Personal Branding & Web Reputation


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How to build a personal branding and set up a web reputation. Why, how, which tools?

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Personal Branding & Web Reputation

  1. 1. Personal Branding & Web Reputation Vanina Delobelle, PhD May 2008
  2. 2. Definition Personal Branding Web Presence Web Reputation
  3. 3. Why is it today mandatory ?
  4. 4. Those who succeed are those who exist ? <ul><li>Your Marketing ! </li></ul><ul><li>Recruiters Google names before hiring </li></ul><ul><li>Partners look for information before engaging </li></ul><ul><li>People read experts content </li></ul>
  5. 5. You are your best product <ul><li>The best product you have to sell is you ! </li></ul><ul><li>To get a job </li></ul><ul><li>To close a deal </li></ul><ul><li>To find partners </li></ul><ul><li>To develop your company </li></ul><ul><li>To present your expertise </li></ul><ul><li>… to prepare your next career move </li></ul>
  6. 6. How to build a Web Reputation ?
  7. 7. Web Presence vs Web Reputation ? <ul><li>What is your objectif ? </li></ul><ul><li>If you only want to be found, focus on web presence </li></ul><ul><li>If you want to differenciate, focus on web reputation </li></ul>
  8. 8. Web Presence <ul><li>Start already there ! </li></ul><ul><li>Be present and start to exist on the internet </li></ul><ul><li>Create profiles on social networks </li></ul><ul><li>Create online resumes </li></ul><ul><li>… start to Google your name then and you will see that you start existing ! </li></ul>
  9. 9. When should you start building your personal branding ? <ul><li>Start now ! </li></ul><ul><li>You need to be ready for the time you will need it </li></ul><ul><li>It is not when you will start looking for a job that you will think about it </li></ul><ul><li>A personal branding might take years to be efficient </li></ul>
  10. 10. What will differenciate you ? <ul><li>Do your own marketing ! </li></ul><ul><li>Be consistent with the elements you will build </li></ul><ul><li>Always use the same elements across the tools </li></ul><ul><li>Build your brand </li></ul><ul><li>Bring an added-value </li></ul>
  11. 11. Personal Branding is composed by… <ul><li>Avatar / Picture ! </li></ul><ul><li>Whatever the one you choose, keep the same everywhere </li></ul><ul><li>Do not change your picture every week </li></ul>
  12. 12. Personal Branding is composed by… <ul><li>Colors ! </li></ul><ul><li>Define what are your colors and set them across all the tools it will be easier to recognize you </li></ul>
  13. 13. All about Content ! <ul><li>Create good quality Content ! </li></ul><ul><li>Web reputation is about content </li></ul><ul><li>The content you will create is the key of the success </li></ul><ul><li>It is not about quantity but quality </li></ul><ul><li>What you will create will differenciate you from a simple web presence </li></ul>
  14. 14. Which tools ?
  15. 15. Blogs and microblogging <ul><li>Create good Content ! </li></ul><ul><li>Have a blog if you really want it </li></ul><ul><li>Share intersting information via Twitter and not only your mood </li></ul><ul><li>Leave comments on other blogs that really bring an added-value to the article </li></ul><ul><li>Participate to a collaborative blog </li></ul><ul><li>Post some articles on a friend’s blog </li></ul>
  16. 16. Social Networks <ul><li>Be present ! </li></ul><ul><li>Have your profile on LinkedIn and Facebook </li></ul><ul><li>Be present on other social networks in order to expand your presence and let people find you easily </li></ul><ul><li>Keep your profiles consistent and updated </li></ul><ul><li>Share content with your networks </li></ul>
  17. 17. Create Content <ul><li>… in different supports ! </li></ul><ul><li>Write articles on blogs </li></ul><ul><li>Share presentations on shlideshare </li></ul><ul><li>Post videos on YouTube </li></ul>
  18. 18. Why not start a Web Reputation strategy ?
  19. 19. Do think before starting ! <ul><li>Be aware of what you want to do ! </li></ul><ul><li>Once you start with a web reputation strategy, you should care about what you post </li></ul><ul><li>Stay always professional </li></ul><ul><li>Do not mix personal and professional </li></ul><ul><li>Avoid stupid pictures, stupid comments, online arguments… </li></ul><ul><li>Be patient as it will not come in one day </li></ul><ul><li>… if you are not ready for all of this, forget it ! </li></ul>
  20. 20. For more conversations…