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Social Media and Volunteers Webinar


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Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers?

Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program.

In this webinar you will:
Review best practices for finding and retaining volunteers
Learn how social media can be an effective tool for recruitment and communication
Assess if and how social media might benefit your volunteer program
Discover additional websites and online tools to explore

Published in: Education
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Social Media and Volunteers Webinar

  1. 1. Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
  2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>All lines are muted </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
  3. 3. You are being recorded… <ul><li>Streaming into Second Life </li></ul><ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in our Community Forum </li></ul><ul><li>Twitter hashtags: #techsoup </li></ul>
  4. 4. Social Media for Volunteer Managing and More Facilitator: Kami Griffiths, TechSoup Global Presenters: Erin Barnhart, Jayne Cravens Sponsored by This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License .
  5. 5. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.
  6. 7. Speakers Kami Griffiths Facilitator TechSoup Global Jayne Cravens Presenter Coyote Communications Erin Barnhart Presenter Effective Altruism, LLC [email_address] Assisting with chat questions: Elliot Harman, TechSoup Global
  7. 8. Agenda <ul><li>Definitions </li></ul><ul><li>Tools </li></ul><ul><li>Examples </li></ul><ul><li>Getting Started/Planning </li></ul><ul><li>Finding Resources/Ongoing Learning </li></ul><ul><li>Questions </li></ul>
  8. 9. Poll <ul><li>What tools are you currently using to recruit/support volunteers? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Nothing </li></ul></ul>
  9. 10. What we mean by “Volunteers” <ul><li>Volunteers are people who undertake tasks for your organization but are not paid: </li></ul><ul><ul><li>board members </li></ul></ul><ul><ul><li>committee members </li></ul></ul><ul><ul><li>pro bono consultants </li></ul></ul><ul><ul><li>employees on loan </li></ul></ul><ul><ul><li>people who are assigned community service </li></ul></ul><ul><ul><li>people who contribute to your online community </li></ul></ul><ul><li>Your definition can be different, but this presentation uses this definition for “volunteers.” </li></ul>
  10. 11. What we mean by “Social Media” <ul><li>Online tools that allow people to </li></ul><ul><ul><li>show their connections to each other, </li></ul></ul><ul><ul><li>share and discuss photos, information, etc. (including forwarding info from others) </li></ul></ul><ul><ul><li>comment on each other's photos, messages or status </li></ul></ul><ul><li>Think of these as word-of-mouth sites and friend-of-a-friend sites. </li></ul>
  11. 12. Impossible to Use Eveerything!
  12. 13. 4 Popular “Social Meial Sites
  13. 14. Facebook
  14. 15. Twitter
  15. 16. LinkedIn
  16. 17. LinkedIn
  17. 18. LinkedIn
  18. 19. LinkedIn <ul><li>Provides an easy way to keep up-to-date contact information about volunteers. </li></ul><ul><li>Easy way to view your volunteers' credentials, skills and experience. </li></ul><ul><li>Easy way to for your volunteers to show their affiliation with your organization. </li></ul>
  19. 20. Organizations Using Social Media to Recruit, Recognize & Build Community Among Volunteers: Examples
  20. 21. Facebook Example
  21. 22. Facebook Example
  22. 23. Twitter Example
  23. 24. Twitter Example
  24. 25. LinkedIn Example
  25. 26. LinkedIn Example
  26. 27. LinkedIn Example
  27. 28. Blog Example
  28. 29. Blog Example
  29. 30. Poll: <ul><li>Which Social Media Tool That We've Discussed Excites You Most? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  30. 31. Getting Started <ul><li>Your Web site must be up-to-date re: how to volunteer, what volunteers do, etc. </li></ul><ul><li>Create a profile on Facebook (and/or Twitter, a blog platform, etc.) </li></ul><ul><ul><li>Partner with social media savvy volunteer </li></ul></ul><ul><ul><li>Work with Communications Manager re: using your organization's overall profile for such. </li></ul></ul><ul><li>Subscribe to / like other organization's social media activities and observe. </li></ul>
  31. 32. Plan <ul><li>Create a schedule for your volunteer-related posts, tied to upcoming dates & events. </li></ul><ul><li>Draft posts to use in the coming days and weeks so you always have something interesting to post. </li></ul><ul><li>Let volunteers, staff, donors, clients and others know about your social media activities via meetings, newsletters, your web site, etc. </li></ul>
  32. 33. Blog First Steps <ul><li>Your blog could be written by the volunteer manager, another staff member talking about volunteers, a volunteer talking about his or her service, or a client talking about volunteers </li></ul><ul><li>Post at least twice a month – once a week is even better. Write blogs in advance. </li></ul><ul><li>Keep it informal with lots of “I” statements. </li></ul><ul><li>Respond to comments and questions quickly. </li></ul><ul><li>You may not need a blog. </li></ul>
  33. 34. Who Owns What? <ul><li>Your LinkedIn profile is your own. Your Facebook profile may be your organization’s. Who owns your Twitter feed? Get this clear with your organization. </li></ul><ul><li>Volunteer’s Facebook, LinkedIn and Twitter feeds are their own. You cannot control their content beyond policies like confidentiality. </li></ul>
  34. 35. Social Media Practice/Policies <ul><li>What will be your guidelines for linking/liking others? </li></ul><ul><li>Will you say no to a volunteer who wants to be a “friend” and why? </li></ul><ul><li>What if a volunteer's profile contains provocative photos or provocative political statements? Remember: their profiles are their own </li></ul><ul><li>You may not want your volunteers posting to your Facebook wall. Should you have a policy? </li></ul><ul><li>It's always a work in progress! </li></ul>
  35. 36. Involve Volunteers <ul><li>Ask volunteers for their feedback on what you are doing and what you should be doing. </li></ul><ul><li>If you decide to create a policy, involve volunteers in creating that policy. </li></ul><ul><li>Make sure volunteers know the purpose of your social media activities focused on current and potential volunteers. </li></ul><ul><li>Volunteers do not have to be currently serving to stay involved via social media (that makes them online volunteers!) </li></ul>
  36. 37. Evaluate <ul><li>New volunteers? </li></ul><ul><li>More diverse volunteers? </li></ul><ul><li>Re-energized volunteers? </li></ul><ul><li>Volunteers sticking around longer? </li></ul><ul><li>Happier volunteers? </li></ul><ul><li>More awareness at your organization re: what volunteers do? </li></ul><ul><li>More feedback from volunteers? </li></ul><ul><li>Find out with surveys, by asking questions on volunteer applications, by asking questions at meetings, etc. And report on what's happening to your board! </li></ul>
  37. 38. Find Resources/Ongoing Learning <ul><li>TechSoup web site: </li></ul><ul><li>Erin's web site: </li></ul><ul><li>Jayne's web site: </li></ul><ul><li>Beth's Blog: </li></ul><ul><li>For policies: </li></ul><ul><li>Your favorites? Post to the TechSoup community! </li></ul>
  38. 39. Questions
  39. 40. Continue the Discussion <ul><li>Go to </li></ul><ul><li>Click on “Community” </li></ul><ul><li>Click on “Forums” </li></ul><ul><li>Click on “Volunteers and Technology” </li></ul><ul><li>Ask your questions / make your comments! </li></ul>
  40. 41. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information:
  41. 42. Thank you! Please complete the post event survey! Kami Griffiths,