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Social Media Strategy 101


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Using social media can seem overwhelming. How do you implement social media into your current marketing strategy? This presentation was originally given at the 2011 MCN Nonprofit Essentials Conference. It is designed for nonprofit organizations or other businesses who are looking to stick their toes in the social media water.

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Social Media Strategy 101

  1. 1. Social Media Strategy 101<br />Presented by:<br />Melissa Harrison<br />Principal, Allée<br />@alleecreative<br /><br />
  2. 2. What is social media?<br />The long version<br /> “Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”<br />-Brian Solis<br />The short version<br />Tools<br />Internet<br />Conversation<br />
  3. 3. Tools<br />Blogs<br />WordPress<br /> Blogger<br />Bookmarking Sites<br />Delicious<br />StumbleUpon<br />Microblogs<br />Twitter<br />Tumblr<br />Photo Sharing<br />Flickr<br /> Picasa<br />Social Networks<br />Facebook<br />Google+<br /> LinkedIn<br />Video Sharing<br />YouTube<br />
  4. 4. Why should we considerusing social media?<br /><ul><li>Are you truly successfully at reaching your target audience and constituents with what you’re doing now?
  5. 5. Do you have words like “best”, “go-to”, “experts”, “well-known” in your strategic plan?
  6. 6. Are you thinking about what the future of your organization is as the Baby Boomers start to retire?
  7. 7. Do you have significant fundraising, membership or other goals you’re struggling to reach through traditional media?</li></li></ul><li>Sources:digitalsurgeons, Flowtown, Mashable, Yahoo!, Nielsen Global Consumer Survey, HubSpot<br />Stats<br />
  8. 8. Rules of the Game<br />
  9. 9. You’re on board, now what?<br />Create measureable goals (congruent with your overall marketing plan/strategic plan)<br />Start small<br />Create content calendars and assign tasks<br />Monitor<br />Be in for the long haul<br />Be flexible<br />
  10. 10. Choose your platform and make it your own<br />Customize<br />Calls to action<br />Organization voice<br />Be real<br />
  11. 11. Facebook Examples<br />
  12. 12. Twitter Examples<br />
  13. 13. YouTube Examples<br />
  14. 14. Blog example<br />
  15. 15. Tips to Get Started<br />Consider your resources<br />Is it right for your org?<br />Listen<br />Craft your message<br />Engage<br />Monitor/Evaluate<br />Repeat<br />
  16. 16. Remember…<br />If you forget all else,<br />remember this:<br /> Social media is not “one-size-fits-all.” It’s a two-way street where success is built from meaningful content that engages your audience.<br />
  17. 17. Action!Create some short-term goals<br />Today:<br />Choose one social platform to learn more about<br />Next month:<br />Analyze current communications plan and identify needs<br />Research audience<br />Where they hang out<br />What they want<br />
  18. 18. Thank you!<br />Melissa Harrison<br />Email:<br /><br />Twitter:<br />@alleecreative<br />Facebook:<br /><br />Phone:<br />612.946.7144<br />