Social media training workshop


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Social media training workshop

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Social media training workshop

  1. 1. Social media – what the tweet is it all about? social media networking RSS blogs video Podcasts bookmarks Instant message virtual worlds photos message boards wikis sharing engagement micro blogs collaboration communication
  2. 2. What is social media? <ul><li>The technical definition: web sites and online tools used to publish, share and spread ideas amongst groups of people. </li></ul><ul><li>The behavioural definition: social media the democratization of content, the shift from broadcast to conversation. </li></ul>
  3. 4. Social media means <ul><li>Better and faster access to information </li></ul><ul><li>More ways of communicating </li></ul><ul><li>Rapid communication </li></ul><ul><li>New ways of collaborating </li></ul><ul><li>Democratized media </li></ul><ul><li>The rise of the amateur </li></ul>
  4. 5. Traditional communications model = resident
  5. 6. Social communications model = resident = social media platform
  6. 7. The four Cs of success
  7. 8. <ul><li>Content is the campaign starting point: blog post, video, photo, podcast, resources such as a calendar of events. </li></ul><ul><li>Created by us, our users (known as user generated content or UGC) or syndicated from other third parties. </li></ul><ul><li>Sharing content leads to conversations : interaction on a site we’ve developed, comments on other blogs, Twitter replies, writing on a Facebook wall, or other means of online dialogue. </li></ul><ul><li>Conversations encourage others to connect with us, and join in the conversation . </li></ul><ul><li>Online conversations can also lead to collaboration : creation of new content , or be part of a wider project to consult on a particular service or initiative. </li></ul>
  8. 9. Getting the best out of the four Cs <ul><li>Be consistent . </li></ul><ul><li>Be engaging . </li></ul><ul><li>Be transparent . </li></ul><ul><li>Be prepared . </li></ul><ul><li>Be aware . </li></ul><ul><li>Be organised . </li></ul><ul><li>Be dedicated . </li></ul>
  9. 10. And the potential pitfalls? <ul><li>Think before you publish. </li></ul><ul><li>Beware the irony . </li></ul><ul><li>Make your commenting policy clear. </li></ul><ul><li>Beware of misunderstandings . </li></ul><ul><li>Beware of arguments . </li></ul><ul><li>If you publish , you can be re-published . </li></ul><ul><li>Remember the internet is permanent . </li></ul>
  10. 11. It’s all about engagement <ul><li>We want people to make a noise . </li></ul><ul><li>We want people to store and share things. </li></ul><ul><li>We want people to love our websites . </li></ul><ul><li>We want people to visit them more frequently . </li></ul><ul><li>We want people to contribute to them. </li></ul><ul><li>We want people to refer them to their friends . </li></ul><ul><li>We want people to tell us what they think of us. </li></ul><ul><li>We want people to feel connected to us and our services. </li></ul><ul><li>We want people to feel proud of being a Camden customer . </li></ul>
  11. 12. Accounting for success <ul><li>Social media sharing & participation . </li></ul><ul><li>Followers on Twitter, fans on Facebook, members of our groups or forums. </li></ul><ul><li>Comments on forums & blog posts - ours & third party. </li></ul><ul><li>Retweets on Twitter. </li></ul><ul><li>Views of our videos & photos. </li></ul><ul><li>UGC - forum topics, blog posts, reviews, video, audio, photos. </li></ul><ul><li>Time spent on key pages of our websites, & on the site in general. </li></ul><ul><li>Conversations about us online - negative, positive or neutral. </li></ul>
  12. 13. Working with young people or vulnerable adults <ul><li>We have a duty of care to remind them that: </li></ul><ul><li>Social networks are public spaces. </li></ul><ul><li>The internet is permanent . </li></ul><ul><li>Not to feel pressurized to become &quot;friends&quot; , to understand what that &quot;friendship&quot; means </li></ul><ul><li>Not everyone is necessarily who they say they are. </li></ul>
  13. 14. <ul><li>We have a duty of care to protect them from: </li></ul><ul><li>Cyberbullying & anti-social behaviour. </li></ul><ul><li>Potentially illegal behaviour & illegal content . </li></ul><ul><li>We must: </li></ul><ul><li>Be wary of intruding on their space. </li></ul><ul><li>Be conscious of our role as facilitators not dictators </li></ul><ul><li>Be CRB checked </li></ul>
  14. 15. A group manager <ul><li>Generates compelling editorial content </li></ul><ul><li>Encourages all community members to contribute </li></ul><ul><li>Responds to (or &quot; rewards &quot;) contributions </li></ul><ul><li>Moderates UGC in line with our social media policy & the site’s &quot;house rules&quot; </li></ul><ul><li>Monitors the growth of the group, analyzes/reviews effectiveness of new initiatives </li></ul><ul><li>Regularly feeds back insights gained from group monitoring into the relevant teams </li></ul>
  15. 17. Before you respond <ul><li>Be transparent – be honest about your connection to the story </li></ul><ul><li>Cite sources – be clear about your sources of information, include links to them </li></ul><ul><li>Don’t rush – take time to make your response a good one. </li></ul><ul><li>Get the tone right – make it appropriate to the story, the organisation and the medium. </li></ul><ul><li>Focus – on your most influential online activity. Is responding to this story/author a good use of time? </li></ul>
  16. 19. Useful resources <ul><li>Great blog on community management: </li></ul><ul><li>Social by Social’s useful jargon buster: </li></ul><ul><li>Guidance on cyberbullying : </li></ul><ul><li>LGiU on councils & social media : </li></ul>