Organization / Workplace

Location

Occupation

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Advertising / Marketing / PR

About

Lucy is a Senior Lecture in the Faculty of Business and Law at Leeds Met with over fifteen years experience in public relations and marketing. Currently course leader on the undergraduate PR programmes at Leeds Met University Lucy works with practitioners to ensure best practice of PR in the UK and is designing and delivering legacy development courses in the Middle East. Lucy is studying for a Doctorate specialising in strategic value creation through networking. Lucy is co-author of 'Developing your PR Skills', published in the Sunday Times Creating Success series, Kogan Page, 2010; designed to be a useful guide for SMEs to engage in various PR practices that will benefit their busin...