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GJIF Social Media and Job Search Presentation

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  • 1. Using Social Media for Job Search GJIF Webinar and Learning Event—June 3, 2014 Presented by Michele Martin, The Bamboo Project, Inc.
  • 2. Michele Martin
  • 3. Our Agenda  Key Points About Social Media  How to Use Social Media to:  Identify/Research Companies  Build Networks  Communicate value online  Find job leads
  • 4. Key Points About Social Media
  • 5. No Magic Bullet
  • 6. Complement, not Replacement
  • 7. Not Just for “Professionals”
  • 8. Need a Plan
  • 9. Basic Questions  What is my geographic radius?  Who, within that radius, hires people like me?  Which of these organizations would I want to work for?  Who do I know who is connected to those companies?  Who do I need to know who is connected to those companies?  How can I connect to the right people and to current AND future openings?
  • 10. 1. Find Information •Job leads •Company info •Industry/occupat ional info
  • 11. 2. Build/Maintain Connections And make existing networks “visible.”
  • 12. 3. Communicate Value
  • 13. 4. Find Job Leads
  • 14. Identify/Research Companies
  • 15. Why Research?  Who will hire you?  Where do you want to work?  Who’s in your network and how might they help?  Customized job search tools  Interview prep  Culture match
  • 16. Google Maps Keyword Search maps.google.com
  • 17. LinkedIn Company Search
  • 18. LinkedIn Company Profiles
  • 19. Company Insights
  • 20. http://www.google.com/alerts
  • 21. Keywords  Names of companies  Names of key people in organization  Industries  Key skills/certifications  Industry trends
  • 22. Other Options  Company Career websites  Twitter—Find/follow company and hiring managers  Facebook Fan Pages
  • 23. Networking to a New Job
  • 24. Two Main Goals  Expand current network—”weak ties” bring leads  Nurture and build relationships in existing network— “strong ties” bring recommendations/help
  • 25. LinkedIn Is Your Best Friend  Focused on professional, not personal  Shows how your network is connected into companies  Helps you identify people you want/need to connect to within companies  Contact management that helps you build professional relationships
  • 26. Start Connecting  Connect through email contacts  Regularly review “People You May Know” on LinkedIn Home Page.  Review contacts of new connections—who might you connect with?  When you meet people in person, follow-up with a LinkedIn connection  Say “yes” more than “no.”
  • 27. Building Your Network  Reach out to people who viewed your profile.  Join and participate in Groups—great way to get to people for connections!  Be a good “neighbor”--update your status, share articles, make referrals, give advice.  Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.  For 3rd level connections, join groups they belong to and interact via the group
  • 28. Interact!  Update status with professional info/announcements  Review newsfeed and comment/respond to activity.  Share links to online resources that are useful to your network/profession.  Provide unsolicited recommendations for colleagues and others
  • 29. InMaps http://inmaps.linkedinlabs.com/
  • 30. Using InMaps  Identify groups of connections to visualize network  Identify “Super-Connectors”  Are there clusters that are under-represented that you need? How can you add more connections in those clusters?
  • 31. LinkedIn Contacts Management
  • 32. Contact Management Plan  Daily—check contacts and reach out  Weekly:  Add new contacts and make personalized connection  Write a recommendation  Do something “extra” for someone in your network  Connect two people who are not connected
  • 33. LinkedIn Home Page
  • 34. LinkedIn Company Search Working a Job Opening
  • 35. Network to a Specific Company  Search for Company  On Company Page “How You’re Connected”  Click “See All”  1st level connections are direct  2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
  • 36. Other Ideas  View the profile of your target connection for specific information to include in a “request to connect”  Look for Groups they belong to that you can join.  When selecting potential networking contacts, focus on relevant job title and/or number of connections.
  • 37.  Status updates  Work you want  Companies you want to connect with  Fan Company Pages/Interact
  • 38. Communicate Value
  • 39. Recruiters Use Social Media to:  Source qualified applicants  Screen applicants from other sources
  • 40. Social Media and Online Brand  LinkedIn  Facebook  Online Portfolio (Wiki)
  • 41. LinkedIn Profile  Complete the entire profile!  Upload a professional photo  Have a great headline and summary  Highlight accomplishments, not responsibilities  Set Profile to “Public”  Link to other online tools (Twitter, Slideshare, etc.)  Re-order items to maximize impact
  • 42. LinkedIn Headline  Personal brand statement—how do you provide value to your target audience?  Opportunity to summarize most important qualities.  Must be:  Concise  Interesting  Targeted toward your audience’s needs
  • 43. Writing The Headline  What are the most pressing questions/problems on your target market’s mind? What are their greatest needs?  How do you solve those issues/concerns/problems?  What are most critical keywords?
  • 44. The LinkedIn Summary  2,000 word opportunity to communicate about your most important qualifications and how you will meet your target employer’s needs.  What makes you unique?  How will you add value?  Why should I hire you?
  • 45. Writing Your Summary  Write in 1st person—”I am. . .”  Tell stories  Highlight accomplishments, unique features, qualifies, characteristics.  Use most important keywords  Use heads/subheads to break it up  Include your contact info
  • 46. LinkedIn Skills
  • 47. LinkedIn Recommendations
  • 48. Requesting a Recommendation  Select carefully  Send personalized request  Provide some guidance on what they should highlight for your job search  Try GIVING one first!
  • 49. Endorsements
  • 50. Projects
  • 51. Adding Projects  Include URL to online info on project (Wiki Portfolio)  Team members  Description  Can re-order projects
  • 52. Other Profile Options
  • 53. LinkedIn Posts
  • 54. 1. Clean up “digital dirt” 2. Project positive image
  • 55. Facebook Posting  Remove all photos that are not “professional”  Untag yourself in photos that are unprofessional.  Review timeline and delete posts/comments that reflect poorly in job search  Review Fan Pages you’ve “liked” and “unlike” inappropriate pages  Review apps/games
  • 56. Facebook Privacy  You have to choose privacy  If you need to go on “Lock Down”  Settings at “Friends” or “Only Me” (through “custom” in settings page) for posting  Limit audiences for past posts  Disable public search  Disable searches by email address
  • 57. Positive Strategies  Use status updates to connect, let people know about job search, comment on professional issues.  Revise profile to emphasize professional/ educational accomplishments  Share links/resources  Choose friends wisely  Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
  • 58. Wiki Portfolio
  • 59. Wikispaces.com  Can upload documents and images  Can embed PowerPoint, video  Use to share:  Introductory video  Work samples  Certificates  Recommendations
  • 60. Finding Job Leads
  • 61. Jobs in Your LinkedIn Network
  • 62. LinkedIn Job Postings Search
  • 63. Jobs in Groups
  • 64. Finding Leads on Facebook  Company Fan Pages  Job Board Pages  Facebook Applications  Networking with friends BEWARE—You’re mixing personal/professional on Facebook!
  • 65. Twitter Job Search  Company accounts  Recruiter accounts  Job Boards  Key Decision-makers
  • 66. Twitjobsearch.com
  • 67. Tweetmyjobs.com
  • 68. #hashtags
  • 69. More Information/Resources  http://bambooprojectinc.wikispaces.com/  www.michelemmartin.com/wfdsm  michelemmartin@gmail.com

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