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MediaFirst on Social Media April 2010 version C

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MediaFirst on Social Media April 2010 version C

  1. 1. Social Media For Business Stephanie Frost & Jim Caruso
  2. 2. Your Social Media Skills• Same as offline: • Meet People • Nurture Relationships • Ask/Answer Questions • Establish Trust • Build Reputation
  3. 3. Offline & Online • Drive prospects through the sales cycle • Leverage all activities, on and offlineAwareness ~> Knowledge ~> Selling ~> Closing
  4. 4. Communications & Influence• Attention• Acquisition• Assessment• Action
  5. 5. Internet: Then & Now
  6. 6. Engagement Matters: Participation
  7. 7. The Internet Is:Word Of Mouth On Steroids
  8. 8. Social Media Connects: Online & Offline• Engagement • Social Media • Status • Location • Blogs • PR • Web (SEO)
  9. 9. Rethink Marketing• Outbound • Inbound • Telemarketing • Social Media • Direct mail • Blogging • Blast • Freemium • Print Ad • Public Relations • TV/Radio • Search SEO/SEM
  10. 10. Where Is Social Media? • Social networks: LinkedIn, Facebook • Sharing sites:YouTube, Flickr • Status update services: TwitterThese are the top 5 (key tools, different categories) - there are more than 600 and new ones every day
  11. 11. 52%
  12. 12. Invite & Nurture
  13. 13. • Photo• Employment• Education• References• Activities • Status • Presentations • Blog Posts • Calendar • Travel
  14. 14. Twitter
  15. 15. Twitter Users & Profile
  16. 16. Twitter, Personalized
  17. 17. Customer Service• New customer service channel• Public or private conversations • Need to get it right• Possibly faster response / resolution
  18. 18. Twitter.Grader.com
  19. 19. Grow A Following:Anyone Can Do It
  20. 20. • Read Blog Success Factors• Write• Comment • Use your real name• Provide an example• Add a point• Offer a link on the subject• Disagree
  21. 21. Participatory Content
  22. 22. Sources• HubSpot • LinkedIn • Grader.com • Facebook• Mashable • Twitter• Pew Internet Trust • Creative Commons• Zero G• MediaFirst • Intersection Consulting• Google
  23. 23. Thank You • Jim Caruso • MediaFirst • 770/642-2080 • (M) 4/788-0188 • Jim@MediaFirst.net• Stephanie Frost• swfrost@gmail.com

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