2 introduction JOE MAINWARING Since
2002, I have leveraged personal branding to accelerate my own goals, both personally and professionally. Most recently, that goal was becoming a full time software developer in the startup industry.
4 Definition Personal Branding describes
the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. Your brand is what people say about you when you’re not in the room. - Jeff Bezos Founder of Amazon
9 Positioning What you stand
for Specifically you want to make sure that you provide something unique, fresh, and highly valuable to your audience.
10 Strategy Authentic No matter
how much people try, they can't avoid projecting who they really are. Consistent There is no crime in being unpredictable per se, but most people like some level of dependability among friends and colleagues. Harmonic People with strong personal brands mak e del iberat e decisions about their time, activities, and the people around them.
12 imagery per ception association
differentiation Everything you do to market your brand depends on how your audience perceives it. Attributes which come into the audience’s mind when your brand is talked about. What separates you from your competition in the minds of your audience?
17 Examples Simple Direct and
to the point. @JohnRoa CEO @AKTA. Founder @DigitalHope. Speaker. Angel investor. Travel addict. Poker player. @BarrettAll CEO @StatusCreative | @Forbes Top 50 | Writer @HootSuite | @BusinessInsider #1 Ad Exec | Once stayed at a Holiday Inn Express. @Robblissgr Viral Video Director, @WashTimes Columnist, Professional Speaker. #Advertising and #Creative. Serious title followed by a period. Contextual Relevant to your positioning and target market Creative Stand out by being unique
Branding Page 18 Branding Pages
allow you to showcase who you are, what you’re about, and ultimately how you can help others with your products, services, and smile.
23 which ones? social networks
Countless social networks exist today, each serving a unique purpose for content curation, communication, and collaboration. You don’t have to be on all, focus on the networks relevant to your goals.
26 Strategy Content Curation Having
a strategy for content curation will allow you to maximize the impact of your personal branding. Focus by sharing content relevant to your positioning. Scheduling allows you to publish content during peak times to maximize impact Analytics provide valuable feedback on how well your content is being received.
27 Community is about building
real relationships with people within your networks that will help you and your business be successful. COMMUNITY It takes a village…