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E-Mediat: Workshop 2


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E-Mediat: Workshop 2

  1. Workshop 2: Listening and Web Presence<br />Day 1: Listening Tools and Privacy Best PracticesDay 2: Strategic Internet Presence: Web Sites and Blogs<br />This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)<br />
  2. Program Overview<br />
  3. Day One: Agenda<br />OUTCOMES<br />AGENDA<br />Leave the room ready to use listening tools and adjust the privacy settings so you can do so safely.<br />Introduction, Overview, and Icebreaker<br />Listening : Why and What<br />Basic Listening<br />More Listening Tools<br />Listening: The Work Flow<br />Introduction To Privacy and Security <br />Reflection<br />FRAMING<br /><ul><li>Small steps work best
  4. Don’t have to implement all social tools to be successful
  5. Wide range of skills and knowledge in the room
  6. Everyone will participate</li></li></ul><li>Day One: Learning Objectives<br /><ul><li>To understand and think through how information collected through listening can inform social media strategy decisions and be actionable
  7. To introduce a simple method for using free or low cost listening tools
  8. To provide an overview of online privacy and security issues and to understand how to use Facebook privacy settings</li></li></ul><li>Day 1: Trainer Introductions<br />Day One: Trainer Introductions<br />Insert your photos and names here<br />
  9. Title<br />Text<br />
  10. Icebreaker<br />Share Pairs: For Each Question, Find A Different Person in the Room <br />What is one thing you already know or want to learn about listening and social media?<br />What is one thing you already know or want to learn about privacy and security on social networks?<br />
  11. Step 1: Why Listen? Link Listening to Strategy Decision-Making or Learning<br />Listening on social media channels means you'll be looking at a lot of data and unstructured information. If you don't have a clear goal and identify who want to listen to, you can get quickly overwhelmed. <br />
  12. Listening Goals: Examples<br />To know what's happening online, to have a starting point for an issue or a campaign<br />To get to know your audience, supporter, networks<br />To start realize/observe patterns and have baseline so that you can optimize your online work<br />To know general trends about civil society<br />To know what the government is doing online<br />
  13. Exercise: Review Your Strategy/Identify Goals<br />Share Pair: Find a partner. Using your social media strategy template, discuss what your goals and audience are for listening. Share your goals. <br />
  14. Keywords: Brainstorm A List<br />The basic keywords you'll want to monitor are:Other nonprofit names in your spaceProgram, services, and event namesCEO or well-known personalities associated with your organizationOther nonprofits with similar program namesYour brand or taglineURLs for your blog, web site, online communityIndustry terms or other phrases that illustrate need<br />
  15. Examples<br />These examples should be localized …. <br />
  16. Keywords<br />E-Mediat Tunisia<br />Emediat Tunisia<br />NGO<br />NGO and Social Media<br />Civil Society and NGO<br />ChemaGargouri<br />
  17. California Shakespeare Theater<br />California Shakespeare Theatre<br />California Shakespeare Festival<br />Cal Shakes<br />Jonathan Moscone (name of director)<br />Susie Falk (name of artist)<br />As the season approaches -- the names of that season's directors and productions.<br />Misspellings <br />
  18. Share Pair: Identify Your Words<br />Share Pair: Find a different partner. Brainstorm a list of keywords. Make notes on the social media strategy template. Write down your keywords on sticky notes and place on the wall.<br />
  19. Group Discussion and Share<br />What are your listening goals?<br />What are your keywords?<br />
  20. Basic Listening: Google Alerts<br />The easiest way to do listening is to use Google Alerts and with keyword searches. It monitors the web for anything that has been published with your keywords.<br />Google Alerts can be delivered to your email box, but you are going to learn how to read them in iGoogle. <br />Let’s do a demo<br />
  21. Basic Listening: Google Alerts<br /><br />
  22. Basic Listening: Type in Your Keywords <br />Type in Keywords<br />
  23. Basic Listening: Preview Results<br />Preview results and review<br />
  24. Basic Listening: Select Type and Volume<br />
  25. Basic Listening: Select Feed<br />
  26. Basic Listening: Click on the Orange RSS Symbol<br />
  27. Basic Listening: Cut and Paste URL into Word<br />
  28. Basic Listening: Google Alerts<br />Exercise: Create Google Alerts based on your goals and keywords. Cut and paste the feed URL into a word document for later. Here are some examples.<br />Debrief: What Google Alerts did you set up and why?<br />
  29. A Few More Listening Tools<br />
  30. Remember<br />Where and how you search on SocialMention depends on your goals!<br />Don’t create too many searches at first, you will adjust as you go<br />
  31. Exercise <br />Practice your keyword searches with Google Alerts, Social Mention, Twitter, and/or Ice Rocket. Remember to cut and paste URLs of searches that you want to use into a word document. <br />
  32. Demo: Setting Up Your Dashboard<br />iGoogle is a dashboard that lets you read new content on the web using RSS. RSS allows information published on the social web to be read or published in another place – like your iGoogle dashboard. The benefit is that it doesn't add extra emails and gives you a specific place to do your social media listening. Also, you don’t have to constantly check for new content. There are many other RSS readers available, most are free, but we’re going to use iGoogle because it is easy and simple.<br />
  33. Repeat for all your searches<br />
  34. Full Screen View<br />
  35. As you add more keyword search feeds, you may want to edit the layout of your iGoogle dashboard to include more columns or more tabs<br />
  36. Lunch <br />Flickr photo by Littlelakes<br />
  37. Hands-On Time: Setting Up Your iGoogle Dashboard<br />Photo Source: E-Mediat Yemen<br />
  38. Listening Work Flow: Who?<br />Set Up<br />Team or Solo<br />1-2 Hours Per Week<br />
  39. Doing the Work: Reading Tips<br />Set up aside a small block of time to read your feeds everyday<br />Clean house often, RSS subscriptions and searches tend to pile up<br />Don't feel like you have to read every that comes through in detail<br />Keep your feeds organized on iGoogle<br />Start with a small, select number of feeds<br />Review feeds as part of your routine<br />Open interesting links in new tabs<br />Read and follow interesting links in comments<br />Subscribe to new feeds<br />Revise keywords as you go<br />Identify mission critical keywords<br />
  40. Doing the Work: Analyzing Tips<br />Look for patterns and trends over time. This requires stepping back.<br />Once a week, create a one-page report that includes a summary of mentions. You can include the title, url, and a sentence describing the article. <br />Share report with others in your organization. <br />Use the “email” option to share mentions with other people in your organization <br />
  41. Doing the Work: Responding Tips<br />What if no one is talking about your organization? That means it is time to start engaging. <br />Once you have a policy around who will respond, you will get down to commenting and engaging in conversation on blogs or Twitter <br />Add value to the conversation<br />Don’t be afraid to disagree<br />Keep to the point of the topic<br />Point to relevant sources if you have more information<br />Watch the conversation develop<br />
  42. Share Pair: Doing the Work<br />Share Pair: Find a partner. Discuss how you will do the work. <br />Group Report: How will your organization do the listening work? <br />
  43. Privacy and Security: How To Use Social Media Safely<br />Flickr Photo by photolab<br />
  44. Security: Use Strong Passwords <br />Think of a phrase, rather than a single word.<br />Make your passphrases twelve or more characters long; this makes it harder to crack.<br />Use a combination of symbols, numbers, uppercase and lowercase letters. <br />Don’t use the same password for every account<br />Change your passwords every 3 months or more often if you use internet cafe systems or computers other than your own.<br />If you have problems remembering passwords, use a secure encrypted program like KeePass to keep track of them.<br />Some accounts are compromised via lost password recovery systems. Be sure your security questions and answers for your accounts are not simple and easy to guess.<br />
  45. Security: Tool To Test Password Strength<br />
  46. Security: Tool To Store Passwords<br />
  47. Security Basics: Know The Difference Between HTTP and HTTPS<br />What It Means:<br />The extra S on the end signifies that your computer has opened a secure connection to the website. You may also notice a 'lock' symbol, either in the address bar or in the status bar at the bottom of your browser window. These are clues to let you know that anyone who might be monitoring your Internet connection will no longer be able to eavesdrop on your communication with that particular website.<br />Technical Information:<br />As opposed to HTTPURLs that begin with "http://" and use port 80 by default, HTTPS URLs begin with "https://" and use port 443 by default.<br />
  48. Security Basics: Use A Secure Web Browser and Add-Ons<br /><br />
  49. Security: Firefox Browser Add-On for HTTPS<br /><br />
  50. HTTPS Everywhere: Limitations<br />HTTPS Everywhere depends entirely on the security features of the individual web sites that you use; it activates those security features, but it can't create them if they don't already exist. If you use a site not supported by HTTPS Everywhere or a site that provides some information in an insecure way, HTTPS Everywhere can't provide additional protection for your use of that site. <br />
  51. Use “End-to-End Encryption” on Free Email Services <br />In Hotmail, click Options, and then click More options.<br />Under Managing your account, click Account details.<br />You may be asked to provide your password.<br />Under Other options, click Connect with HTTPS. <br />Click Use HTTPS automatically, and then click Save.<br />X XX<br />
  52. Security Checklist for Gmail: <br /><br />
  53. Use Secure IM Software<br />
  54. Use VoIP Software<br />
  55. Understand Internet Filters Work<br />Source:<br />
  56. Circumvention <br />Regardless of what filtering methods are present, it is nearly always possible to evade them by relying on intermediary computers, outside your country, to reach blocked services for you. This process is often called circumvention, and the intermediary computers are called proxies. <br />
  57. Anonymity Networks and Basic Proxy Server<br />Anonymity networks typically 'bounce' your Internet traffic around between various secure proxiesin order to disguise where you are coming from and what you are trying to access. This can significantly reduce the speed at which you are able to load websites and other Internet services. In the case of Tor , however, it also provides a reliable, secure and public means of circumvention that saves you from having to worry about whether or not you trust the individuals who operate your proxies and the websites you visit. As always, you must ensure that you have an encrypted connection, HTTPS, to a secure website before exchanging sensitive information, such as passwords and emails, through a browser.<br />
  58. TOR: What<br />Tor is software, people, and protocol to help people protect their privacy online. <br /><br />
  59. TOR: Who – Citizens – Journalists - Activists<br />Protect from unscrupulous marketers and identity thieves and irresponsible corporations. <br />Access Internet information that is behind a national firewall.<br />Protect children (IP addresses tracked to location)<br />Anonymity gives a voice to the voiceless.<br />
  60. TOR: How To Install and Use<br />
  61. Privacy on Social Networks<br />Ask these questions:<br /><ul><li>Who can access the information I am putting online?
  62. Who controls and owns the information I put into a social networking site?
  63. What information about me are my contacts passing on to other people?
  64. Will my contacts mind if I share information about them with other people?
  65. Do I trust everyone with whom I’m connected?</li></li></ul><li> Social Network Privacy and Security Tips<br />Don’t rely on social platforms as the single host for your information, it is very easy for governments to block access without warning<br />Be careful about sharing too much information in your status updates – even if you “trust” your friends<br />Avoid stating your location or where you will be. <br />Only accept friend requests/add friends that you know<br />Be careful about automating cross-posting from one service to another, you may be unintentionally sharing sensitive information<br />Do not share sensitive information on social network sites in private groups or private messaging<br />
  66. Privacy on Facebook<br />
  67. Privacy Settings Tips on Facebook<br />Have everything set as “Friends Only” (meaning only friends have access to your page.<br />Turn off Public Search<br />Set it so only friends  of friends can find you<br />Set it so only friends can see your friend list, education, location, likes<br />Let only friends see your photo’s tagged photo’s     OR<br />Only allow “me” to see tagged photos of yourself<br />Check your PRIVACY SETTING at least ONCE A MONTH for Facebook changes <br />Keep your Facebook account securitized and professional at all times!  <br />
  68. Change the Default Privacy Settings on Facebook<br />1<br />2<br />This is the default privacy settings which makes a lot of your content available publically. Is that what you want? Change to Friends Only<br />
  69. “Friends Only” Settings for Connections<br />
  70. Profile Preview<br />
  71. “Friends Only” Settings for Connections<br />
  72. Friends Only Privacy Settings<br />
  73. Friends Only Privacy Settings<br />
  74. Remove from Public Search and Turn Off Instant Personalization<br />
  75. Remove from Public Search and Turn Off Instant Personalization<br />
  76. Hands-On Time: Explore Your Facebook Privacy Settings<br />Debrief: What Facebook privacy settings did you change and why?<br />
  77. Reflection & Closing<br /> Share Pairs<br /> Circle Closing<br />
  78. Workshop 2: Web Presence<br />Day 2: Strategic Internet Presence: Web Sites and Blogs<br />This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)<br />
  79. Program Overview<br />
  80. Day Two: Agenda<br />OUTCOMES<br />AGENDA<br />Leave the room ready to blog and/or make improvements to your web site<br />Introduction, Overview, and Icebreaker<br />Strategic Online Presence<br />Blogging: Why, What, How<br />Reflection<br />FRAMING<br /><ul><li>Small steps work best
  81. Don’t have to implement all social tools to be successful
  82. Wide range of skills and knowledge in the room
  83. Everyone will participate</li></li></ul><li>Day Two: Learning Objectives<br /><ul><li>To understand the basics of establishing a web presence or home base that links to strategy goals and audience
  84. To understand how to write effective blog posts and build community
  85. To set up a simple organizational blog on the blogger platform</li></li></ul><li>Day 1: Trainer Introductions<br />Day Two: Trainer Introductions<br />Insert your photos and names here<br />
  86. Write on a sticky note and place on the wall when done:<br />What was your takeaway from yesterday? <br />Overnight Reflections<br />
  87. Icebreaker: Share Pair<br />What is one thing you already know or want to learn about establishing an effective web presence?<br />What is one thing you already know or want to learn about blogging?<br />
  88. Home and Outposts<br />
  89. Home Base: Blogs and Web Sites <br />We are moving towards having the organization's web presence be less static information and more interactive or social. Not every NGO needs a separate web site and a blog, some organizations consolidate. The blog is part of the web site. Free blogging platforms like blogger give you an easy way to update your content and if you already have a web site, you can easily add it as an interactive part of your web site. You need to think about how to link or integrate your social media outposts.<br />
  90. Web Site or Blog or Both? <br />Benefits of a blog <br /><ul><li> Easy integration with social outposts
  91. Improves with your search engine results
  92. Easy way to keep content updated and fresh
  93. Gives your NGOs brand visibility</li></li></ul><li>Web Site or Blog or Both? <br />Consider a blog if ….<br /><ul><li> You don’t have a web site or presence
  94. Your current web site is a few static pages
  95. Your web site is not being updated</li></li></ul><li>Examples: NTEN<br /><br />
  96. Examples: NTEN Outpost<br /><br />
  97. Examples: NTEN Blog<br /><br />
  98. Examples: NTEN – Outpost<br /><br />
  99. Examples: E-Mediat Home Base <br />
  100. Examples: E-Mediat Home Base <br />
  101. Examples: E-Mediat Jordan <br />
  102. Examples: E-Mediat Jordan Outposts<br />
  103. Examples: Nasawiya<br />
  104. Examples: Nasawiya<br />
  105. Examples: Insert Example from your Country<br />Insert a screen capture from an NGO in your country that has a web site/blog and social outposts<br />
  106. What makes an effective NGO home base?<br />Consistent organizational branding<br />Intuitive/ logical navigation and structure<br />Short content that is fresh and updated regularly<br />Good visual designLinks and integrates social outposts<br />
  107. An Effective Home Base for an NGO<br />
  108. Indianapolis Museum of Art<br />
  109. Examples: Insert Examples from your Country<br />Insert a screen capture from an NGO in your country that has an effective home base.<br />
  110. Home Base: Improving Your Home Base<br />Small Group Exercise: Participants will work in groups to evaluate their home base using the home base worksheet.<br />Group Debrief: <br />What ideas did you get on how to improve your home base?What works well?<br />How might your organization integrate a blog?<br />
  111. Blogging Overview<br />Types of blogs<br />Editorial Focus<br />Listening As Research for Blogging Stories<br />Types of Blog Content: Form and Style<br />Who will do the work?<br />Measuring Success<br />
  112. Types of Blogs: Organizational Blog<br />
  113. Types of Blogs: Organizational Blog<br />
  114. Types of Blogs: Organizational Blog<br />
  115. Types of Blogs: Voice of Organizational Leader<br />
  116. Types of Blogs: Newsletter<br />
  117. Blogging: What is your editorial focus?<br /><ul><li> What are you going to write about?
  118. How will it support your social media strategy objective?
  119. How can you balance writing about your organization vs larger issues or topics?
  120. What will be useful to your audience?
  121. How often will you publish blog posts?
  122. Answer all these questions in a brief, written editorial mission statement</li></li></ul><li>Blogging: Sample Editorial Mission Statement <br />Our NGO blog will publish stories about our organization’s program and related topics in our country. Our social media strategy objective to raise awareness of our organization’s work and to be regarded by others as a leader on this topic. <br />Our NGO blog will have 50% of our posts about our programs and 50% about the topic in general. The latter will include how to posts, tips, case studies, and summarize important research. <br />Our NGO will publish three blog posts per week that will be written by people on staff and occasional guest bloggers.<br />
  123. What’s your editorial focus?<br />Share Pair: Work with a partner and discuss the questions about editorial mission. Write a brief editorial mission statement. <br />
  124. Blogging: Listening and Engaging<br /><ul><li> Who are the important NGOs , bloggers, news outlets, and thought leaders covering your topic?
  125. Are there keywords and phrases that you want to track on your listening dashboard to help guide your blogging content?
  126. Comment on blogs and link to them in your posts</li></li></ul><li>Blogging: Types of Blog Posts<br /><ul><li>Instructional
  127. Informational
  128. Research
  129. Interviews
  130. Case Study
  131. Lists
  132. Tips
  133. Guest Posts</li></li></ul><li>Blog Post Examples: Informational<br />
  134. Blog Post Examples: Instructional<br />
  135. Blog Post Examples: Research Summary<br />
  136. Blog Post Example: Interviews<br />
  137. Blog Post Example: Case Study<br />
  138. Blog Post Example: Tips<br />
  139. Blog Post Example: Lists<br />
  140. Blog Post Example: Guest Post<br />
  141. Blogging: Style Guidelines<br /><ul><li> 250-750 words, sometimes longer
  142. Use creative commons images or your own photos to give interest
  143. Descriptive title, questions help encourage interaction
  144. First paragraph to state what you’re writing about
  145. “Chunk” your text, use headlines
  146. Make it scannable</li></li></ul><li>Blogging: Use Images – Why?<br />A picture is worth a 1,000 word-post. Blogs with pictures tell a far more interesting story than those without.<br />There are millions of posts being written, those with photos grab attention<br />Photos make your posts more engaging and appeal your reader's emotional senses<br />Help improve reader comprehension<br />Photos add a personal touch to your blogging which invites more conversation<br />For those reading via a RSS readers, this encourages them to "pop" out of their reader because RSS readers are text-based designs. Scanning the images slows people down.<br />Helps with search engine optimization<br />Images are good at the start of your post to draw people into reading it<br />It is also great to use images throughout your post for visual examples of what you're writing about<br />Images may help you make your points in a stronger way<br />
  147. Blogging: Ways to Use Images<br />Logos organizations you're writing about<br />Screen captures if you are talking about a web-based service or something technically related<br />Photos of yourself, the writer or person you are interviewing<br />Images that prove a point<br />Images that show examples throughout the post<br />Images as Visuals For Title<br />Images to inspire<br />
  148. Blogging: Where to Get Images<br />Where to Get PhotosYou can take your own with a digital camera, don't need anything fancy<br />Screen capture software like "SnagIt"<br />Social photo sharing sites like Flickr, but use Creative Commons licensed photos<br />
  149. Blogging: The Work Flow<br />
  150. Blogging: Measuring Success<br />
  151. Hands-On Time<br />Set up your organization’s blog in Blogger<br />Practice writing different types of posts<br />Practice adding images<br />
  152. Reflection & Closing<br /> Share Pairs<br /> Circle Closing<br />
  153. Rules For Using This Content<br />Creative Commons Attribution License<br />You are free to use this work as long you attribute <br />The E-Mediat Project. <br />