Detroit red wings ADV 420 4/13/15

•Download as PPTX, PDF•

0 likes•176 views

Michelle Studer

Final Presentation for ADV 420

Sports

Background
FACTS
• Original 6 team
• Est. 1926
• Won the most Stanley
cup championships of
any NHL franchise in
the United States
• Problem: decrease
in Sales
Home Arena: Joe Louis Arena
The objective of the campaign is to increase sales
and attendance of the game by 5% in the 2015-
2016 season.

The Big Idea
“Bringing Back the Tradition”

Target Market
• Existing Fans
• Families
• Children
• Parents
• Extended

Social Media Tactics
YouTube
• Video Series
• “Behind the Scenes”
• “How-tos”
• Promotions of game day
• Updated 1-2 times a week
Blog
• Fans can interact directly
• “VIP” Knowledge
• Updated 4 times a week

Social Media Tactics
Facebook
• Promote Videos & Blog
• Contests
• Promote Kids Night at
games
• Promote Game Days
Twitter
• Live Game Updates
• Fan of the Game
• Contests
• Promote Game Days

Internet Marketing Tactics
• Pay Per Click Ads
• Banner Ads
• Email Marketing

KPIs & Budget
TOTAL BUDGET: $1,000,000
• Pay Per Click Ads
• Design of the Ads
• Creation of the videos
• Contests

What's hot

Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks Febr...Tommy Darker

Do More 24 2018 Fundraising StrategyUnited Way of the National Capital Area

Awards Masterclass presentation 250612 dfDavid Friesner

Social Media and America's Favorite PastimeCaitlin Moyer

Jeff Law - Easton - Final Presentationjlaw30

Milwaukee Brewers Social MediaSocial Media Rockstar

Finding Elvis: Blending Location & Custom Audiences to Reach Elvis FansLocalogy

Fundraisers for PTAsroyaljester

From crowds to a communityBusiness incubator Novi Sad

Be a part of historyNick Adamisen

Anaheim Ducks FinalZachary Golembiewski

Anaheim ducksZachary Golembiewski

Game Clubtgkirk

Anaheim ducksZachary Golembiewski

The white tigerHannah Hester

CMPTO: Dyskami Publishing CompanyBookNet Canada

Finding Your Sweet Spot of MarketingRussell Cummings

COPY MAD HSH 5 for $5 Pop UpChristine Blau

Marketing on a Shoestring BudgetOn a Shoestring Marketing

Peer to Peer Forum Fundraising Options_Epilepsy FoundationCharlotte "Mo" Lyons

What's hot (20)

Anastasia Emmanuel - Crowdfunding Is Not About Money (Darker Music Talks Febr...

Do More 24 2018 Fundraising Strategy

Awards Masterclass presentation 250612 df

Social Media and America's Favorite Pastime

Jeff Law - Easton - Final Presentation

Milwaukee Brewers Social Media

Finding Elvis: Blending Location & Custom Audiences to Reach Elvis Fans

Fundraisers for PTAs

From crowds to a community

Be a part of history

Anaheim Ducks Final

Anaheim ducks

Game Club

Anaheim ducks

The white tiger

CMPTO: Dyskami Publishing Company

Finding Your Sweet Spot of Marketing

COPY MAD HSH 5 for $5 Pop Up

Marketing on a Shoestring Budget

Peer to Peer Forum Fundraising Options_Epilepsy Foundation

Viewers also liked

Para PanAm (EN)Eric Grenier-Denis

VocabularySan Jose Norte I.E.D

Midnight RollersSan Jose Norte I.E.D

VocabularySan Jose Norte I.E.D

Brazil survey resultValdir Adorni

O.P.I Digital Strategy Presentationzilberbe

Photos born to runEric Grenier-Denis

Your New #1 Priority: What You Need to Know About Tackling Behavioral Health ...castlightcontent

The Secret to Turning Employees into Engaged Healthcare Consumers - Castlight...castlightcontent

Main part’s drawing of INDUCTION FURNACEBhautik Chheta

Viewers also liked (10)

Para PanAm (EN)

Vocabulary

Midnight Rollers

Vocabulary

Brazil survey result

O.P.I Digital Strategy Presentation

Photos born to run

Your New #1 Priority: What You Need to Know About Tackling Behavioral Health ...

The Secret to Turning Employees into Engaged Healthcare Consumers - Castlight...

Main part’s drawing of INDUCTION FURNACE

Similar to Detroit red wings ADV 420 4/13/15

PRIMETIME PODCASTING - How the QueensCast Podcast BeganJustice Mitchell

UNA: Crowdfunding for Social GoodDevin Thorpe

Utah Nonprofits Association Crowdfunding Presentation by Devin ThorpeDevin Thorpe

Market Research for Athletics rubylu818

140113 una-crowdfunding-oremDevin Thorpe

Crowdfunding for Your InnovationDevin Thorpe

UNA Crowdfunding Training - St. GeorgeDevin Thorpe

Promotional Cocktail epicprgroup12

SMByyc40 bSocial Media Breakfast Calgary

Intro to Facebook MarketingAngela Shoffner McAfee

Crowdfunding for Your CauseDevin Thorpe

140123 una-crowdfunding-moabDevin Thorpe

MLS + Neutrogena SponsorshipMarykate Halm

Tigers Marketing Strategyandrearupe

140121 una-crowdfunding-loganDevin Thorpe

CBS SportsCaroline Bulger

Social media and sports marketingBrett Howsley

Sports Social Media StrategyPat Coyle

FOX Sports Final PresentationGregory Emmons

SkylineSportMarketingMary Malanos

Similar to Detroit red wings ADV 420 4/13/15 (20)

PRIMETIME PODCASTING - How the QueensCast Podcast Began

UNA: Crowdfunding for Social Good

Utah Nonprofits Association Crowdfunding Presentation by Devin Thorpe

Market Research for Athletics

140113 una-crowdfunding-orem

Crowdfunding for Your Innovation

UNA Crowdfunding Training - St. George

Promotional Cocktail

SMByyc40 b

Intro to Facebook Marketing

Crowdfunding for Your Cause

140123 una-crowdfunding-moab

MLS + Neutrogena Sponsorship

Tigers Marketing Strategy

140121 una-crowdfunding-logan

CBS Sports

Social media and sports marketing

Sports Social Media Strategy

FOX Sports Final Presentation

SkylineSportMarketing

Recently uploaded

Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...baharayali

TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa

Who Is Emmanuel Katto Uganda? His Career, personal life etc.Marina Costa

JORNADA 5 LIGA MURO 2024INSUGURACION.pdfArturo Pacheco Alvarez

Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...World Wide Tickets And Hospitality

+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...Health

WhatsApp Chat: 📞 8617697112 Birbhum Call Girl available for hotel room packageNitya salvi

Personal Brand Exploration - By Bradley Dennisjocksofalltradespodc

Spain Vs Albania- Spain at risk of being thrown out of Euro 2024 with Tournam...World Wide Tickets And Hospitality

Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics TradeOptics-Trade

🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...Diya Sharma

Hire 💕 8617697112 Kasauli Call Girls Service Call Girls AgencyNitya salvi

Spain Vs Italy Spain to be banned from participating in Euro 2024.docxWorld Wide Tickets And Hospitality

Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...Eticketing.co

UEFA Euro 2024 Squad Check-in Who is Most Favorite.docxEuro Cup 2024 Tickets

Netherlands Players expected to miss UEFA Euro 2024 due to injury.docxEuro Cup 2024 Tickets

Trossard's Message Bridging Celebrities and Sports in Euro Cup 2024.docxEuro Cup 2024 Tickets

Ramban Escorts ☎️8617697112 Starting From 5K to 15K High Profile Escorts In...Nitya salvi

Unveiling the Mystery of Main Bazar ChartChart Kalyan

Slovenia Vs Serbia UEFA Euro 2024 Fixture Guide Every Fixture Detailed.docxWorld Wide Tickets And Hospitality

Recently uploaded (20)

Asli Kala jadu, Black magic specialist in Pakistan Or Kala jadu expert in Egy...

TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf

Who Is Emmanuel Katto Uganda? His Career, personal life etc.

JORNADA 5 LIGA MURO 2024INSUGURACION.pdf

Spain Vs Italy 20 players confirmed for Spain's Euro 2024 squad, and three po...

+971565801893>>SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHAB...

WhatsApp Chat: 📞 8617697112 Birbhum Call Girl available for hotel room package

Personal Brand Exploration - By Bradley Dennis

Spain Vs Albania- Spain at risk of being thrown out of Euro 2024 with Tournam...

Technical Data | Sig Sauer Easy6 BDX 1-6x24 | Optics Trade

🔝|97111༒99012🔝 Call Girls In {Delhi} Cr Park ₹5.5k Cash Payment With Room De...

Hire 💕 8617697112 Kasauli Call Girls Service Call Girls Agency

Spain Vs Italy Spain to be banned from participating in Euro 2024.docx

Croatia vs Italy Euro Cup 2024 Three pitfalls for Spalletti’s Italy in Group ...

UEFA Euro 2024 Squad Check-in Who is Most Favorite.docx

Netherlands Players expected to miss UEFA Euro 2024 due to injury.docx

Trossard's Message Bridging Celebrities and Sports in Euro Cup 2024.docx

Ramban Escorts ☎️8617697112 Starting From 5K to 15K High Profile Escorts In...

Unveiling the Mystery of Main Bazar Chart

Slovenia Vs Serbia UEFA Euro 2024 Fixture Guide Every Fixture Detailed.docx

Detroit red wings ADV 420 4/13/15

1. Detroit Red Wings Michelle Studer

2. Background FACTS • Original 6 team • Est. 1926 • Won the most Stanley cup championships of any NHL franchise in the United States • Problem: decrease in Sales Home Arena: Joe Louis Arena The objective of the campaign is to increase sales and attendance of the game by 5% in the 2015- 2016 season.

3. The Big Idea “Bringing Back the Tradition”

4. Target Market • Existing Fans • Families • Children • Parents • Extended

5. Social Media Tactics

6. Social Media Tactics YouTube • Video Series • “Behind the Scenes” • “How-tos” • Promotions of game day • Updated 1-2 times a week Blog • Fans can interact directly • “VIP” Knowledge • Updated 4 times a week

7. Social Media Tactics Facebook • Promote Videos & Blog • Contests • Promote Kids Night at games • Promote Game Days Twitter • Live Game Updates • Fan of the Game • Contests • Promote Game Days

8. Internet Marketing Tactics • Pay Per Click Ads • Banner Ads • Email Marketing

9. KPIs & Budget TOTAL BUDGET: $1,000,000 • Pay Per Click Ads • Design of the Ads • Creation of the videos • Contests

10. QUESTIONS?

Detroit red wings ADV 420 4/13/15

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (10)

Similar to Detroit red wings ADV 420 4/13/15

Similar to Detroit red wings ADV 420 4/13/15 (20)

Recently uploaded

Recently uploaded (20)

Detroit red wings ADV 420 4/13/15