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Social Media Marketing Mix

by Lindsey Fair on Sep 18, 2011

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The new social media marketing mix. A lecture for 3rd year college advertising students.

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The new social media marketing mix. A lecture for 3rd year college advertising students.

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Social Media Marketing Mix — Presentation Transcript

Social Media Marketing MIX presented by Lindsey Fair

It used to be about sales..

Then it was about eyeballs..

Now it’s about the human touch .

NOW it’s about community .

simple answer.. those that don’t will get ditched

detailed answer.. it’s about where social media fits in

It’s intermixed .

The marketing funnel is dying .

Now everyone intersects with brands in many ways at many stages .

But how do we make this happen ?

sites that converse .

sites that edutain .

sites that tell a story .

sites for research .

sites for shopping .

sites for feedback .

sites for teaching .

and there’s some that you have your cake and eat it too !

But when do we use which one ?

Do you have a word-of-mouth problem?

Do you have a complexity problem?

Do you have a hide -and- seek problem?

Listening

Talking

Energizing

Supporting

Embracing

Once you know the problem , you can figure out what you need to do and how it fits in the mix.

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

Discussion

Is it becoming less social?

Does it still come back to sales?

Is SM making us unable to have conversations in person?

Is it different than book nerds? Does it matter? Instead of social should it be called peer-to-peer?

Social Media Marketing Mix

by Lindsey Fair on Sep 18, 2011

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Social Media Marketing Mix — Presentation Transcript