View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
Operational guidelines need to be specific and include examples
Social Culture Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Value learning Social media policy is not just a piece of paperTransparency is not viewed as black and white
Does Your Organization Need a Social Media Policy? Does your organization already have a Social Media policy in place? What issues might you be interested in covering with a policy that are important to your organization?
Where Do We Begin? Asking questions: Internal How are staff currently using social media? What questions do staff have about how/when to use it? What are the most important issues to be covered by a policy? External What are our peers doing? What does a Social Media policy look like?
Start with a Philosophy The guiding principle that describes the organization’s overall approach to Social Media use Packard Social Media Philosophy: Staff are encouraged to be good ambassadors for the Foundation in their work online and offline. Staff may use social media to listen, learn and share information in an immediate and transparent manner in pursuit of impact; and to do so in line with our values, with good judgment and respect.
Identify Key Topics for our Organization Personal vs Work-related Identity Lobbying Non-partisan organization Networking
Personal or Work-Related Identity Personal Email Identifies Employer Packard’s Approach: Personal vs Work-related identities are not always clear from profiles or content. Be sure to claim your views as personal when appropriate.
Lobbying and Partisan Activities Packard’s Policy: “If you are blogging or posting to social media sites in your professional capacity, you may not engage in lobbying activities or political campaigns. You may exercise your right as an individual to participate in the political or legislative process, but the Foundation asks that you take utmost care to ensure that your position with the Foundation is not involved and not perceived to be involved in these activities.”
Networking, Friending and Connecting Packard’s Policy: “Keep in mind that online interactions should generally mirror in-person relationships.”