Presentation given at SpeakOut Illinois 2014 that covered: - Defining social media - Goals for social media - Pitfalls of social media - Case studies in the pro-life community

1. January 31, 2015

2.  Define social media
 Goals for social media
 Pitfalls of social media
 Case studies

3. “Social media is the collective of online
communications channels dedicated to
community-based input, interaction,
content-sharing and collaboration.”

4.  Facebook
 Twitter
 Google+
 LinkedIn
 Pinterest
 YouTube
See: http://whatis.techtarget.com/definition/social-media

5. Share of
conversation
Awareness
with
groups
Sentiment over
time or an event

8.  Who is my audience?
 What would make my social media channels a
“go to” location for that audience?
 How will I know how effectively I’m connected
to that audience?
If you can’t answer these questions, you’ll be
wasting your time.

9.  Position your pro-life organization’s mission
through social media that promotes it as an
expert in your area.
 Engage with fans and followers who share
your organization’s values.
 Build a social media system your organization
can manage effectively.
 Determine how social media can generate
prospects for doing something or donating.

10. 1.Show respect for the opinions of those who
engage.
2.If a post misses the mark, admit it.
3.Give followers a reason to react to your post
(share, sympathize, shout).
4.“Listen” more than you “post”.
5.Try to see things from critics’ point of view.
6.Stay on the high road with noble motives.
7.Shake things up with a challenge.

11. Adapted from Inc. Magazine article: “How to Avoid
Social Media’s 4 Most Common Pitfalls”

12. #1: Social strategy does not support your pro-
life organization’s mission and objectives
#2: Not measuring
#3: Using the wrong social media platforms
#4: Expectations are unrealistic

14. This Viral Pro-Life Image Has Been Liked, Shared
More Than a Million Times on Facebook
by Steven Ertelt | Dublin, Ireland | LifeNews.com | January 14, 2015

22. Tom Ciesielka, TC Public Relations
312-422-1333, tc@tcpr.net
Mary Hallan FioRito, J. D., Archdiocese of Chicago
(312) 534-8211, mhfiorito@archchicago.org
Dan Proft
(312) 466-6488, dan@danproft.com