This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia. Demographically, it segments customers by gender and age. Psychographically, it focuses on sports-centric and inspiring values aligned with its mission statement. Behaviorally, it analyzes purchase occasions. The document also lists Nike's subsidiaries like Cole Haan, Hurley, Umbro, and Converse that allow it to target various lifestyle and athletic segments selectively while specializing within each brand.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Product Launch - ON Running Marketing Plan Senka ล vraka
ย
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
Product Launch - ON Running Marketing Plan Senka ล vraka
ย
The purpose of this Case Study was to analyze running shoe competition on the Croatian market due to the product launch of the ON Running brand. Initially, this Case Study was made for the second phase of a job interview which ended up without a job offer. This Case Study shows that the Croatian market is saturated which mainstream brands of running shoes (Adidas, Nike), and it is a quite large opportunity for brand specialized in the category of Running Shoe.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
The report studies the Brand "Adidas" and its aspects like CBBE, Brand Prism, Positioning, Target Segment.
This is made by Shivi Aggarwal and Madhusudan Partani, Students of FORE School of Managemnt.
Contact: madhu.partani@gmail.com
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
To understand the Voting Behavior of the Urban Youth (India)Arveen Shaheel
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With India going into elections in 2014, thereโs been a constant buzz and unavoidable conversations about Politics. People have shifted from indifference & resentment towards politics, to talking about the subject & finally finding solutions. With majority of Indians comprising of the Youth, we believed they held the key to unlocking the future of politics; & their thought process is one, that no longer can the Political Parties ignore.
Itโs this idea that inspired us to go ahead with our research which is- โTo understand the Voting Behavior of the Urban Youthโ.
Explains the difference between English Premier League (Football/Soccer) and Indian premier League (Cricket T20) in terms of the Functioning, Structure, Revenue Distribution, Sustainability etc...
IPL which was said to be the next big thing, and growing to be the next EPL
The presentation is on the topic- Indian Film Industry, and is mainly concentrated on Bollywood.
It deals with the functioning, structure, history, business, problems, market scenario, future etc. of the Indian Film Industry.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
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According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
10. NIKEiD
Allows customers to personalize and design their own Nike merchandise.
Online services as well as physical NIKEiD studios in different countries around
the world
Individual Marketing - Customerization
11. Array of Products
catering to a specific
Market of โ
High-Income +
Fitness-Centric +
Sports Enthusiast
Market Targeting - Nike
12. Cole Haan
Global lifestyle
brand that defines
American
style, beauty, and
luxury
Hurley International
Clothing company
located in Costa
Mesa, California.
The company puts
emphasis on
skateboarding, surfin
g, music, and fun.
Umbro
English sportswear
and football
equipment supplier.
Umbro designs,
sources, and
markets sport-
related apparel,
footwear, and
equipment.
Converse
American shoe
company that
has been making
shoes, lifestyle
fashion and
athletic apparel.
13. Market Targeting โ Nike & Its
Subsidiaries
Selective specialization
Targeting many segments
which may have little
synergy with other
among themselves.
The ultimate level of segmentation leads to โsegments of oneโ, customised marketing or one-to-one marketingCustomerization combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.