Social Media Marketing Content Strategy

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Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.

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  • What do they want to talk about and what are they talking about -deals, brand, complaints, personal, etc. Tools Google Alerts, Trends and Adwords Twitter searches
  • Social Media Marketing Content Strategy

    1. 1. content strategy for SMM presented by Lindsey Fair
    2. 2. what do customers want to chat about?
    3. 3. what kind of pain are you solving?
    4. 4. know your voice
    5. 5. tell a story
    6. 6. make one point
    7. 7. make it shareable
    8. 8. make it measurable
    9. 9. engagement connection passion
    10. 10. exchange listening dialogue
    11. 11. emotion surprise empathy
    12. 12. experience celebration real-time
    13. 13. essence meaning authenticity
    14. 14. ngagement xchange motion xperience ssence <ul><li>Know your voice </li></ul><ul><li>Tell a story </li></ul><ul><li>Make one point </li></ul><ul><li>Make shareable </li></ul><ul><li>Make it trackable </li></ul>E
    15. 15. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr

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