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Pollen Marketing Personal Branding

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Personal Branding FCA Round Table Oct 2010
“In order to be irreplaceable ....one must be different”
cc pollenmarketing 2010
• Trust • Building a community/fan base • Make your brand ‘Human’ • Develop an unpaid marketing army • TARGET your market
• What are you passionate about? • What do you want to do for the rest of your life? • How do people describe you? • What does it give your clients? • How are you different from your competitors? • Why should someone come to you? • How will you display and communicate this online?
• Don’t be all things to all people • Find your unique core message • Differentiate or just be scored against everyone else
• Do what you love • Buy yourname.com • Be memorable • Get creative • Be honest • Be generous • Be unique
• Online version • Address the key concerns or problems • Generate an emotional response • What one quality is going to impress? • Inverted headline like a newspaper article eg. ‘Struggling to find good sales people?’
Blogs, Facebook FanPage, Twitter, Linkedin, YouTube, Business Cards Email Signatures, SlideShare, Issu, iPhone Apps
• Become a subject matter expert • Mini website • Positive brand association • Thought leadership • Authenticity & trust • Engage & support your community • SEO - Google friendly
• Make your profile ‘client focused’ –not a resume eg. Who you have helped & how • Get Connecting • Recommend & GET Recommended • Join Groups • Start a Discussion • Add Video & Presentations!!!
• Average Age: 43 • 54% Male • Household Income $100k+ 51.8% • University Graduates: 80.1% • Business Influences Purchase Decisions Makers: 41.6% By Job Title: (Internationally) • C-Level /Executives 7.8% • Senior Management 16% • Middle Management 18%
• 5 Million Australians • 46% Male • Average Age 37 • Australia leads avg time per person • 79% Check their profile at least once per day
• Build community • Viral Marketing • Run campaigns/competitions • Drive traffic to website/blog • Event registration • Mini website for your business • ECart
• 64 % Male • Average Age 38 • Most Frequent Mobile Usage • Fastest Growing • 90 million Tweets per day (worldwide)
• Networking • LIVE Interaction /Discussion • Generate exposure for your business • Customer Service • Value add • Cast Your Net • Word of Mouth • Drive traffic to website/blog • Breaking news
Natalie Giddings Queen Bee natalieg@pollenmarketing.com.au pollenmarketing.com.au @nataliegiddings

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Pollen Marketing Personal Branding

  • 1. Personal Branding FCA Round Table Oct 2010
  • 2.
  • 3.
  • 4. “In order to be irreplaceable ....one must be different”
  • 6. • Trust • Building a community/fan base • Make your brand ‘Human’ • Develop an unpaid marketing army • TARGET your market
  • 7.
  • 8. • What are you passionate about? • What do you want to do for the rest of your life? • How do people describe you? • What does it give your clients? • How are you different from your competitors? • Why should someone come to you? • How will you display and communicate this online?
  • 9. • Don’t be all things to all people • Find your unique core message • Differentiate or just be scored against everyone else
  • 10. • Do what you love • Buy yourname.com • Be memorable • Get creative • Be honest • Be generous • Be unique
  • 11.
  • 12.
  • 13. • Online version • Address the key concerns or problems • Generate an emotional response • What one quality is going to impress? • Inverted headline like a newspaper article eg. ‘Struggling to find good sales people?’
  • 14. Blogs, Facebook FanPage, Twitter, Linkedin, YouTube, Business Cards Email Signatures, SlideShare, Issu, iPhone Apps
  • 15.
  • 16.
  • 17. • Become a subject matter expert • Mini website • Positive brand association • Thought leadership • Authenticity & trust • Engage & support your community • SEO - Google friendly
  • 18.
  • 19. • Make your profile ‘client focused’ –not a resume eg. Who you have helped & how • Get Connecting • Recommend & GET Recommended • Join Groups • Start a Discussion • Add Video & Presentations!!!
  • 20. • Average Age: 43 • 54% Male • Household Income $100k+ 51.8% • University Graduates: 80.1% • Business Influences Purchase Decisions Makers: 41.6% By Job Title: (Internationally) • C-Level /Executives 7.8% • Senior Management 16% • Middle Management 18%
  • 21.
  • 22.
  • 23. • 5 Million Australians • 46% Male • Average Age 37 • Australia leads avg time per person • 79% Check their profile at least once per day
  • 24. • Build community • Viral Marketing • Run campaigns/competitions • Drive traffic to website/blog • Event registration • Mini website for your business • ECart
  • 25.
  • 26. • 64 % Male • Average Age 38 • Most Frequent Mobile Usage • Fastest Growing • 90 million Tweets per day (worldwide)
  • 27. • Networking • LIVE Interaction /Discussion • Generate exposure for your business • Customer Service • Value add • Cast Your Net • Word of Mouth • Drive traffic to website/blog • Breaking news
  • 28.
  • 29.
  • 30.