Determining, finding and engaging the target market for SMM
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Presentation on Social Media Target Market to 3rd year college advertising program.
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Determining, finding and engaging the target market for SMM
- 1. Determining, finding and engaging the target market for SMM presented by Lindsey Fair
- 2. Everyone? NO
- 3. Creators 24% Conversationalists 33% Critics 37% Collectors 20% Joiners 59% Spectators 70% Inactives 17%
- 5. Tweeters
- 6. Our Class
- 7. Tweeters
- 14. Wrong Audience? All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr Infographics have been cited with the appropriate source.
Editor's Notes
- One in three Obama voters is a Joiner, which may be helping the my.barackobama.com strategy. Edwards voters (62% Spectators) are the most likely to be consuming social applications; Clinton voters are the least, with only 49% Spectators and 42% Inactives. 34% of Gore voters are Critics -- he ought to connect with them in some sort of community or forum to make them a force for his issues in the general election. Obama, Clinton, and Edwards voters are all rich with Creators (at least 22% of their supporters) -- energize those voters and they'll start getting the Spectators excited. relatively anemic levels of Creator participation -- no Republican gets above 16%.
- Demographics, behaviours, brands, media usage, attitudes