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NMDL Detroit Tigers Presentation

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Detroit Tigers digital marketing strategy for New Media Drivers license at MSU fall semester 2013

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Detroit Tigers Digital Marketing Strategy By: Ian Kelley
Background • • • • • 4 world series 11 AL Pennants 6 Division Titles Owned by Mike Illitch General Manager Dave Dombrowski • Manager Brad Ausmus
Target Audience •Baseball Fans •Local Detroit Sports fans •Families
Spokes People
Digital Tools • Facebook groups, community • Twitter contests • Instagramphotoes • Blogs • SEM/SEO • PPC advertising
Measuring Success • Twitter followers • Facebook likes • Instagram followers & likes • Google analytics • Ticket sales • Merchandise sales
Social Media Contests • Once a week • 10 questions=10 chances to win • Prizes, shirts, hats, bobble heads • Formulates more followers on social media
Budget • Social media contest budget $5,200/month • Price-per-click $50,000/month • Agency Fees $5,000 Total Digital Budget $60,200/month Detroit Tigers www.twitter.com/tigers Tuesday Twitter Contest Win prizes and gear
Summary • Gaining a strong follower fan base on social media • Using PPC, social media contest
NMDL Detroit Tigers Presentation

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Editor's Notes

  1. Social Media budgetOnce a week, 26 weeks10 questions=10 prizes= 20$ per prize=200/week