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social  business @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda   UCLA  05.12.2011
discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
what is  social  media?
social  business  careers
emerging new media jobs  (think ‘major’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],these are newly defined positions/roles in a fast-evolving  market
growing demand for social media  experience  in jobs across all industries
nice to must have? (think ‘minor or specialization’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],social media experience is valuable across all industries
professional networks networking for jobs b2b contacts
concept: crowdsourcing
crowd source   ( verb ) ,[object Object],[object Object]
crowdsource models  designs & commerce ideas & innovation open participation
concept: collaboration
co.LAB.oration   ( noun ) ,[object Object],[object Object]
collaboration models/platforms knowledge & activity streams private social/collaboration networks shared  resources & tools shared docs & workspace new ways of working together
communities & valued  social networks
user participation
social  strategy
what  motivates  people?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
loyalty rewards programs earn badges & receive specials
moderation mobile apps for self-discipline goals-based communities
charity local opportunities social responsibility
diligence personal training social money, achieving goals
patience games that teach you patience consistency, earning a good reputation
kindness storytelling, sharing positivity thanking people, even strangers
humility conversations transparency
[object Object],[object Object]
lust what am i allowed to show college students?
gluttony wanting (and buying) more stuff you really don’t need (or really want)
greed 5000 friends. really? merchant greed
sloth be more productivity maximizing efficienty
wrath civil protest a “safe” place to vent
envy celebrity gossip
pride games—level 500+ #winning
people are  social — they want to connect. it’s human nature.
social  trends
then, now & the future
then wikipedia, blogs social networks true impact— political success
now smart phones & tablets mobile app stores (esp. android) geo-social check-ins social integration—before, during, after
the future so.lo.mo —social, local, mobile enterprise geo-social augmented reality. 3D social commerce, mobile payments
the future innovation challenges disruptive transformation of education, healthcare, etc. recent  example from #swbay
@socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda   UCLA  05.12.2011 questions?  discussion

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Social Business - Prepared for UCLA Social Media class #88SA

Editor's Notes

  1. e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  2. e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  3. e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  4. e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony