FRANCHISE SHOW TALK ON PERSONAL BRANDING

2. Who is
www.pochology.com

3. PAST PRESENT

4. BALIW NA FAN

5. MR. HANS SY
SON OF HENRY SY
THE RICHEST FILIPINO

8. Circa 1986

9. B
1990 1991 1995
PUBLIC SCHOOLS

10. Spot the Not!

11. 1999

14. MatangLawin- ABS CBN

15. BUBU CHACHA

16. KURO CHAN

17. MICHAELANGELO

18. CORAN - VOLTRON

19. STARSCREAM -
CYBERTRON

20. BERG KATSE –
GATCHAMAN

21. GUILMON

22. Presentation Overview
 What is branding?
 Branding yourself
 Why branding today?
 Getting started: 7 steps for
building a brand
 The importance of branding

23. What Do These Things Have
In Common?
 The golden arches, the swoosh, and an apple icon?
These are all examples of brands
of McDonalds, Nike and Apple
computers

24. The Top 10 Brands of 2010
10.
9.
8.
7.
6.

25. The Top 10 Brands of 2009
5.
4.
3.
2.

26. Number 1 Brand

27. TOP FILIPINO BRANDS

28. Branding
 Because of branding, you likely
have certain images that comes to
mind when you think of these
products
 A brand is a tool that is used in the
business world to describe all the
information or perceptions that are
connected with a product or
service.

29. Branding
 When you see these brands
somewhere, you associate them
with a set of expectations or
perceptions
 Nike = tough athletes at the height of their
performance.
 The Golden Arches = fast service and good
food
 Apple logo = cutting-edge technology.
 You associate these concepts,
thoughts, and images with the
particular companies because of
the brand each company has
established.

30. What Do We Mean By Branding?
 Branding is…
 An image created in someone‟s
mind
 It‟s both tangible and intangible
characteristics of a product or
service that make it unique
 Products that are branded are
often chosen over similar products
because they somehow have a
perceived value of being „better‟

31. Example: Think of the teenager
deciding between a name brand pair
of blue jeans and an off-brand pair.
Which do you think they will choose?
Why do they perceive one as better
than the other than the other?
Branding

32.  Branding is not just for products
anymore…
 Use branding concepts for yourself.
 In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”

33. People Can Brand Themselves Too
 Think about the way the following
people have branded themselves:
 Michael Jordan
 Kris Aquino
 Manny Pacquiao
 Various political leaders
 Manny Villar
 Loren Legarda
 Chiz Escudero
 Noynoy Aquino

34. PINOY PERSONAL BRANDS

35. Branding Yourself
 Helps to define who you are/what
you are about (or why an employer
should hire you)
 Branding yourself is a way of
associating great value with a
product (the product being you)
• Branding yourself is not about
getting an employer to choose
you over your competition.
• It is about getting the employer to
see you as the only solution to
their problem

36. Why Branding Today?
1. Trust is essential in the corporate
world
• People want to do business with and
hire or promote people they know and
feel good about
2. There has been change in what a
traditional career path looks like
• People today change careers an
average of 8 times during their lives
• Branding can be consistent throughout
the changes (ex. Hard work and
creativity can flow through to different
occupations)

37. 3. There is also a change in the
way people communicate
 Electronic communication
doesn‟t allow personality to
show
(compared to face-to-face
communication)
 Your first interview might be
over the phone or your first
communication with a potential
employer could be over e-mail
 This type of communication
could make it difficult to
express yourself.

38. 4. Branding makes you
more memorable (think
about how the swoosh or
golden arches stand out in
your memory) in the midst
of the different type of
communication.
 If you can get an employer to
associate positive traits with your
application or communication, you will
likely rise to the top of the applicant
pool.

39. Getting Started:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up

40. Step 1: Self-reflection
 Before you start, you need to know
what you‟re beginning with.
 Self-reflection will help you identify
the tools you have and the areas
you need to improve.

41. Step 2: Continuous
Learning
 It is imperative that you regularly
benchmark your skills against
others and develop a plan to keep
your skills on the cutting edge
 Continuous learning is essential to
build your brand.
 Add a Degree (majors/minors) or
certificate
 Attend conferences and workshops
 Spend time spent with a mentor

42. Step 3: Prepare Marketing
Strategy
•Mission statements are the backbone of a
company
•By creating a mission statement for
You and Me, Inc., you will have direction
for where you want your brand to go.
•Mission statements are short,
descriptive statements of the common
objective and focus of the organization.
•Keep your mission statement to no
more than two or three sentences, or
about 30 words.

43. Step 4: Build Relationships
 network is defined as: group of
people who exchange information,
contacts, and experience for
professional or social purposes. (The
Oxford Dictionary)
 Networking tips:
 Word of mouth is powerful; what are
people saying about you?
 Keep in good contact with your
network
 Always make sure your network
knows of any recent successes

45. Step 5: Prepare Marketing
Pieces
 Your promotional pieces should
include:
 Cover Letter
 Resume
 Personal References
 Consider how you will incorporate
your mission/vision into your
promotional pieces
 Consider how you will distribute
these pieces
 Job search engines
 Distribute to family and friends
 Directly apply to an organization

46. Step 6: Develop your pitch
 A formal interview is your opportunity to
pitch your brand: You and Me, Inc.
 Tips:
 Practice makes perfect (take advantage of the
Mock Interview program)
 Dress appropriately and professionally
 Prepare (research the company and reflect on
your skills and abilities)
 Don‟t be too modest (you‟re selling your
product and you don‟t want to sell yourself
short)
 Consider how you will incorporate your
personal mission/vision statements into the
conversation

47. Step 7: Follow up
 Good follow-up communication will
assist in creating a positive
association with your brand
 Return employers‟ calls immediately
(establishes trust)
 Respond to all requests (shows
responsibility)
 Write a thank you note after interview
(associates courtesy with your work)
 Write acceptance/decline letter upon
accepting a job
 Keep in touch with your network

48. Let‟s Review:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up

49. The Importance of
Branding
 Creating a brand allows you to
associate value with your product
(you!)
 There are many competing
brands…you must position
yourself so employers choose
you
 By branding yourself – you‟ll
stand out from other candidates
 If you don‟t brand yourself,
someone else will do it for you

53. VOTY RADIO

54. VOTY TV

56. KABATAAN NIGHT

57. ENTRANCE EXAM REVIEW

58. TREE PLANTING

59. TEAM BUILDING

60. VOTY TV GUESTING

61. VOTY TV GUESTING

62. NEWSPAPER FEATURES

63. NEWSPAPER FEATURES

64. WHAT IS?

65. Number 1 in Google
Keyword: Voice Talent

66. Number 1 in Google
Keyword: Voice Talent Philippines

67. CREATIVOICES PRODUCTIONS

68. VOICEWORX! Voice Acting and
Dubbing Workshop

69. SOCIETY OF YOUNG
VOICE ARTISTS OF
THE PHILIPPINES

77. MALAYSIA

78. SINGAPORE

79. MYANMAR

80. HONG KONG

81. JAPAN

82. KOREA

83. THAILAND

84. AUSTRALIA

85. INDONESIA

86. D
U.S.A.

88. FELIPE GOZON
OF GMA 7

89. GABY LOPEZ OF ABS-CBN

90. FERNANDO ZOBEL DE AYALA

91. DOLPHY

92. JOLINA
MAGDANGAL

93. DANIEL RAZON

94. MIKE ENRIQUEZ AND VICKY MORALES

95. HILARIO DAVIDE

96. MIKE VELARDE

97. MAYOR JOJO BINAY

98. SEC. JESLI LAPUS OF DEP ED

99. IMEE MARCOS

100. SEN. EDGARDO ANGARA

101. MIKE DEFENSOR

102. MIGS ZUBIRI

103. JOKER ARROYO

104. PING LACSON

105. JOHN OSMENA

106. TESSIE AQUINO-ORETA

107. BAYANI FERNANDO

108. CHIZ ESCUDERO

109. LOREN LEGARDA

110. MANNY VILLAR

111. NOYNOY AQUINO

112. PETER CAYETANO

113. KIKO PANGILINAN

114. RAUL ROCO

115. ADEL TAMANO

116. BONG BONG MARCOS

117. NERIC ACOSTA

118. GILBERT REMULLA

119. HERBERT BAUTISTA

120. RAUL ROCO

121. MAYOR JOJO BINAY

122. EDDIE VILLANUEVA

123. BAYANI FERNANDO

124. RICHARD GORDON AND
BAYANI FERNANDO

126. EDU MANZANO

127. GIBO TEODORO

128. LOREN LEGARDA

130. FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION

131. YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES

133. MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY

134. MOTTO:
JUST BELIEVE
IN YOURSELF
THEN YOU CAN
DO
EVERYTHING!

135. ADD US: Pocholo Gonzales
CreatiVoices Productions

136. CONTACT US
 CREATIVOICES PRODUCTIONS
 1745 Dian St., Palanan,
 Makati City
 +6322396468
 info@creativoices.com
 creativoices dot com
 www.pochology.com
 +639062143888

137. WATCH and LISTEN
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138. THANK YOU
VERY MUCH!
MABUHAY ANG
NEGOSYANTENG
PINOY!