Deborah Gonzalez, Esq.Atlanta Bar Association: Solo Practioners Group                  May, 2012            deborah@law2sm...
This presentation is for educational purposesonly and does not constitute legal advice. Itis recommended that you seek leg...
www.law2sm.com                 3
4
   Why is it important to know this?   What is Social Media?   What Social Media do attorneys use?   Why do attorneys ...
There can be consequences…Individuals have lost jobs, been disbarred, been  disciplined, lost cases, lost clients, lost  m...
Attorney on Twitter “stuck in conference call with a bunch of idiots. Calgon take me away!”Law student tweet “just got a j...
Facebook Post “Care to take a “sick day” and  join me at the beach on Friday?”Another Facebook post: “What time did you ge...
   A communications channel?   A communications method?   A life-interpretation lens?   A paradigm shift?   Trouble?
   Facebook   Twitter   YouTube   LinkedIn   Avvo   Google +   Legally Specific Others – Martindale, Justia
http://www.facebook.com/Law2sm
   Goals:     Attract Clients - Marketing     Establish a reputation/Showcase Expertise     Drive traffic to website  ...
   Goals:     Locate information to support your practice     Competitive intelligence and customer feedback     Brand...
   Old School:     Buy attention (paid advertising)     Beg for attention (free PR)     Bug for attention (sales)   N...
   Regulating the use(s) of social media     Marketing/Information Sharing   Regulating the content of social media    ...
   Family Law   Criminal Law   Commercial Law   Real Estate Law   Trusts, Wills, and Estate Planning   Intellectual ...
   To be aware of:     Tools – which ones are your clients using; which     ones should you use; how do they work most  ...
   To be aware of:     Confidentiality – personal data; privilege;     attorney-client relationships;     Ethics – regu...
Blame Lawyers, not Twitter for EthicalImplications of Social Media WordPress Blog Post; May 29, 2011 “the true issue lie...
   Have a plan for using social media – it begins    with your goals. Do you even need to be there?   Budget/allocate re...
   Get in the habit of checking your social media    account(s) at a certain time every day or pick one day a    week. Be...
Social Media is…  PublicPermanentPowerful
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Deborah Gonzalez, Esq. deborah@law2sm.com      404-857-1331    www.law2sm.comTwitter: @law2smdeborah   Facebook: Law2sm
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
Straight Talk for Lawyers About Social Media
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Straight Talk for Lawyers About Social Media

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Atlanta Bar Association, Solo Practitioners Group monthly breakfast presentation, May, 2012

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  • 3rd largest country by population behind China & India (over 700 million)Users upload record-breaking 750,000 photos over New Year’s Weekend (2011)Facebook received $450 million in funding by Goldman SachsFounder Mark Zukkerman – focus of movie “The Social Network”Founded Feb 2004
  • Twitter users post 100 million tweets per day (Nov. 2011)Over 175 million people have a micro presence on Tiwtter (Nov, 2010) – expected to be over 200 million by end of 2011Founders – Jack Dorsey and Evan Williams; July 2006The secret is it’s not about the tweet, but what happens to the tweet (get it retweeted)If Facebook is your online rsidence, Twitter is your window of relevance – social prevalence – social media egosystem –it’s about “me”Average twitter user: more likely female than male; single with no kids at home; have average income; some college experience; owns primary place of residence; lives in a surburban location; and 60.6% follow a causeHow many followers do you have? Who are your followers? Who do they follow and who follows them?Get listed!
  • Setup in December 2008 by Justia and the Legal Information institute at Cornell Law SchoolAccording to the National Law Journal, 78 percent of the nation’s top 100 law firms have at least one firm account, but few are active users. “Most do almost no tweeting at all,” the article says, “while 19 firms had a relatively high level of activity on Twitter.” Eight firms protect their tweets, so that they can be seen only be those cleared to do so. (ABA Journal)
  • Founders – Chad Hurley & Steve Chen2005, in 2006 sold to Google for $1.65 billionIn Jan 2011 – YouTube Mobile views jump to 200 million a dayOver 48 million “users”May 2010 – YouTube exceed 2 billion views a day24 hours of video are uploaded every minute
  • Dan Nye, Founder and chief executiveLaunched in 2003In June, 2010 – surpassed 70 million users (profiles); almost 2 million lawyersIn July 2010 – partnered with JDSupra for Legal ContentIt’s about the GroupsYour connections and your connections’ connections.Roughly about 741,136 lawyers or attorneys on LinkedIn (based on search 8/9/2011)A new member joins LinkedIn every second.
  • Can you be liable for what you say in a group?
  • Founder and CEO – Mark Britton, 2007; "Avvo" is short for "avvocato," the Italian word for lawyer. Over 1 million users a month – inquires and attorneys; over 1.2 million lawyers/1.3 million doctors (started Nov 2010)Rankings and Q&A 85% of US lawyers are represented on AvvoLegal Guides
  • Google + Launched – June 28, 2011G+ is more “business” than Facebook, more “personal” than LinkedIn and more “substance” than Twitter. (Steve Matthews – 8/1/2011 – Attorney at Work Blog http://www.attorneyatwork.com/articles/lawyers-dont-be-late-to-the-google-party/)25 million users as of 7/24/2011 http://news.cnet.com/8301-1023_3-20087374-93/google-speeds-to-25-million-users-in-first-month/Growing about 1 million users a dayoutshined Facebook, which took three years to grab 25 million people, and Twitter, which took a little more than 30 months to reach that level, ComScore said.US, India, Canada, UK, Germany
  • Social media is about “conversation” “connection”What is your firm’s social fingerprint? What is our online persona.Firm vs. individual attorneysSocial media for feedback (we need to ask the questions and listen to the answers)You are what you tweetWhat happens in Vegas, ends up on facebook
  • Social media is about “conversation” “connection”What is your firm’s social fingerprint? What is our online persona.Firm vs. individual attorneysSocial media for feedback (we need to ask the questions and listen to the answers)You are what you tweetWhat happens in Vegas, ends up on facebook
  • Social media is about “conversation” “connection”What is TW&A’s social fingerprint? What is our online persona.TW&A vs. individual attorneysSocial media for feedback (we need to ask the questions and listen to the answers)You are what you tweetWhat happens in Vegas, ends up on facebook
  • Nov. 17, 2010, National Labor Relations Board recently ruled that employee’s internet discussions (Facebook, etc.) were “protected concerted activity” for which they could not be dsiciplined or fired, akin to a gathering of employees at the company water cooler to discuss working conditions. Hearing Jan. 25, 2011 – waiting final decision
  • Straight Talk for Lawyers About Social Media

    1. 1. Deborah Gonzalez, Esq.Atlanta Bar Association: Solo Practioners Group May, 2012 deborah@law2sm.com
    2. 2. This presentation is for educational purposesonly and does not constitute legal advice. Itis recommended that you seek legal counselfor specific matters. 2
    3. 3. www.law2sm.com 3
    4. 4. 4
    5. 5.  Why is it important to know this? What is Social Media? What Social Media do attorneys use? Why do attorneys use Social Media? Social Media in Legal Practice Social Media: Resources/Time Q&A
    6. 6. There can be consequences…Individuals have lost jobs, been disbarred, been disciplined, lost cases, lost clients, lost money, lost their reputation, lost their good standing in their communities, etc., etc., etc.For example…
    7. 7. Attorney on Twitter “stuck in conference call with a bunch of idiots. Calgon take me away!”Law student tweet “just got a job offer! Selling my soul to the devil for financial stability!”
    8. 8. Facebook Post “Care to take a “sick day” and join me at the beach on Friday?”Another Facebook post: “What time did you get home last night? Can’t believe we drank all those tequila shots!”
    9. 9.  A communications channel? A communications method? A life-interpretation lens? A paradigm shift? Trouble?
    10. 10.  Facebook Twitter YouTube LinkedIn Avvo Google + Legally Specific Others – Martindale, Justia
    11. 11. http://www.facebook.com/Law2sm
    12. 12.  Goals:  Attract Clients - Marketing  Establish a reputation/Showcase Expertise  Drive traffic to website  Get more media attention/speaking engagements  Network & Build/maintain relationships
    13. 13.  Goals:  Locate information to support your practice  Competitive intelligence and customer feedback  Branding  Communication/Information distribution/sharing amongst attorneys in law firms  Find a new position
    14. 14.  Old School:  Buy attention (paid advertising)  Beg for attention (free PR)  Bug for attention (sales) New School – Social Media  Currency (what is important at this moment)  Authenticity (credibility)  Relevance (to who is reading)
    15. 15.  Regulating the use(s) of social media  Marketing/Information Sharing Regulating the content of social media  Intellectual Property – ownership/infringement/offense Regulating the access of social media  What can you regulate in company policy?
    16. 16.  Family Law Criminal Law Commercial Law Real Estate Law Trusts, Wills, and Estate Planning Intellectual Property Employment Products Liability Personal Injury Cases
    17. 17.  To be aware of:  Tools – which ones are your clients using; which ones should you use; how do they work most effectively?  Privacy – A persons right to control access to his or her personal information. http://www.duhaime.org/LegalDictionary/P/Priva cy.aspx
    18. 18.  To be aware of:  Confidentiality – personal data; privilege; attorney-client relationships;  Ethics – regulation of conduct; ABA Model Rules; GA Rules of Professional Conduct
    19. 19. Blame Lawyers, not Twitter for EthicalImplications of Social Media WordPress Blog Post; May 29, 2011 “the true issue lies with lawyers exhibiting poor judgment when it comes to ethical behavior online not social media creating new ethical problems” ▪ http://trickumlegis.wordpress.com/2011/05/29/blame-lawyers-not- twitter-for-ethical-implications-of-social-media/
    20. 20.  Have a plan for using social media – it begins with your goals. Do you even need to be there? Budget/allocate resources for it – get professional help when you need it. Learn about it – CLE and other educational programs/books should be part of the budget. Pick one and start there – LinkedIn is a good first choice for attorneys. Profiles are important and so is your photo!
    21. 21.  Get in the habit of checking your social media account(s) at a certain time every day or pick one day a week. Be on a consistent schedule that will not overburden you. Create a Google Alert for your name and your firm name. Put a time limit on your social media activity. Practicing law and servicing your clients is priority. Keep alert for updates on social media and the legal practice. Enjoy the process.
    22. 22. Social Media is… PublicPermanentPowerful
    23. 23. ???
    24. 24. Deborah Gonzalez, Esq. deborah@law2sm.com 404-857-1331 www.law2sm.comTwitter: @law2smdeborah Facebook: Law2sm

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