1. Social Media Tactics and Tools Beth Kanter, Beth’s Blog

2. Hi, my name is Beth Kanter and I blog about nonprofits and social media.

3. That’s my blog

4. I wrote this post last October to help me think about the WeAreMedia project ..

5. The tactics and tools come and go. Strategy sustains!

6. I wrote this post to think about strategy

7. But eventually, you need to experiment with the tools, learn the best practices, and see your social media strategy come to life!

9. Wow! That’s a lot of tools for my first project … how do I pick?

10. Start with these blocks .. Generate Buzz Share Story Listen Participate Community Building & Social Networking

11. Tactical Approaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr And a limited number of choices Share Story

12. And there’s lots more about the tools online. They’re organized into a nonprofit tool box on the WeAreMedia wiki.

13. Listen Buzz Share Your Story Participate Social Networks

14. You go back later, let’s start here … Generate Buzz Share Story Listen Participate Community Building & Social Networking

15. Listening is knowing what is being said online about your organization and your field.

16. A few listening tools …

18. Key Words Are King!

19. A homeless person isn’t someone you pass on your way into a fancy restaurant

20. Listening with Twitter Search

21. Twitter Search

22. “ Stroke is a very intimidating and personal subject. While many stroke survivors don’t engage in social media, at least early in their recovery, their caregivers do reach out and share their experiences.” – American Stroke Association

23. Listening leads to participation

25. Participation Tools

29. Happy Ending! Givewell uses Network for Good - nearly $70,000 raised

31. Sharing your story social media style …

33. What type of blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog

34. Institutional Aggregates Content

35. Specialized Content Personality

36. Podcasting How will you maintain a consistent work flow and content? Who will be your .org’s voice?

37. Photo Sharing

38. How are you engaging with people and encouraging content creation?

41. Spreading Buzz

42. A Few Tools

45. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)

46. Digg Effect

48. Twitter for generating buzz and spreading charitable giving …

52. Community Building and Social Networking Community Building & Social Networking

53. How will your organization represent itself on social networks? Who will develop or repurpose content? How will it integrate with your web presence? What’s your engagement strategy? Who will implement? Questions

63. Growth of Facebook fans since Community Manager involvement

66. Inspiration and Sources Sources of Inspiration WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (I’m the wiki facilitator and gardener) These awesome slide shows I found on SlideShare Janine Southard, Measure ROI on a Young Campaign All Photos Creative Commons Licensed from Flickr as noted on slide notes

67. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address] All the slides you see were blog posts at one point!