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Social Media: The Power of Persuasion for Pro-Life Organizations

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Presentation given at SpeakOut Illinois 2014 that covered:

- Defining social media

- Goals for social media

- Pitfalls of social media

- Case studies in the pro-life community

Published in: Social Media
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Social Media: The Power of Persuasion for Pro-Life Organizations

  1. 1. January 31, 2015
  2. 2.  Define social media  Goals for social media  Pitfalls of social media  Case studies
  3. 3. “Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.”
  4. 4.  Facebook  Twitter  Google+  LinkedIn  Pinterest  YouTube See: http://whatis.techtarget.com/definition/social-media
  5. 5. Share of conversation Awareness with groups Sentiment over time or an event
  6. 6.  Who is my audience?  What would make my social media channels a “go to” location for that audience?  How will I know how effectively I’m connected to that audience? If you can’t answer these questions, you’ll be wasting your time.
  7. 7.  Position your pro-life organization’s mission through social media that promotes it as an expert in your area.  Engage with fans and followers who share your organization’s values.  Build a social media system your organization can manage effectively.  Determine how social media can generate prospects for doing something or donating.
  8. 8. 1.Show respect for the opinions of those who engage. 2.If a post misses the mark, admit it. 3.Give followers a reason to react to your post (share, sympathize, shout). 4.“Listen” more than you “post”. 5.Try to see things from critics’ point of view. 6.Stay on the high road with noble motives. 7.Shake things up with a challenge.
  9. 9. Adapted from Inc. Magazine article: “How to Avoid Social Media’s 4 Most Common Pitfalls”
  10. 10. #1: Social strategy does not support your pro- life organization’s mission and objectives #2: Not measuring #3: Using the wrong social media platforms #4: Expectations are unrealistic
  11. 11. This Viral Pro-Life Image Has Been Liked, Shared More Than a Million Times on Facebook by Steven Ertelt | Dublin, Ireland | LifeNews.com | January 14, 2015
  12. 12. Tom Ciesielka, TC Public Relations 312-422-1333, tc@tcpr.net Mary Hallan FioRito, J. D., Archdiocese of Chicago (312) 534-8211, mhfiorito@archchicago.org Dan Proft (312) 466-6488, dan@danproft.com

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