NMDL Detroit Tigers Presentation

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Detroit Tigers digital marketing strategy for New Media Drivers license at MSU fall semester 2013

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  • Social Media budgetOnce a week, 26 weeks10 questions=10 prizes= 20$ per prize=200/week
  • NMDL Detroit Tigers Presentation

    1. 1. Detroit Tigers Digital Marketing Strategy By: Ian Kelley
    2. 2. Background • • • • • 4 world series 11 AL Pennants 6 Division Titles Owned by Mike Illitch General Manager Dave Dombrowski • Manager Brad Ausmus
    3. 3. Target Audience •Baseball Fans •Local Detroit Sports fans •Families
    4. 4. Spokes People
    5. 5. Digital Tools • Facebook groups, community • Twitter contests • Instagramphotoes • Blogs • SEM/SEO • PPC advertising
    6. 6. Measuring Success • Twitter followers • Facebook likes • Instagram followers & likes • Google analytics • Ticket sales • Merchandise sales
    7. 7. Social Media Contests • Once a week • 10 questions=10 chances to win • Prizes, shirts, hats, bobble heads • Formulates more followers on social media
    8. 8. Budget • Social media contest budget $5,200/month • Price-per-click $50,000/month • Agency Fees $5,000 Total Digital Budget $60,200/month Detroit Tigers www.twitter.com/tigers Tuesday Twitter Contest Win prizes and gear
    9. 9. Summary • Gaining a strong follower fan base on social media • Using PPC, social media contest

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