<ul><li>Is personal branding relevant for people working in Life Sciences ? </li></ul><ul><li>Zaki Sellam </li></ul>
What is the goal of today ? <ul><li>Make you understand that in order to progress, one needs to work on its personal brand...
Matter of fact  <ul><li>90% impression based on perceptions vs 10 % for doing a good job  </li></ul><ul><li>People who get...
What are your challenges ?  <ul><li>War for talents  </li></ul><ul><li>Constant changes </li></ul><ul><li>Many people are ...
What is personal branding? <ul><li>Branding ?  ‘ image ’  created in the minds of people when they see or hear a name, a p...
Why Personal Branding  is important? <ul><li>Perception is Reality !! </li></ul><ul><li>Importance of network and way peop...
Packaging example  <ul><li>What would you prefer ? </li></ul><ul><li>Brand : associate value with your product (you!) </li...
How would you qualify yourself ? <ul><li>In 3 words ! Right now ! </li></ul><ul><li>Are you more  </li></ul><ul><ul><li>Br...
How do you start from scratch ?  <ul><li>3 Steps to Building your Personal Brand </li></ul><ul><li>Self-reflection  and aw...
<ul><li>Set awareness </li></ul><ul><ul><li>Who are you ? WHAT </li></ul></ul><ul><ul><li>What do you want to be ? BECOME ...
Continuous Learning <ul><li>It is essential to build and grow your brand   </li></ul><ul><li>Always benchmark your skills ...
Marketing Strategy and Actions <ul><li>Mission statements </li></ul><ul><ul><li>Direction: “where you want your brand to g...
<ul><li>Monitor your brand, control your visibility </li></ul><ul><ul><li>Google yourself !! </li></ul></ul><ul><ul><li>As...
Marketing Strategy and Actions <ul><li>Art of networking - Build alliances and form relationships </li></ul><ul><li>Defini...
Marketing Strategy and Actions <ul><li>Go always extra yard, beyond the average </li></ul><ul><li>Get involved in visible ...
Marketing Strategy and Actions What kind of tools ? <ul><li>Social networks: Xing, Linkedn, Viadeo, Ning… </li></ul><ul><l...
Marketing Strategy and Actions <ul><li>Last but not least, Authenticity !!!!! </li></ul><ul><li>Brand = Matter of trust (q...
<ul><li>Thank you </li></ul><ul><li>Zaki SELLAM MSc, MBA E-mail:  [email_address]   </li></ul><ul><li>Phone: +41 76 215 47...
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Personal branding in life sciences industry institut du monde arabe

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  • To be employable today your most important job is to make a brand for yourself – work to become a free agent Today we will review the following steps to building your own personal brand
  • In order to build your brand, you must be devoted to continuous learning Always seek new opportunities to diversify your knowledge base Consider adding a major/minor a certificate Attend conferences or workshops Identify and spend time with a mentor – creating a relationship that can enhance your learning Alums: check with employers for $ to support your professional development
  • Mission statement act as a backbone for your company Me, Inc. By creating a mission statement you will have a direction for where you want your brand to go A mission statement is a short, descriptive statement of the common objective and focus of the organization. It is their purpose for existence Create your own mission statement Keep your career mission statement limited to no more than two sentences and no more than thirty words. Begin your statement with the words, &amp;quot;My personal career mission is . . . &amp;quot; and finish with qualifying words and phrases to describe your mission. Following are some examples: &amp;quot;My personal career mission is to become a world-class aeronautical engineer in the commercial aviation industry.&amp;quot; &amp;quot;My personal career mission is to gain experience in the public accounting field toward earning my CPA designation.&amp;quot; &amp;quot;My personal career mission is to master the leading software development tools and gain greater understanding of e-business application development.&amp;quot; Your personal mission statement should be tightly focused toward the first three to five years of your career. You can give specifics about the job type and/or industry, as appropriate. This personal career mission statement will form the foundation of your career focus. A mental conception of your personal career mission statement is not enough. You must write it down on paper and put it up on your wall--ideally, where you can see it every day. And if it needs to be changed or modified over time, go ahead and make the change. Create a vision statement Your vision statement takes your mission statement a bit further by mentioning HOW you will complete what you intend to (as stated in your mission) Make sure you mention specific tactics you will practice or methods you will use. Be as specific as you can. Create a marketing plan for Me, Inc. Be visible to enhance your profile Volunteer Be involved Talk about your mission and your edge/talents/etc. Everything you do and choose not to do, can communicate the value of your brand E-mails you send How you conduct yourself in meetings Words you say How you dress Conversations you have Etc.
  • Personal branding in life sciences industry institut du monde arabe

    1. 1. <ul><li>Is personal branding relevant for people working in Life Sciences ? </li></ul><ul><li>Zaki Sellam </li></ul>
    2. 2. What is the goal of today ? <ul><li>Make you understand that in order to progress, one needs to work on its personal brand, even in life sciences !!! </li></ul>
    3. 3. Matter of fact <ul><li>90% impression based on perceptions vs 10 % for doing a good job </li></ul><ul><li>People who get the jobs and progress are not always the best ones !!! </li></ul><ul><li>Drastic change in communication styles </li></ul>
    4. 4. What are your challenges ? <ul><li>War for talents </li></ul><ul><li>Constant changes </li></ul><ul><li>Many people are looking for a position within industry </li></ul><ul><li>-> High competition </li></ul><ul><li>Challenges: </li></ul><ul><ul><li>Are technical skills sufficient ? </li></ul></ul><ul><ul><li>How is it difficult to be memorable? </li></ul></ul><ul><ul><li>How to be successful before and during recruitment process ? </li></ul></ul>
    5. 5. What is personal branding? <ul><li>Branding ? ‘ image ’ created in the minds of people when they see or hear a name, a product or a logo </li></ul><ul><li>Personal branding: </li></ul><ul><li>“ A brand is what people say about you when you are not in the room. ” Jeff Bezos, Founder & CEO, Amazon </li></ul><ul><li>In other words : </li></ul><ul><ul><li>Image and style eg “who you are ?” </li></ul></ul><ul><ul><li>Integrity and values eg “ what you stand for ? ” </li></ul></ul><ul><ul><li>Your strengths eg “ what you can contribute ? ” </li></ul></ul><ul><ul><li>Managing your personality </li></ul></ul><ul><ul><li>The art of marketing yourself ! </li></ul></ul>
    6. 6. Why Personal Branding is important? <ul><li>Perception is Reality !! </li></ul><ul><li>Importance of network and way people see you </li></ul><ul><li>“ It is not about who you know but about who knows you !!” John Purkiss </li></ul>
    7. 7. Packaging example <ul><li>What would you prefer ? </li></ul><ul><li>Brand : associate value with your product (you!) </li></ul><ul><li>Many competing brands (other people) </li></ul><ul><li>By branding yourself – you’ll stand out from other candidates or colleagues </li></ul><ul><li>If you don’t brand yourself, someone else will do it for you </li></ul>
    8. 8. How would you qualify yourself ? <ul><li>In 3 words ! Right now ! </li></ul><ul><li>Are you more </li></ul><ul><ul><li>Branson type ? </li></ul></ul><ul><ul><li>Beckham type ? </li></ul></ul><ul><ul><li>Madonna type ? </li></ul></ul><ul><li>Does your image reflect yourself properly ? </li></ul><ul><li>Why some people are good with their branding ? </li></ul>
    9. 9. How do you start from scratch ? <ul><li>3 Steps to Building your Personal Brand </li></ul><ul><li>Self-reflection and awareness </li></ul><ul><li>Continuous Learning </li></ul><ul><li>Marketing Strategy and Actions </li></ul>
    10. 10. <ul><li>Set awareness </li></ul><ul><ul><li>Who are you ? WHAT </li></ul></ul><ul><ul><li>What do you want to be ? BECOME </li></ul></ul><ul><li>What makes you unique or different: USP </li></ul><ul><ul><li>Your best asset ? </li></ul></ul><ul><ul><li>Your best achievements ? </li></ul></ul><ul><ul><li>Your unique skills </li></ul></ul><ul><li>Areas in need of further development </li></ul><ul><li>Tools: </li></ul><ul><ul><li>Strength finders (Gallup) </li></ul></ul><ul><ul><li>colleagues, boss, parents, friends </li></ul></ul>Self Reflection and awareness
    11. 11. Continuous Learning <ul><li>It is essential to build and grow your brand </li></ul><ul><li>Always benchmark your skills vs others </li></ul><ul><li>Create a development plan </li></ul><ul><ul><li>Stay on top of technology (Social Media) </li></ul></ul><ul><ul><li>Leverage strengths (look for niche expertise) </li></ul></ul><ul><ul><li>don’t obsess your weakness </li></ul></ul>
    12. 12. Marketing Strategy and Actions <ul><li>Mission statements </li></ul><ul><ul><li>Direction: “where you want your brand to go?” </li></ul></ul><ul><ul><li>Mission statement: foundation of your career focus </li></ul></ul><ul><ul><li>First 3 to 5 years of your career </li></ul></ul><ul><ul><li>Elevator Pitch </li></ul></ul>
    13. 13. <ul><li>Monitor your brand, control your visibility </li></ul><ul><ul><li>Google yourself !! </li></ul></ul><ul><ul><li>Ask around you </li></ul></ul><ul><li>Permanent task: </li></ul><ul><li>Everything you do and choose not to do, communicate the value of your brand (E-mails, meetings, clothes..) </li></ul><ul><li>E-profile: up to date, relevant, clean, accessible and congruent </li></ul><ul><li>Make sure </li></ul><ul><ul><li>what you do is visible </li></ul></ul><ul><ul><li>what people say or think about you is visible </li></ul></ul>Marketing Strategy and Actions Trivial but critical tips
    14. 14. Marketing Strategy and Actions <ul><li>Art of networking - Build alliances and form relationships </li></ul><ul><li>Definition </li></ul><ul><ul><li>Internal and external alliances </li></ul></ul><ul><ul><li>Symbiotic process </li></ul></ul><ul><li>Networking tips: </li></ul><ul><ul><li>Liaise with people who are relevant to your projects </li></ul></ul><ul><ul><li>Think relationship building and mutual benefit </li></ul></ul><ul><ul><li>Use the power of reciprocation : “ I will be your customer if you will be mine !“ (garage example) </li></ul></ul><ul><ul><li>Consequence: always provide support and help to people when needed ! </li></ul></ul><ul><ul><li>Low cost/high impact added value </li></ul></ul><ul><ul><li>Don’t expect instant gratification from networking </li></ul></ul><ul><ul><li>Keep in good and regular contact with your network (live entity) </li></ul></ul><ul><ul><li>Always make sure your network knows of any recent successes </li></ul></ul>
    15. 15. Marketing Strategy and Actions <ul><li>Go always extra yard, beyond the average </li></ul><ul><li>Get involved in visible activities </li></ul><ul><ul><li>Managing or mentoring </li></ul></ul><ul><ul><li>Tasks forces, Extra projects, Committees </li></ul></ul><ul><ul><li>Groups or associations </li></ul></ul><ul><ul><li>Presentations, conferences, articles… </li></ul></ul><ul><ul><li>Make presentations </li></ul></ul><ul><li>Form your reference base </li></ul><ul><ul><li>Have or build a group of people who can speak well of you. </li></ul></ul><ul><ul><li>Comes from your teamwork and relationship building. </li></ul></ul><ul><li>Market yourself </li></ul><ul><ul><li>Tell your story - Don’t assume that people will know your achievements. </li></ul></ul><ul><ul><li>Key to Your Personal Branding Campaign is... “word-of-mouth” </li></ul></ul>
    16. 16. Marketing Strategy and Actions What kind of tools ? <ul><li>Social networks: Xing, Linkedn, Viadeo, Ning… </li></ul><ul><li>Blogs (Blogger, WordPress) </li></ul><ul><li>Microblogs (Twitter) </li></ul><ul><li>Podcasts (Itunes) </li></ul><ul><li>Conferences, Events </li></ul><ul><li>Publications </li></ul><ul><li>Knowledge or content share (Slide Share) </li></ul><ul><li>As a start, connect with me in Xing, Linkedn and follow me in Twitter !! </li></ul>
    17. 17. Marketing Strategy and Actions <ul><li>Last but not least, Authenticity !!!!! </li></ul><ul><li>Brand = Matter of trust (quality, track record, reliability) </li></ul><ul><ul><li>Respond to all requests (shows responsibility) </li></ul></ul><ul><ul><li>Return people s’ calls immediately (establishes trust) </li></ul></ul><ul><li>Brand still has to be underpinned by substance </li></ul><ul><ul><li>Don‘t flawn what you haven‘t got !! Congruence </li></ul></ul><ul><ul><li>Same as for packaging with no content </li></ul></ul><ul><ul><li>Don‘t be a one-off product !!!! Or Try and Fire person ! </li></ul></ul><ul><li>Stay true to your brand </li></ul><ul><ul><li>Respect your engagements and commitments </li></ul></ul><ul><ul><li>Be ethical and socially responsible. </li></ul></ul><ul><ul><li>A strong personal brand does not mean developing a big ego !!!! </li></ul></ul><ul><li>&quot;Try not to become a man of success but a man of value.&quot; - Albert Einstein </li></ul>
    18. 18. <ul><li>Thank you </li></ul><ul><li>Zaki SELLAM MSc, MBA E-mail: [email_address] </li></ul><ul><li>Phone: +41 76 215 47 96 LinkedIn: http://ch.linkedin.com/in/zakisellam Twitter: http://twitter.com/zakisellam </li></ul>

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