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Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Consulting


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An engagement framework ensures you’re spending the right amount of time on the right people. Building it usually involves lots of strategy work to define your Theory of Change, audiences, and levels, plus finding the best technology track it all. Haven't yet embarked on this epic journey to being more effective organizers and fundraisers? You'd be amazed what you've already accomplished without ever having uttered the words "engagement pyramid". Let's uncover the maps you already have, clear away the mists of technical uncertainty, and help you lead the way to your hidden engagement pyramid.


Barbara has spent 20 years on the digital side of a nonprofit—CRM wrangling; digital organizing, fundraising, and communications; and IT and user support (and often all of those jobs at once). Her favorite campaign win was turning out hundreds of happy commenters to dull wildlife commission meetings for months. At Percolator, she empowers clients to sync their technology to their mission and is practically giddy about engagement. She believes profoundly in goals over gadgets, loves smashing bugs of the technical persuasion, and will talk to you about bats and/or chickens for far too long if you let her.

Published in: Government & Nonprofit
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Discover Your Hidden Engagement Pyramid – Barbara Christensen, Percolator Consulting

  1. 1. Discovering your hidden engagement framework
  2. 2. Hello!I am Barbara Christensen I’m an engagement technology geek at Percolator Consulting.
  3. 3. Defining engagement Finding a framework Your mission: Engage
  4. 4. 1. Engagement
  5. 5. Engagement Process of building and managing relationships with the people who help you achieve your mission 📸: Techbridge
  6. 6. An effective engagement org ▣ Combines data, tech, and organizing ▣ Knows the most valuable relationships ▣ Offers value to supporters ▣ Treats people as more than lists ▣ Has org-wide shared understanding
  7. 7. Metrics that matter Are we spending the right amount of time on the right people?
  8. 8. 2. The framework
  9. 9. # of people attention time $$ impact value
  10. 10. digital broadcast straightforward transactional personal interactive complex collaborative
  11. 11. 3. Engage!
  12. 12. Strategy process Audiences Theory of Change Pyramid The map: Getting to mission accomplished The people: Roles for them, Value to them The framework: How they engage How they move up
  13. 13. 📸 FoodCorps📸 WA Trails Association 📸 Young Farmers
  14. 14. Starting your strategy ▣ Document what you do now ▣ Identify your silos ▣ Define what’s working & not Current, accurate, accessible data 📸 America SCORES, Bay Area
  15. 15. Setup your first experiment ▣ Send a legacy program invite ▣ Pull high level volunteers for feedback ▣ Invite regular digital advocates to a free event 📸 Sacred Heart Community Svcs
  16. 16. Logic is the beginning of wisdom, not the end. Data –Mister Spock