The Future of the Author-Publisher Relationship

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Given the changes that publishing faces in a digital age, how will the author-publisher relationship change (or how MUST it change)?

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  • Let’s assume b2c is going to be the norm, not b2b
  • The Future of the Author-Publisher Relationship

    1. 1. The Future of theAuthor-Publisher Relationship { Jane Friedman | @JaneFriedman VQR, University of Virginia
    2. 2. A Brief History ofAuthor-PublisherRelations { in about 60 seconds
    3. 3. How publishers view authors (sometimes)
    4. 4. The publisher’s greatest asset and marketing tool
    5. 5. Who’s Empowering Authors?
    6. 6. { Agent drivenRockItReads { Author drivenAuthors swelling into collectives— formal and informal
    7. 7. Tim FerrissStephen CoveyJ.A. KonrathBarry Eisler The growingPenelope Trunk { Amazon collectiveJon KrakauerPenny MarshallLee GoldbergSeth Godin
    8. 8. “Authors are, in effect,the „other customer.‟” Amazon’s Jon Fine VP of Author and Publisher Relations Digital Book World Digital Marketing Conference 2012
    9. 9. Srsly? BookCountry/ASI is all you’ve got?Who’s Not Empowering Authors?
    10. 10. If publishers’ greatestasset are authors, whatdoes a successfulpublisher of the futurelook like?
    11. 11. Director of Author Community • Organize and offer educational resources and programs • Webinars, screencasts, Q&As • Lynda.com • Referrals to trusted, expert help • Develop niche author collectives within the publishing house • Create a private communication hub for the house’s authors: resource & knowledge sharing • Straight-forward and early communication about marketing support • Ongoing and in-depth sales information Don’t just tell them to market/promote; give them the tools and trusted community to do it.
    12. 12. • Improve B2C, move away from B2B • Impact & reach readers more directly • More online touch points & impact • Amplified sales and marketing impact as authors share knowledge & help each other reach more readersKey Benefits to Publisher
    13. 13. • Formalized author involvement in acquisitions and development • Authors as writers-in-residence • Annual events involving authors for both education and promotion/publicityGoing Further
    14. 14. • JaneFriedman.com • Twitter: @JaneFriedman • facebook.com/janefriedman • VQR | vqronline.org (University of Virginia)Continue the Conversation

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