Marketing Innovation Nike Plus
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The document discusses Nike's digital marketing strategy around Nike+, a platform allowing users to sync their workout data from Nike shoes to iTunes. It highlights how Nike used permission marketing to build an engaged community of runners and promote the Nike brand. It also summarizes the launch and success of Nike+, noting it drove a 10% increase in Nike sales and had over 3 million users logging more than 3 million miles within 6 months of launch.
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The document discusses innovative marketing strategies used by a company to disrupt the market and gain a large market share and profit share. The strategies include changing industry conventions, borrowing ideas from multiple competitors, targeting niche audiences, using price strategically, leveraging human irrationality, being a thought leader, and using consistent messaging across digital media and with influencers to drive conversations around their brand.
Innovation in marketing
The document discusses an "owned first" marketing strategy where companies focus first on developing their owned media such as websites and social media profiles to build trust and influence consumer journeys. It advocates that owned media investments add significant value to companies' bottom lines and that paid media should work outward from the owned content based on relevancy. The document also covers developing a balanced owned first strategy and next steps for content, websites, data, and measurement.
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
INNOVATIONS IN MARKETING
The document discusses principles of marketing and innovation. It defines innovation as exploiting new ideas to create new products, processes or services. Key aspects of innovation discussed include creating an innovative culture within an organization, having the proper organizational structure for innovation management, and the role of marketers in driving innovation. The innovation process involves collaborating, strategizing, selecting, evaluating ideas. Managing the innovation process requires making innovations available to customers, collecting feedback, addressing deficiencies, and documenting the process. Open innovation is also discussed as engaging external partners and customers in the innovation process.
Nike plus digital strategy
The Nike Plus digital strategy aims to increase brand awareness, create a digital identity, and engage their audience of active people of all ages and athletes through social media platforms like Facebook, Twitter, and Instagram. Success will be measured using analytics tools, social media presence, and brand reputation. The monthly budget allocates funds across SEO, paid search, social media, mobile, content creation, and email marketing, totaling $3,200.
Nike Free-Presentation to the Board
The document provides an overview of Nike's marketing plan to introduce their new NikeFree Run 2+ shoe. It discusses Nike's mission, markets, customers, product revenues, competition, branding, growth rates and financial analysis. The goal is to strengthen muscles and reduce injuries while providing a barefoot running experience through customizable shoes.
Innovation in marketing.ppt
The document discusses innovation in marketing. It defines marketing, innovation, and marketing innovation. Marketing innovation involves significant changes to product design, packaging, placement, promotion, or pricing. The document then discusses why marketing innovation is needed and provides examples of innovation in marketing channels, pricing, promotion, and products. It emphasizes that innovation enhances value by improving quality, features, reliability, and lowering price.
Marketing Innovation
Marketing Innovation - small budgets, BIG IMPACT.
Speech by Monty C. M. Metzger. http://blog.monty.de
Contact me at monty (at) aheadoftime (dot) de
NIKE - Segmentation & Targeting
This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia. Demographically, it segments customers by gender and age. Psychographically, it focuses on sports-centric and inspiring values aligned with its mission statement. Behaviorally, it analyzes purchase occasions. The document also lists Nike's subsidiaries like Cole Haan, Hurley, Umbro, and Converse that allow it to target various lifestyle and athletic segments selectively while specializing within each brand.
Nike Ppt[1]
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
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nike FY2007Q1sep21
- Nike reported 9% revenue growth in Q1 FY07 to over $4 billion, with all product categories and regions growing. Apparel revenues grew 12%.
- Futures orders for Q2 FY07 grew 6% over the prior year. Earnings per share declined due to lower gross margins, timing of marketing spending, and a new charge for stock options.
- By region, Europe grew 4% in revenues despite challenges in the UK and France. Asia Pacific grew 13% led by over 30% growth in China. The Americas grew 13% with strong growth in many countries offset by softer results in Brazil.
nike FY2007Q1sep21
- Nike reported 9% revenue growth in Q1 FY07 to over $4 billion, with all product categories and regions growing. However, earnings per share declined due to lower gross margins, timing of marketing spending, and a new charge for stock options.
- Revenues grew across all regions, led by 13% growth in Asia Pacific and the Americas. Futures orders were up 6% overall and 5.5% excluding currency.
- Gross margins declined due to higher costs and discounts, while SG&A increased due to marketing investments and stock option expenses. Nike continued share repurchases and expects solid full-year revenue and earnings growth.
Integrated marketing project- Nike
Nike uses several strategies to build customer loyalty and advocacy digitally:
1. Focus on telling inspiring stories about athletes over promoting brand attributes to form deeper emotional connections.
2. Use popular social media platforms that their target audience engages with most, like YouTube, instead of just television.
3. Allow customers to design their own shoes to feel like active participants in the brand and generate viral user-generated content.
Nike
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Nike
This document summarizes information about Nike Sports Agency and Nike's marketing strategies. It discusses Nike's target audience, competitive analysis, brand awareness tactics, internal structure, ability to implement promotional programs, communications processes, and advertising objectives and plans for a new "Nike Full Effect" agency branch. Key points are that Nike has a broad target audience, top competitors include Adidas and Under Armour, and it utilizes brand ambassadors, sponsorships, and social media to build awareness and loyalty.
Nike campaign
Nike launches a new campaign called "Possibilities" that inspires viewers to push their limits through athletic scenarios. The campaign utilizes digital and social media to engage viewers through Nike+ challenges. Nike has established a strong global brand recognition in sports apparel and footwear through quality products and major athlete endorsements, though remains vulnerable if market share declines or endorsement costs rise significantly. Nike has also transitioned to focus on building digital platforms like Nike+ to directly engage customers and gain insights from their usage data.
[Pps] the on demand brand
The document summarizes key rules for digital marketing success from the book "The On-Demand Brand" by Rick Mathieson. The book provides 10 rules for how brands can engage customers in the changing digital landscape, such as using insights to inspire campaigns and turning products into services. It also discusses how brands are using social media, video, games and mobile to better connect with audiences.
The On-Demand Brand
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Innovation Project
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
nike Q209EarningsTranscript
Nike's Q2 FY 2009 earnings call transcript summarizes the company's financial results and outlook. Key highlights include:
- Nike reported revenue growth of 6% to $4.6 billion for Q2, with earnings per share up 13% to $0.80.
- The Nike brand grew revenues 6% on a currency neutral basis, while other continuing brands grew 3%.
- Nike saw strong growth in key categories like running and basketball, and gains in market share globally.
- While managing inventory carefully, Nike is focused on innovation, connecting with consumers, and leveraging its brand strength to navigate current economic challenges.
- Nike leaders expressed confidence in the company's strategy
nike Q209EarningsTranscript
This transcript summarizes Nike's fiscal 2009 second quarter earnings call on December 17, 2008:
1) Nike reported record second quarter revenue for the Nike brand of $4 billion, up 6% in constant currency, with growth in major categories like running, basketball, and sportswear.
2) While the economic environment presents challenges, Nike is confident in its strength and competitive advantages in connecting with consumers and creating innovative products.
3) Nike will focus on managing costs carefully while continuing to invest in demand creation and brand strength to drive profitable growth over the long term.
Relationship Marketing Campaign for NIKE
NIKE's Previous campaigns, collaboration with other platform for the success of the campaign, game working
The Future of Wearables for MCAD
The document discusses the future of wearable technology and advertising. It describes how wearables like Fitbit and Apple Watch are currently used mainly for fitness and health tracking, but may also be used for payments, gaming and virtual reality. The document outlines how brands like Nike have used wearable data to personalize user experiences and digital marketing campaigns. It suggests wearables will allow more personalized storytelling and deeper consumer connections. Virtual reality is highlighted as an emerging area, with examples of how HBO and Marriott have used VR to engage audiences. The conclusion is that wearables will become smaller and more integrated into daily life, tracking more user data and behaviors to transport people to new digital places and experiences.
Integrated Marketing Communications at Nike
Topic: Integrated Marketing Communication channels
A evaluation of integrated marketing communications (IMC) as applied to Nike, Inc.
Wav whitepaper- video-5.5.14
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
Effects of advertising on consumer behaviour
Project on Effects of Advertising on consumer behavior and such includes:
* Introduction to Advertisement
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* Effects of Advertisements
* Pros and Cons of Advertisement
* Case Studies on Pepsi and Nike
Driving growth in 2020
Growth marketing trends for 2020 - How can you grow your business through innovation and leveraging digital media and content.
Advertising Practices: The Case of Nike, Inc.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
Digital Digest MRK634ZSS Slides.pptx
Nike has achieved marketing brilliance through its iconic "Just Do It" slogan and endorsement deals with famous athletes. The company was founded in 1964 and created the swoosh logo for $35, which has come to represent quality. Nike strives to inspire all athletes through sport. It revolutionized its image with "Just Do It" in 1988 and chooses athlete ambassadors who share the company's values. Nike is also committed to social causes and uses technology innovatively through features like its app and augmented reality. The key lessons from Nike's experience are to tell compelling narratives, connect emotionally with audiences, and adapt to changes.
AN INSIDER’S HACK TO CREATING AN INTEGRATED MARKETING COMMUNICATION (IMC) CA...
AN INSIDER’S HACK TO CREATING AN INTEGRATED MARKETING COMMUNICATION (IMC) CA...Go International Group Dotcom Sdn Bhd
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.Similar to Marketing Innovation Nike Plus (20)
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