social  business @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda   UCLA  05.12.2011
discussion <ul><li>what is social media? </li></ul><ul><li>social business careers </li></ul><ul><li>concepts–crowdsourcin...
what is  social  media?
social  business  careers
emerging new media jobs  (think ‘major’) <ul><li>blogger, content curator, social media analyst </li></ul><ul><li>communit...
growing demand for social media  experience  in jobs across all industries
nice to must have? (think ‘minor or specialization’) <ul><li>education </li></ul><ul><li>entertainment—film, music, art </...
professional networks networking for jobs b2b contacts
concept: crowdsourcing
crowd source   ( verb ) <ul><li>to outsource work to an unspecified group of people, typically by making an appeal to the ...
crowdsource models  designs & commerce Ideas & innovation open participation
concept: collaboration
co.LAB.oration   ( noun ) <ul><li>working together, especially in joint intellectual efforts </li></ul><ul><li>working on ...
collaboration models/platforms knowledge & activity streams private social/collaboration networks shared  resources & tool...
communities & valued  social networks
user participation
social  strategy
what  motivates  people?
<ul><li>motivated by… </li></ul><ul><li>virtue </li></ul><ul><li>loyalty </li></ul><ul><li>moderation </li></ul><ul><li>ch...
<ul><li>motivated by… </li></ul><ul><li>vice </li></ul><ul><li>lust </li></ul><ul><li>gluttony  </li></ul><ul><li>greed </...
<ul><li>inspired by… </li></ul><ul><li>virtues </li></ul>
loyalty rewards programs earn badges & receive specials
moderation mobile apps for self-discipline goals-based communities
charity local opportunities social responsibility
diligence personal training social money, achieving goals
patience games that teach you patience consistency, earning a good reputation
kindness Storytelling, sharing positivity thanking people, even strangers
humility conversations transparency
<ul><li>inspired by… </li></ul><ul><li>vices </li></ul>
lust what am i allowed to show college students?
gluttony wanting (and buying) more stuff you really don’t need (or really want)
greed 5000 friends. really? merchant greed
sloth be more productivity maximizing efficientcy
wrath civil protest a “safe” place to vent
envy celebrity gossip
pride games—level 500+ #winning
people are  social — they want to connect. it’s human nature.
social  trends
then, now & the future
then wikipedia, blogs social networks true impact—political success
now smart phones & tablets mobile app stores (esp. android) geo-social check-ins Integration—before, during, after
the future so.lo.mo—social, local, mobile enterprise geo-social augmented reality. 3D social commerce, mobile payments
the future innovation challenges disruptive transformation of education, healthcare, etc. recent  example from #swbay
@socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda   UCLA  05.12.2011 questions?  discussion
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Social Business - Prepared for UCLA Social Media class #88SA

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Deck prepared for UCLA Social Media class #88SA @dariusmiranda

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  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • Social Business - Prepared for UCLA Social Media class #88SA

    1. 1. social business @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda UCLA 05.12.2011
    2. 2. discussion <ul><li>what is social media? </li></ul><ul><li>social business careers </li></ul><ul><li>concepts–crowdsourcing & collaboration </li></ul><ul><li>communities—participation principle </li></ul><ul><li>strategy—what motivates people? </li></ul><ul><li>trends—then, now & the future </li></ul>
    3. 3. what is social media?
    4. 4.
    5. 5.
    6. 6. social business careers
    7. 7. emerging new media jobs (think ‘major’) <ul><li>blogger, content curator, social media analyst </li></ul><ul><li>community manager, seo/sem analyst </li></ul><ul><li>digital media—brand advertising, marketing and public relations manager </li></ul><ul><li>social business & enterprise collaboration strategist </li></ul><ul><li>product manager for emerging technology startups </li></ul><ul><li>entrepreneur, intrapreneur </li></ul>these are newly defined positions/roles in a fast-evolving market
    8. 8. growing demand for social media experience in jobs across all industries
    9. 9. nice to must have? (think ‘minor or specialization’) <ul><li>education </li></ul><ul><li>entertainment—film, music, art </li></ul><ul><li>travel, hospitality, gaming </li></ul><ul><li>healthcare </li></ul><ul><li>government </li></ul><ul><li>retail </li></ul><ul><li>publishing </li></ul><ul><li>fashion merchandising </li></ul><ul><li>banking and financial services </li></ul><ul><li>small business </li></ul>social media experience is valuable across all industries
    10. 10. professional networks networking for jobs b2b contacts
    11. 11. concept: crowdsourcing
    12. 12. crowd source ( verb ) <ul><li>to outsource work to an unspecified group of people, typically by making an appeal to the general public </li></ul><ul><li>to leverage the collective talent of members, group or crowd </li></ul>
    13. 13. crowdsource models designs & commerce Ideas & innovation open participation
    14. 14. concept: collaboration
    15. 15. co.LAB.oration ( noun ) <ul><li>working together, especially in joint intellectual efforts </li></ul><ul><li>working on a common group or enterprise project </li></ul>
    16. 16. collaboration models/platforms knowledge & activity streams private social/collaboration networks shared resources & tools shared docs & workspace new ways of working together
    17. 17. communities & valued social networks
    18. 18. user participation
    19. 19. social strategy
    20. 20. what motivates people?
    21. 21. <ul><li>motivated by… </li></ul><ul><li>virtue </li></ul><ul><li>loyalty </li></ul><ul><li>moderation </li></ul><ul><li>charity </li></ul><ul><li>diligence </li></ul><ul><li>patience </li></ul><ul><li>kindness </li></ul><ul><li>humility </li></ul>
    22. 22. <ul><li>motivated by… </li></ul><ul><li>vice </li></ul><ul><li>lust </li></ul><ul><li>gluttony </li></ul><ul><li>greed </li></ul><ul><li>sloth </li></ul><ul><li>wrath </li></ul><ul><li>envy </li></ul><ul><li>pride </li></ul>
    23. 23. <ul><li>inspired by… </li></ul><ul><li>virtues </li></ul>
    24. 24. loyalty rewards programs earn badges & receive specials
    25. 25. moderation mobile apps for self-discipline goals-based communities
    26. 26. charity local opportunities social responsibility
    27. 27. diligence personal training social money, achieving goals
    28. 28. patience games that teach you patience consistency, earning a good reputation
    29. 29. kindness Storytelling, sharing positivity thanking people, even strangers
    30. 30. humility conversations transparency
    31. 31. <ul><li>inspired by… </li></ul><ul><li>vices </li></ul>
    32. 32. lust what am i allowed to show college students?
    33. 33. gluttony wanting (and buying) more stuff you really don’t need (or really want)
    34. 34. greed 5000 friends. really? merchant greed
    35. 35. sloth be more productivity maximizing efficientcy
    36. 36. wrath civil protest a “safe” place to vent
    37. 37. envy celebrity gossip
    38. 38. pride games—level 500+ #winning
    39. 39. people are social — they want to connect. it’s human nature.
    40. 40. social trends
    41. 41. then, now & the future
    42. 42. then wikipedia, blogs social networks true impact—political success
    43. 43. now smart phones & tablets mobile app stores (esp. android) geo-social check-ins Integration—before, during, after
    44. 44. the future so.lo.mo—social, local, mobile enterprise geo-social augmented reality. 3D social commerce, mobile payments
    45. 45. the future innovation challenges disruptive transformation of education, healthcare, etc. recent example from #swbay
    46. 46. @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda UCLA 05.12.2011 questions? discussion

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