This presentation from WordCamp Columbus #wccbus covers how to build a strong brand online. Brand building is what makes people fall in love with brands - it is the inspirational aspect of marketing. The presentation includes 5 steps to effective brand building: 1) Assess the blogosphere or the landscape. Who are your competitors? What are people already doing? What works? What doesn't? 2) Determine your Audience - Who are you trying to reach? What are they interested in? Where can you find them? 3) Define your brand - Where do you fit in? What is your unique positioning? How will you be different? What does your brand stand for? 4) Bring your brand to life - Execute against the desired position/look/feel/character that you want to build for your brand. 5) Brand building Principles - Clear Positioning, Single-Mindedness (don't be afraid to be niche), Consistency, Personality.

1. Brand Building for Bloggers Krista Neher CEO – Bootcampdigital [email_address] @kristaneher

3. What Makes Some Brands Inspirational While Others Struggle? BRAND BUILDING

7. What is your unique positioning in the space? 26 million Americans have started a blog. 184 million world wide blogs. There are 94 million US blog readers.

8. There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place