FRANCHISE SHOW TALK ON PERSONAL BRANDING

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FRANCHISE SHOW TALK ON PERSONAL BRANDING

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FRANCHISE SHOW TALK ON PERSONAL BRANDING

  1. 1. Who iswww.pochology.com
  2. 2. PAST PRESENT
  3. 3. BALIW NA FAN
  4. 4. MR. HANS SYSON OF HENRY SYTHE RICHEST FILIPINO
  5. 5. Circa 1986
  6. 6. B 1990 1991 1995PUBLIC SCHOOLS
  7. 7. Spot the Not!
  8. 8. 1999
  9. 9. MatangLawin- ABS CBN
  10. 10. BUBU CHACHA
  11. 11. KURO CHAN
  12. 12. MICHAELANGELO
  13. 13. CORAN - VOLTRON
  14. 14. STARSCREAM -CYBERTRON
  15. 15. BERG KATSE –GATCHAMAN
  16. 16. GUILMON
  17. 17. Presentation Overview  What is branding?  Branding yourself  Why branding today?  Getting started: 7 steps for building a brand  The importance of branding
  18. 18. What Do These Things HaveIn Common? The golden arches, the swoosh, and an apple icon? These are all examples of brands of McDonalds, Nike and Apple computers
  19. 19. The Top 10 Brands of 2010 10. 9. 8. 7. 6.
  20. 20. The Top 10 Brands of 2009 5. 4. 3. 2.
  21. 21. Number 1 Brand
  22. 22. TOP FILIPINO BRANDS
  23. 23. Branding Because of branding, you likely have certain images that comes to mind when you think of these products A brand is a tool that is used in the business world to describe all the information or perceptions that are connected with a product or service.
  24. 24. Branding When you see these brands somewhere, you associate them with a set of expectations or perceptions  Nike = tough athletes at the height of their performance.  The Golden Arches = fast service and good food  Apple logo = cutting-edge technology. You associate these concepts, thoughts, and images with the particular companies because of the brand each company has established.
  25. 25. What Do We Mean By Branding?  Branding is…  An image created in someone‟s mind  It‟s both tangible and intangible characteristics of a product or service that make it unique  Products that are branded are often chosen over similar products because they somehow have a perceived value of being „better‟
  26. 26. Example: Think of the teenagerdeciding between a name brand pairof blue jeans and an off-brand pair.Which do you think they will choose?Why do they perceive one as betterthan the other than the other? Branding
  27. 27.  Branding is not just for products anymore… Use branding concepts for yourself. In this program you will learn how to establish a career brand for yourself, starting your own business “You and Me, Inc.”
  28. 28. People Can Brand Themselves Too  Think about the way the following people have branded themselves:  Michael Jordan  Kris Aquino  Manny Pacquiao  Various political leaders  Manny Villar  Loren Legarda  Chiz Escudero  Noynoy Aquino
  29. 29. PINOY PERSONAL BRANDS
  30. 30. Branding Yourself Helps to define who you are/what you are about (or why an employer should hire you) Branding yourself is a way of associating great value with a product (the product being you)• Branding yourself is not about getting an employer to choose you over your competition.• It is about getting the employer to see you as the only solution to their problem
  31. 31. Why Branding Today?1. Trust is essential in the corporate world • People want to do business with and hire or promote people they know and feel good about2. There has been change in what a traditional career path looks like • People today change careers an average of 8 times during their lives • Branding can be consistent throughout the changes (ex. Hard work and creativity can flow through to different occupations)
  32. 32. 3. There is also a change in the way people communicate  Electronic communication doesn‟t allow personality to show (compared to face-to-face communication)  Your first interview might be over the phone or your first communication with a potential employer could be over e-mail  This type of communication could make it difficult to express yourself.
  33. 33. 4. Branding makes youmore memorable (thinkabout how the swoosh orgolden arches stand out inyour memory) in the midstof the different type ofcommunication. If you can get an employer toassociate positive traits with yourapplication or communication, you willlikely rise to the top of the applicantpool.
  34. 34. Getting Started:7 Steps to Building yourPersonal Brand 1. Self-reflection 2. Continuous Learning 3. Prepare marketing strategy 4. Build relationships 5. Prepare marketing pieces 6. Develop your pitch 7. Follow up
  35. 35. Step 1: Self-reflection  Before you start, you need to know what you‟re beginning with.  Self-reflection will help you identify the tools you have and the areas you need to improve.
  36. 36. Step 2: ContinuousLearning It is imperative that you regularly benchmark your skills against others and develop a plan to keep your skills on the cutting edge Continuous learning is essential to build your brand.  Add a Degree (majors/minors) or certificate  Attend conferences and workshops  Spend time spent with a mentor
  37. 37. Step 3: Prepare MarketingStrategy•Mission statements are the backbone of acompany •By creating a mission statement for You and Me, Inc., you will have direction for where you want your brand to go. •Mission statements are short, descriptive statements of the common objective and focus of the organization. •Keep your mission statement to no more than two or three sentences, or about 30 words.
  38. 38. Step 4: Build Relationships  network is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary)  Networking tips:  Word of mouth is powerful; what are people saying about you?  Keep in good contact with your network  Always make sure your network knows of any recent successes
  39. 39. Step 5: Prepare Marketing Pieces  Your promotional pieces should include:  Cover Letter  Resume  Personal References  Consider how you will incorporate your mission/vision into your promotional pieces  Consider how you will distribute these pieces  Job search engines  Distribute to family and friends  Directly apply to an organization
  40. 40. Step 6: Develop your pitch  A formal interview is your opportunity to pitch your brand: You and Me, Inc.  Tips:  Practice makes perfect (take advantage of the Mock Interview program)  Dress appropriately and professionally  Prepare (research the company and reflect on your skills and abilities)  Don‟t be too modest (you‟re selling your product and you don‟t want to sell yourself short)  Consider how you will incorporate your personal mission/vision statements into the conversation
  41. 41. Step 7: Follow up  Good follow-up communication will assist in creating a positive association with your brand  Return employers‟ calls immediately (establishes trust)  Respond to all requests (shows responsibility)  Write a thank you note after interview (associates courtesy with your work)  Write acceptance/decline letter upon accepting a job  Keep in touch with your network
  42. 42. Let‟s Review:7 Steps to Building yourPersonal Brand 1. Self-reflection 2. Continuous Learning 3. Prepare marketing strategy 4. Build relationships 5. Prepare marketing pieces 6. Develop your pitch 7. Follow up
  43. 43. The Importance ofBranding Creating a brand allows you to associate value with your product (you!) There are many competing brands…you must position yourself so employers choose you By branding yourself – you‟ll stand out from other candidates If you don‟t brand yourself, someone else will do it for you
  44. 44. VOTY RADIO
  45. 45. VOTY TV
  46. 46. KABATAAN NIGHT
  47. 47. ENTRANCE EXAM REVIEW
  48. 48. TREE PLANTING
  49. 49. TEAM BUILDING
  50. 50. VOTY TV GUESTING
  51. 51. VOTY TV GUESTING
  52. 52. NEWSPAPER FEATURES
  53. 53. NEWSPAPER FEATURES
  54. 54. WHAT IS?
  55. 55. Number 1 in GoogleKeyword: Voice Talent
  56. 56. Number 1 in GoogleKeyword: Voice Talent Philippines
  57. 57. CREATIVOICES PRODUCTIONS
  58. 58. VOICEWORX! Voice Acting andDubbing Workshop
  59. 59. SOCIETY OF YOUNGVOICE ARTISTS OFTHE PHILIPPINES
  60. 60. MALAYSIA
  61. 61. SINGAPORE
  62. 62. MYANMAR
  63. 63. HONG KONG
  64. 64. JAPAN
  65. 65. KOREA
  66. 66. THAILAND
  67. 67. AUSTRALIA
  68. 68. INDONESIA
  69. 69. D U.S.A.
  70. 70. FELIPE GOZONOF GMA 7
  71. 71. GABY LOPEZ OF ABS-CBN
  72. 72. FERNANDO ZOBEL DE AYALA
  73. 73. DOLPHY
  74. 74. JOLINAMAGDANGAL
  75. 75. DANIEL RAZON
  76. 76. MIKE ENRIQUEZ AND VICKY MORALES
  77. 77. HILARIO DAVIDE
  78. 78. MIKE VELARDE
  79. 79. MAYOR JOJO BINAY
  80. 80. SEC. JESLI LAPUS OF DEP ED
  81. 81. IMEE MARCOS
  82. 82. SEN. EDGARDO ANGARA
  83. 83. MIKE DEFENSOR
  84. 84. MIGS ZUBIRI
  85. 85. JOKER ARROYO
  86. 86. PING LACSON
  87. 87. JOHN OSMENA
  88. 88. TESSIE AQUINO-ORETA
  89. 89. BAYANI FERNANDO
  90. 90. CHIZ ESCUDERO
  91. 91. LOREN LEGARDA
  92. 92. MANNY VILLAR
  93. 93. NOYNOY AQUINO
  94. 94. PETER CAYETANO
  95. 95. KIKO PANGILINAN
  96. 96. RAUL ROCO
  97. 97. ADEL TAMANO
  98. 98. BONG BONG MARCOS
  99. 99. NERIC ACOSTA
  100. 100. GILBERT REMULLA
  101. 101. HERBERT BAUTISTA
  102. 102. RAUL ROCO
  103. 103. MAYOR JOJO BINAY
  104. 104. EDDIE VILLANUEVA
  105. 105. BAYANI FERNANDO
  106. 106. RICHARD GORDON ANDBAYANI FERNANDO
  107. 107. EDU MANZANO
  108. 108. GIBO TEODORO
  109. 109. LOREN LEGARDA
  110. 110. FIRST FILIPINO WHO WAS AWARDED INWASHINGTON D.C., U.S.A. BY THE INTERNATIONALYOUTH FOUNDATION
  111. 111. YOUNGEST ENTREPRENEUR FROM BATAAN WHOWAS AWARDED BY THE PRESIDENT OF THEPHILIPPINES
  112. 112. MOTTO:THE GREATESTABILITY IN THIS WORLD IS:AVAILABILITY
  113. 113. MOTTO: JUST BELIEVE IN YOURSELF THEN YOU CAN DO EVERYTHING!
  114. 114. ADD US: Pocholo GonzalesCreatiVoices Productions
  115. 115. CONTACT US  CREATIVOICES PRODUCTIONS  1745 Dian St., Palanan,  Makati City  +6322396468  info@creativoices.com  creativoices dot com  www.pochology.com  +639062143888
  116. 116. WATCH and LISTEN  CREATIVE BUSINESS TV GLOBAL NEWS NETWORK CHANNEL 1 DESTINY FRIDAYS 10:30 AM TEKTOK TV DZME 1530KHZ SUNDAYS 9 – 11 AM
  117. 117. THANK YOU VERY MUCH! MABUHAY ANGNEGOSYANTENG PINOY!

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