. •  Choose an application for your mobile phone (careful here, API modification by Twitter) •  Choose an application for your computer
  • 30. La recherche •  Search with key words : http://search.twitter.com •  Click on the profiles of people which came up thanks to your search criteria, •  Before following them, read at least 5 or 6 of their latest tweets to make sure that you share common interests.
  • 32. RT, #hashtag, #NSFW, @, DM, #fail
  • 33. RT = retweet = to forward a message. Not commenting is considered as an implicit approval. #Hashtag = a key word with the # symbol (ex #music), it allows aggregation of discussion around a topic or particular event (ex #MaMAevent for tweets about MaMA). @nameoftheuser : use the @ symbol to address a message to someone in particular
  • 35. •  Photo and bio. Your bio should indicate who you are what you tweet about •  Also include in it the link to your site, blog… •  Logos are OK (group, organization.) but we like to connect with real people. Wallpaper, cover.. •  Since SEO is important, title your picture with your name
  • 36. Twitter = exchanging, chatting, meeting up, looking for people who share the same interests as you do. Do not hesitate to @ people
  • 37. •  Retweet (RT) if you like a tweet. •  Share with your followers. •  Retweeting = showing your interest, your passions, your love…
  • 38. Share about what you are doing : post links, take pictures, tell about what's happening to you
  • 39. •  Connect with people who are not necessarily part of your first circle, •  Follow people who may be interested in what you do, •  Show interest for discussions. Keep going, even if you don't get followed much at the start, •  Do not only talk about music and concerts.
  • 40. •  Don't worry about the number of your followers, if you tweet relevant content, they will show up. •  Keep in mind that the point here is to follow and get followed by people who share the same interests as you do.
  • 41. • Find your favorite band/brand/artists/company on Twitter and follow them, •  Tweet your feedbacks, •  Find people who talk about your band, your music and follow them.
  • 43. Find the right balance between tweets, replies and RTs Don't over do it…
  • 44. Promote for others. More. Ask questions, ask for opinions…
  • 45. Tweet photos. A photo is worth much more than thousands of words.
  • 46. At some point, find a way to meet with people face to face.
  • 47. « Don’t Feed The Trolls »
  • 49. The best time slots to tweet
  • 50. •  Most of the clicks are done between 13.00 and 15.00, from Monday to Thursday, •  Mot much happens after 20.00 during the week and after 15.00 on Friday, •  The life cycle of a tweet is 2.8 hours. •  The traffic peaks happen between 9.00 and 15.00 from Monday to Thursday.  This means the competition between contents will only be increasing...
  • 51. La promo de votre compte Twitter
  • 52. •  Give your followers a reason to buy instead of only visiting your Facebook page, •  Promote your Twitter account via your website, email signature, posters, Facebook… •  Launch contests via Twitter or by relaying them on Twitter.
  • 53. Sell via Twitter •  Sell your music, concert tickets, merchandising via Twitter with Chirpify! •  Interested people reply to your tweet with the word "Buy", and the transaction is directly done via Chirpify  which itself relies on  Paypal. 
  • 54. •  If you also use a private Twitter account, you may send your followers special offers. •  Update in case of any problems (site down, concerts cancellation, etc….) •  Launch contests  
  • 55.
  • 56. DBTH is a digital entertainment consulting firm focused on leveraging our collective experience and expertise in: •  Building relationships, •  Identifying market opportunities, •  Growing brands, •  Defining best practices. for the Creative, Entertainment, Emerging Technology and Mobile Industries. 56
  • 57. All the best for your digital journey! Questions & discussion welcome More information in my book “Music and digital strategies”(Amazon, iTunes…) •  Blog http://fr.linkedin.com/in/ www.virginieberger.com virginieberger •  Website www.dbth.fr/en facebook.com/virberg Facebook.com/dbthAgency twitter.com/virberg twitter.com/dbth_aa
  • 58. Merci ! vberger@dbth.fr dbth.fr/en @virberg