The document outlines a marketing plan for Tyler Mikes to become a sports marketer for the Florida Panthers NHL team. Some key points include: Tyler was born and raised in South Florida and is a lifelong Panthers fan with skills in social media and design programs; he has a bachelor's degree in sports marketing and wants to use his understanding of the Panthers fanbase to keep them engaged as a friend; and his goals are to stand out and grow his personal brand to become a sports marketer for an NHL team by 2022 through participating in local events, producing consistent social media, and getting mentorship from those in the field.

1. Developing Your Personal Brand
By Tyler Mikes

2. Arena
• In a broad outlook I would want to be a Sports
marker in the NHL.
• More specifically I would want to be a
Marketer for the Florida Panthers.

3. Identity
• I was born and raised in South Florida.
• I grew up as a fan of the Florida Panthers and
want to grow my passion for the team and the
sport in South Florida.

4. Skills
• I have ran multiple personal social media
profiles for myself, comfortable with using
Adobe Creative Cloud Programs and Microsoft
programs.

5. Profession
• I understand the Panthers fanbase and will
work as a friend of the fans to keep them
entertained and keeping up with the team.

6. Credentials
• Bachelors degree in sports marketing and
media (expected graduation in 2020).
• Experience in Microsoft Word, Excel and
Photoshop.

7. Promise
• I Promise to create the best marketing plans
including media buying, ticket sales strategies ,
and promotions.

8. Positioning
• I believe you should hire me over my
competitor because I have a passion for this
team and I have come from the fans
perspective.
• I will treat the audience as friends.

9. Audience
• South Florida Sports fan’s should know me.
• The local sports teams are their influencers.
• Can find my audience at local sports events.
• These individuals are interested in their teams
and community.
• They can be found at Sporting events.

10. Networking & Marketing
• Participating in local events.
• I will also do my best to stand out on social media.
• By creating a strong metal friendship over the
team.
• Media that relates to the team or team news.
• I will try and attend all the events possible to learn
about the industry and network.

11. Competitors
• I will be competing with other sports markers.
• Asia L. McMillan who is a current sports
marketing and media student at Full Sail
University.

12. Professional Development
• Probably producing relevant and consistent
media.
• I will try and watch what the team currently
post.
• I feel like a former sports marketing student
would be a good mentor.
• I would say a few months.

13. Goals
• I want to be able to stand out and have a
representation of me.
• Yes I’m looking to grow your brand awareness.
• I want to become a sports marketer working
for an NHL team by 2022.

14. Resources
• Asia L McMillan (n.d.). Retrieved from https://
www.linkedin.com/in/asiamcmillan/
• Yousefi, R. (2018, March 14). The Best and
Worst Parts of Rooting for Each of South
Florida's Sports Teams. Retrieved from https://
www.miaminewtimes.com/news/the-best-and-
worst-part-of-being-a-fan-of-all-south-floridas-
sports-teams-10163891