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PERSONAL 
BRANDING
2 
introduction 
JOE MAINWARING 
Since 2002, I have leveraged personal 
branding to accelerate my own goals, 
both personally and professionally. Most 
recently, that goal was becoming a full 
time software developer in the startup 
industry.
3 
facebook 
2002 2008 
TIMELINE 
2004 2009 
Linkedin 
theaccordance Twitter 
2010 
blogging Dribbble 
2012 
2011 2013 
domains 
Github 
2014 
2015 
??? 
speaking
4 
Definition 
Personal Branding describes the process by which 
individuals and entrepreneurs differentiate themselves and 
stand out from a crowd by identifying and articulating their 
unique value proposition, whether professional or personal, 
and then leveraging it across platforms with a consistent 
message and image to achieve a specific goal. 
Your brand is what people 
say about you when you’re 
not in the room. - Jeff Bezos 
Founder of Amazon
5 
Famous Personal Brands 
dave grohl 
Rock Legend 
elon musk 
Real Life Tony Stark 
jimmy fallon 
Comedic Figurehead
6 
Why?
7 
it matters 
93% 
search first 
Recruiters 
Customers 
Founders
8 
Made With 
positioning strategy personality imagery
9 
Positioning 
What you stand for 
Specifically you want to make sure that you 
provide something unique, fresh, and highly 
valuable to your audience.
10 
Strategy 
Authentic 
No matter how much people 
try, they can't avoid projecting 
who they really are. 
Consistent 
There is no crime in being 
unpredictable per se, but most 
people like some level of 
dependability among friends 
and colleagues. 
Harmonic 
People with strong personal 
brands mak e del iberat e 
decisions about their time, 
activities, and the people 
around them.
Competence 
11 
personality 
Sincerity 
Excitement 
Ruggedness Sophistication 
Relatable 
Human Traits 
Your audience is more likely to 
interact with a brand if its 
personality is similar to their own.
12 
imagery 
per ception association differentiation 
Everything you do to market your 
brand depends on how your audience 
perceives it. 
Attributes which come into the 
audience’s mind when your brand is 
talked about. 
What separates you from your 
competition in the minds of your 
audience?
13 
EVOLUTION of my personal brand 
sm adventurer 
2008 
it pro 
2010 
freelance dev 
2012 
mean developer 
2014 
??? 
2015
14 
Brand Name
15 
options 
TRUE IDENTITY (Tony Stark) 
DUAL IDENTITY (iron man)
16 
elevator pitch
17 
Examples 
Simple 
Direct and to the point. 
@JohnRoa 
CEO @AKTA. Founder @DigitalHope. Speaker. 
Angel investor. Travel addict. Poker player. 
@BarrettAll 
CEO @StatusCreative | @Forbes Top 50 | Writer 
@HootSuite | @BusinessInsider #1 Ad Exec | 
Once stayed at a Holiday Inn Express. 
@Robblissgr 
Viral Video Director, @WashTimes Columnist, 
Professional Speaker. #Advertising and 
#Creative. Serious title followed by a period. 
Contextual 
Relevant to your positioning and 
target market 
Creative 
Stand out by being unique
Branding Page 
18 
Branding Pages allow you to showcase who you 
are, what you’re about, and ultimately how you 
can help others with your products, services, and 
smile.
19 
Blog
20 
Portfolio
21 
Landing Page
22 
social networks
23 
which ones? 
social networks 
Countless social networks exist 
today, each serving a unique purpose 
for content curation, communication, 
and collaboration. You don’t have to 
be on all, focus on the networks 
relevant to your goals.
24 
My focus
25 
Content curation
26 
Strategy 
Content Curation 
Having a strategy for content curation 
will allow you to maximize the impact of 
your personal branding. 
Focus by sharing content relevant to your 
positioning. 
Scheduling allows you to publish content 
during peak times to maximize impact 
Analytics provide valuable feedback on how 
well your content is being received.
27 
Community is about building real relationships 
with people within your networks that will help 
you and your business be successful. 
COMMUNITY 
It takes a village…
28 
Los Angeles 
London 
Washington D.C. 
Beijing 
Dallas 
world map 
Hawaii 
Sydney 
Budapest
29 
HAVE FUN

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Personal Branding Presntation - 10/29/2014 @ Solo Founders Unite

  • 2. 2 introduction JOE MAINWARING Since 2002, I have leveraged personal branding to accelerate my own goals, both personally and professionally. Most recently, that goal was becoming a full time software developer in the startup industry.
  • 3. 3 facebook 2002 2008 TIMELINE 2004 2009 Linkedin theaccordance Twitter 2010 blogging Dribbble 2012 2011 2013 domains Github 2014 2015 ??? speaking
  • 4. 4 Definition Personal Branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. Your brand is what people say about you when you’re not in the room. - Jeff Bezos Founder of Amazon
  • 5. 5 Famous Personal Brands dave grohl Rock Legend elon musk Real Life Tony Stark jimmy fallon Comedic Figurehead
  • 7. 7 it matters 93% search first Recruiters Customers Founders
  • 8. 8 Made With positioning strategy personality imagery
  • 9. 9 Positioning What you stand for Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience.
  • 10. 10 Strategy Authentic No matter how much people try, they can't avoid projecting who they really are. Consistent There is no crime in being unpredictable per se, but most people like some level of dependability among friends and colleagues. Harmonic People with strong personal brands mak e del iberat e decisions about their time, activities, and the people around them.
  • 11. Competence 11 personality Sincerity Excitement Ruggedness Sophistication Relatable Human Traits Your audience is more likely to interact with a brand if its personality is similar to their own.
  • 12. 12 imagery per ception association differentiation Everything you do to market your brand depends on how your audience perceives it. Attributes which come into the audience’s mind when your brand is talked about. What separates you from your competition in the minds of your audience?
  • 13. 13 EVOLUTION of my personal brand sm adventurer 2008 it pro 2010 freelance dev 2012 mean developer 2014 ??? 2015
  • 15. 15 options TRUE IDENTITY (Tony Stark) DUAL IDENTITY (iron man)
  • 17. 17 Examples Simple Direct and to the point. @JohnRoa CEO @AKTA. Founder @DigitalHope. Speaker. Angel investor. Travel addict. Poker player. @BarrettAll CEO @StatusCreative | @Forbes Top 50 | Writer @HootSuite | @BusinessInsider #1 Ad Exec | Once stayed at a Holiday Inn Express. @Robblissgr Viral Video Director, @WashTimes Columnist, Professional Speaker. #Advertising and #Creative. Serious title followed by a period. Contextual Relevant to your positioning and target market Creative Stand out by being unique
  • 18. Branding Page 18 Branding Pages allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.
  • 23. 23 which ones? social networks Countless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.
  • 26. 26 Strategy Content Curation Having a strategy for content curation will allow you to maximize the impact of your personal branding. Focus by sharing content relevant to your positioning. Scheduling allows you to publish content during peak times to maximize impact Analytics provide valuable feedback on how well your content is being received.
  • 27. 27 Community is about building real relationships with people within your networks that will help you and your business be successful. COMMUNITY It takes a village…
  • 28. 28 Los Angeles London Washington D.C. Beijing Dallas world map Hawaii Sydney Budapest