Pollen Marketing Personal Branding

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Pollen Marketing Personal Branding

  1. 1. Personal Branding FCA Round Table Oct 2010
  2. 2. “In order to be irreplaceable ....one must be different”
  3. 3. cc pollenmarketing 2010
  4. 4. • Trust • Building a community/fan base • Make your brand ‘Human’ • Develop an unpaid marketing army • TARGET your market
  5. 5. • What are you passionate about? • What do you want to do for the rest of your life? • How do people describe you? • What does it give your clients? • How are you different from your competitors? • Why should someone come to you? • How will you display and communicate this online?
  6. 6. • Don’t be all things to all people • Find your unique core message • Differentiate or just be scored against everyone else
  7. 7. • Do what you love • Buy yourname.com • Be memorable • Get creative • Be honest • Be generous • Be unique
  8. 8. • Online version • Address the key concerns or problems • Generate an emotional response • What one quality is going to impress? • Inverted headline like a newspaper article eg. ‘Struggling to find good sales people?’
  9. 9. Blogs, Facebook FanPage, Twitter, Linkedin, YouTube, Business Cards Email Signatures, SlideShare, Issu, iPhone Apps
  10. 10. • Become a subject matter expert • Mini website • Positive brand association • Thought leadership • Authenticity & trust • Engage & support your community • SEO - Google friendly
  11. 11. • Make your profile ‘client focused’ –not a resume eg. Who you have helped & how • Get Connecting • Recommend & GET Recommended • Join Groups • Start a Discussion • Add Video & Presentations!!!
  12. 12. • Average Age: 43 • 54% Male • Household Income $100k+ 51.8% • University Graduates: 80.1% • Business Influences Purchase Decisions Makers: 41.6% By Job Title: (Internationally) • C-Level /Executives 7.8% • Senior Management 16% • Middle Management 18%
  13. 13. • 5 Million Australians • 46% Male • Average Age 37 • Australia leads avg time per person • 79% Check their profile at least once per day
  14. 14. • Build community • Viral Marketing • Run campaigns/competitions • Drive traffic to website/blog • Event registration • Mini website for your business • ECart
  15. 15. • 64 % Male • Average Age 38 • Most Frequent Mobile Usage • Fastest Growing • 90 million Tweets per day (worldwide)
  16. 16. • Networking • LIVE Interaction /Discussion • Generate exposure for your business • Customer Service • Value add • Cast Your Net • Word of Mouth • Drive traffic to website/blog • Breaking news
  17. 17. Natalie Giddings Queen Bee natalieg@pollenmarketing.com.au pollenmarketing.com.au @nataliegiddings

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