Social Media Tools - For Blogging Success

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How to use social media tools for blogging success.

BlogElevated Session
10:45-11:30 AM
Saturday, September 21

Commun.it, Paper.li, IFTTT, Zapier, Buffer, Bit.ly, Sharedby.co, ShareThis, AddThis, SocialSiteExplorer, SproutSocial, PeekAnalytics, Rafflecopter.

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Social Media Tools - For Blogging Success

  1. 1. Social Media Tools for Blogging Success Blog Elevated Breakout 10:45-11:30 @EricTTung #BlogElevatedQ @EricTTung erict.co/blogelevated
  2. 2. Before We Get Started… • Download the Presentation: – erict.co/blogelevated • Tweet Questions: – #BEQ • Live Tweeting: – @EricTTung (and follow me!) – #BlogElevated #BlogElevatedQ @EricTTung erict.co/blogelevated
  3. 3. Hi! • Social Media Manager at BMC Software • Started on Facebook in 2005 (Student at UT) • Private Invite to Google+ • Administered over 100 Twitter Handles • 50 Facebook Pages • 25 LinkedIn Company Pages #BlogElevatedQ @EricTTung erict.co/blogelevated
  4. 4. I’ve Blogged.. #BlogElevatedQ @EricTTung erict.co/blogelevated
  5. 5. What We’re Gonna Talk About • Smarter Content Curation • Smarter Content Distribution • Smarter Ways of Measuring Social Impact #BlogElevatedQ @EricTTung erict.co/blogelevated
  6. 6. Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. The "peak” …is at about 22 tweets per day. - Dan Zarrella, Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx #BlogElevatedQ @EricTTung erict.co/blogelevated
  7. 7. “As brands tweet more, the total number of Retweets only continues to increase. Response Score continues to increase as more Tweets are made.” http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/ #BlogElevatedQ @EricTTung erict.co/blogelevated
  8. 8. #BlogElevatedQ @EricTTung erict.co/blogelevated
  9. 9. Curate Smarter • Step 1. Build Twitter Lists (Lots of them) • Step 2. Automate Curation • Step 3. Automate Social Interaction #BlogElevatedQ @EricTTung erict.co/blogelevated
  10. 10. Building Twitter Lists • Click “Add or remove from lists” • Create lists for industries, subjects, experts, inspiration, quotes, fun, friends • Make Lots. #BlogElevatedQ @EricTTung erict.co/blogelevated
  11. 11. Groups Imported From Twitter Group Members Most RT’ed Tweets #BlogElevatedQ @EricTTung erict.co/blogelevated
  12. 12. • Free – 1 Twitter Profile • Business+ ($34.99/mo) – 12 Twitter Profiles – 4 Team Members • Corporate ($139/mo) – 20 Twitter Profiles – 12 Team Members #BlogElevatedQ @EricTTung erict.co/blogelevated
  13. 13. Automatically Creates Virtual Paper based on Tweets of people you follow #BlogElevatedQ @EricTTung erict.co/blogelevated
  14. 14. • Then Auto-Tweets the paper.li • And people love seeing themselves… #BlogElevatedQ @EricTTung erict.co/blogelevated
  15. 15. From Dan Zarrella… http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx #BlogElevatedQ @EricTTung erict.co/blogelevated
  16. 16. • Free • Pro ($9/mo) – Your Ads – Email Newsletters, Export to RSS – Custom Branding & Domain – Add Collaborators – Google Analytics #BlogElevatedQ @EricTTung erict.co/blogelevated
  17. 17. Takes a Social Trigger and creates another Social Effect #BlogElevatedQ @EricTTung erict.co/blogelevated
  18. 18. #BlogElevatedQ @EricTTung erict.co/blogelevated
  19. 19. #BlogElevatedQ @EricTTung erict.co/blogelevated
  20. 20. #BlogElevatedQ @EricTTung erict.co/blogelevated
  21. 21. #BlogElevatedQ @EricTTung erict.co/blogelevated
  22. 22. #BlogElevatedQ @EricTTung erict.co/blogelevated
  23. 23. #BlogElevatedQ @EricTTung erict.co/blogelevated
  24. 24. #BlogElevatedQ @EricTTung erict.co/blogelevated
  25. 25. • Real-World Inputs & Outputs • Every time a blog gets a new comment, turn a light on: • When different blogs update, change light colors: #BlogElevatedQ @EricTTung erict.co/blogelevated
  26. 26. What’s The Difference? Cost Free Free, $15, $49, $99 Services 71 Channels 239 Web Services Recipes/Zap s Unlimited 5, 20, 50, 125 Ease of Use Easier More Technical #BlogElevatedQ @EricTTung erict.co/blogelevated
  27. 27. SMARTER CONTENT DISTRIBUTION #BlogElevatedQ @EricTTung erict.co/blogelevated
  28. 28. Smarter Content Distribution • 1. Automate where you can. • 2. Schedule, schedule, schedule. • 3. Cross-channel content promotion. • 3. Check Analytics, Repeat. #BlogElevatedQ @EricTTung erict.co/blogelevated
  29. 29. • 1. Select Schedule Times #BlogElevatedQ @EricTTung erict.co/blogelevated
  30. 30. • 2. Write Tweets… • 3. Tweets Auto-Schedule #BlogElevatedQ @EricTTung erict.co/blogelevated
  31. 31. • 4. Basic Analytics… • 5. Chrome Extension… Automatically grabs page title and URL… Twitter.com adds Buffer Retweet… #BlogElevatedQ @EricTTung erict.co/blogelevated
  32. 32. • Free – 10 Posts in Buffer • Awesome Plan ($10/mo or $102/yr) – Unlimited Posts – 12 Profiles (Twitter, FB, FBPage, V – 2 Team Members • Business Accounts ($50, $100, $250/mo) – 25, 50, 150 Accounts – 5, 10, 25 Team Members #BlogElevatedQ @EricTTung erict.co/blogelevated
  33. 33. Custom Link Shortener #BlogElevatedQ @EricTTung erict.co/blogelevated
  34. 34. • Registered Domain through • Add Domain via Advanced Settings #BlogElevatedQ @EricTTung erict.co/blogelevated
  35. 35. #BlogElevatedQ @EricTTung erict.co/blogelevated
  36. 36. • Free • Business – “Request a Demo” – http://www.enterprise.bitly.com/ #BlogElevatedQ @EricTTung erict.co/blogelevated
  37. 37. #BlogElevatedQ @EricTTung erict.co/blogelevated
  38. 38. • 1. Replacing Tweeted URLs • 2. The Share Bar • Name, Photo, Social Links, RSS, Follow/Like • 3. Analytics #BlogElevatedQ @EricTTung erict.co/blogelevated
  39. 39. • Free – Real-Time and 14-Day Analytics • Influencer ($7/mo) – Unlimited Analytics – Deep Analytics: Categories, Formats, Timing #BlogElevatedQ @EricTTung erict.co/blogelevated
  40. 40. MEASURE SOCIAL IMPACT SMARTER #BlogElevatedQ @EricTTung erict.co/blogelevated
  41. 41. Measure Social Impact Smarter • On-Blog Social Sharing • Promote Cross-Channel #BlogElevatedQ @EricTTung erict.co/blogelevated
  42. 42. Learn the Difference • Follow Buttons… – Follow on Twitter – Like on Facebook • Sharing Buttons… – Share This Post on Reader’s Twitter/Facebook #BlogElevatedQ @EricTTung erict.co/blogelevated
  43. 43. • Sharing Buttons #BlogElevatedQ @EricTTung erict.co/blogelevated
  44. 44. http://www.sharethis.com/blog/bye-bye-old-dashboard-say-hello-to-your-new-social-analytics-dashboard/#sthash.RM9gAGI4.dpbs #BlogElevatedQ @EricTTung erict.co/blogelevated
  45. 45. • Sharing Button Options #BlogElevatedQ @EricTTung erict.co/blogelevated
  46. 46. #BlogElevatedQ @EricTTung erict.co/blogelevated
  47. 47. Check Social Sharing #BlogElevatedQ @EricTTung erict.co/blogelevated
  48. 48. • Scheduling • Social Analytics #BlogElevatedQ @EricTTung erict.co/blogelevated
  49. 49. #BlogElevatedQ @EricTTung erict.co/blogelevated
  50. 50. • Standard ($39/mo) – Social Inbox, Monitoring, Publishing – CRM Tools, Reporting – Manage 10 Profiles • Deluxe ($59/mo) – Manage 20 Profiles • Premium ($99/mo) – Manage 50 Profiles #BlogElevatedQ @EricTTung erict.co/blogelevated
  51. 51. • Gauge social influence #BlogElevatedQ @EricTTung erict.co/blogelevated
  52. 52. • LOTS of Demographic Data – “Media Kit” #BlogElevatedQ @EricTTung erict.co/blogelevated
  53. 53. • Pick a Name • Prizes #BlogElevatedQ @EricTTung erict.co/blogelevated
  54. 54. • Extra Entries #BlogElevatedQ @EricTTung erict.co/blogelevated
  55. 55. • Timing… • Embed the HTML • Or Install a Facebook App #BlogElevatedQ @EricTTung erict.co/blogelevated
  56. 56. • Free – Unlimited Giveaways – Embeddable Anywhere • Blogger – Prize Photo Slideshow – Pinterest Followers & Pins • Business – No Rafflecopter Branding – Viral Entries #BlogElevatedQ @EricTTung erict.co/blogelevated
  57. 57. Enter The Raffle • 40x 1-month trials of • 5x 3-month “Awesome” • 1 Awesome Stuff from • 1 Awesome Stuff from http://erict.co/blograffle #BlogElevatedQ @EricTTung erict.co/blogelevated
  58. 58. #BlogElevatedQ @EricTTung erict.co/blogelevated
  59. 59. Thank You Raffle: erict.co/blograffle Slide Deck: erict.co/blogelevated Pinterest Board: erict.co/blogpin Google+ Recording: erict.co/blogelevid Eric T. Tung Eric@EricTTung.com www.EricTTung.com text “EricTTung” to 50500 for an sms business card #BlogElevatedQ @EricTTung erict.co/blogelevated

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