Media scenario18.4.14 Abp News

1. Quick Snapshot
Week 8 - 15’2014
MCCS

2. ABP NEWS
Week: 8-15’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at among top 3
38
13
7
5 5 4 3
1 1 1 0 0 0
0
5
10
15
20
25
30
35
40
45
GEC
HINDIMOVIES
HINDINEWS
KIDS
MUSIC
SPORTS
REG
INFO
ENGMOV
LIFETSYLE
BUSNEWS
ENGENT
ENGNEWS
% Genre Share
Source : TAM Period : Wk 15’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.

4. VS. last year 29% increase in terms of
shares
4.6
6.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 8-15'13 Wk 8-15'14
Source : TAM Period : Wk 8-15 Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News maintaining its position
19%
14%
12%
9%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Aaj Tak ABP News India TV Z News India News NEWS NATION
% Mkt Share
Wk8-15'14
Source : TAM Period : Wk 8-15’14

6. ABP News #2 in Reach
43
38
31 29
26 26
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 8-15 ‘14
52
45
37 35
31 30
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 8-15’14
Market Share %

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 15’14
Date Time from Time to Programme Genre TVT 000
12/04/2014 19:58 20:54 DESH KA NETA KAISA HO Interviews/Portraits/Discussio338
08/04/2014 15:16 15:24 KAUN BANEGA PRADHANMANTRI News Bulletin 312
08/04/2014 20:57 21:54 ABP LIVE News Bulletin 309
08/04/2014 19:30 19:43 FATAFAT 101 News Bulletin 301
06/04/2014 20:28 20:45 JEETO INDIA Cricket Match 300
08/04/2014 14:26 15:11 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 285
06/04/2014 8:01 8:16 FATAFAT 101 News Bulletin 280
09/04/2014 14:26 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 277
10/04/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 276
11/04/2014 21:59 22:24 24 GHANTE REPORTER News Bulletin 274
India TV’s programme – “AAP KI ADALAT” with Narendra Modi was the top programme of the week.
It collected 64% viewership with reach of 4.39Mn & timespent of 36min.

9. Network Performance

10. 25%
23%
19%
13%
12%
8%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
% Mkt. Share
Wk 8-15'14
Source : TAM Period : Wk 8-15’14
MCCS # 1 News Network

11. 36 35
34
28
21 21
0
5
10
15
20
25
30
35
40
MCCS Zee Net TV Tday Net. Net 18 NDTV Net. India TV
Reach in Mn.
Wk 8-15'14
Source : TAM Period : Wk 8-15’14
MCCS no. 1 News network in terms
of Reach

12. Thank You