- Over 4.88 billion people worldwide now use the internet, with usage primarily through mobile devices. The average user spends around 7 hours online per day.
- Social media usage continues to grow rapidly, with 4.55 billion global users as of 2021, equal to around 60% of the world's population.
- E-commerce has seen tremendous growth, accelerated by the pandemic. Nearly 60% of internet users now buy something online weekly, with fashion/beauty the top category in many markets.
- Video content is highly engaging for consumers. Short-form video on platforms like TikTok, Instagram Reels, and Snapchat Stories now dominate over long-form video.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
If you are a non-profit or charitable organisation, look at this slideshow from the Meta Webinar dedicated to Non-Profit Organisations in the Benelux with SOCIALware Benelux and TechSoup Nederland.
Link to the webinar on YouTube: https://youtu.be/OpEgrh-P2Zk
The event took place 9 June 2022. Meta covered how NGO can take advantage of the tools and functionalities that Facebook and Instagram platforms offer to increase awareness of their cause, gave insights on social media ads and spread the word on Workplace for Good.
Meta links
Meta Workplace for Good: https://www.workplace.com/workplaceforgood
Social Impact at Meta: https://socialimpact.facebook.com/tools-and-solutions/meta-tools/
SOCIALware Benelux & TechSoup Nederland links
SOCIALware Belgium: https://www.socialware.be/
SOCIALware Luxembourg: https://www.socialware.lu/
TechSoup Nederland: https://www.techsoup.nl/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Here are 10 Digital Marketing for Doctors in India tips & tricks doctors can use to increase your revenue. ; 1. Website ; 2. E-mail marketing ; 3. Use social media 1. Google Yourself · 2. Get a Professional Website Built · 3. Get Found Online Through SEO · 4. Build Local Search
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
If you are a non-profit or charitable organisation, look at this slideshow from the Meta Webinar dedicated to Non-Profit Organisations in the Benelux with SOCIALware Benelux and TechSoup Nederland.
Link to the webinar on YouTube: https://youtu.be/OpEgrh-P2Zk
The event took place 9 June 2022. Meta covered how NGO can take advantage of the tools and functionalities that Facebook and Instagram platforms offer to increase awareness of their cause, gave insights on social media ads and spread the word on Workplace for Good.
Meta links
Meta Workplace for Good: https://www.workplace.com/workplaceforgood
Social Impact at Meta: https://socialimpact.facebook.com/tools-and-solutions/meta-tools/
SOCIALware Benelux & TechSoup Nederland links
SOCIALware Belgium: https://www.socialware.be/
SOCIALware Luxembourg: https://www.socialware.lu/
TechSoup Nederland: https://www.techsoup.nl/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Here are 10 Digital Marketing for Doctors in India tips & tricks doctors can use to increase your revenue. ; 1. Website ; 2. E-mail marketing ; 3. Use social media 1. Google Yourself · 2. Get a Professional Website Built · 3. Get Found Online Through SEO · 4. Build Local Search
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Upcoming Trends in Digital Marketing in 2024.pptxdollykaushal3
Upcoming Trends in Digital Marketing in 2024
AI Revolutionizing Content Creation
Video Dominance Continues on YouTube
Instagram's Evolution: From Pictures to Shopping
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
In this presentation, you can find information about how the Internet has changed our lives, audience preferences, how digital devices affect customers' behaviours and the marketing environment, and how video content has altered the marketing and advertising business.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Unit 1 Evolution of Digital Marketing. Assignment 2 Task 1 Presentation.pdfGiuseppeTarantino7
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience. You will learn how audiences use technology to find information, to be entertained/informed and to live their lives.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
1. KCOM Commercial in Confidence
How consumers use the internet and online based digital technologies and it’s impact on our lives.
2. KCOM Commercial in Confidence
A Brief Introduction
The internet is an electronic communications network that allows digital information to travel around the world. It is the very
infrastructure that lets you order from online retailers, share your life on social media, stream your favourite TV shows and
email someone on the other side of the world.
The world wide web is a way to view and share information over the internet. The information can be in the form of text,
images, videos, music etc. and it is all complied within web pages served by a web browser.
The rapid increase in electronic devices and online developments has seen the trend that started with mobile phones,
computers, tablets and TV’s move on to watches, washing machines, thermostats, and home speakers.
The internet has become a vacuum for organisations that want to track trends and consumer behaviours and thus the
evolution of digital marketing.
3. KCOM Commercial in Confidence
Access to the Internet
The early 90’s saw the release of the first web browser. At that
time estimates suggest that only half of a percent of the
world’s population were online. Over the decade there were
huge developments in technology which meant the cost of
owning and running a computer became more affordable and
thus allowed more people to begin accessing and using the
internet. Throughout the same decade internet companies
such as Amazon, eBay and Google launched, which saw the
rise of over 255 million internet users by 1999. (Pew research
centre, 2014)
Fast forward 20 years; 96% of households in the UK had
internet access as of January 2020, up from 93% in 2019 and
57% in 2006. (National Statistics, 2020)
January 2021 has seen over 4.8 billion internet users
worldwide, up from 4.5 billion in 2020. (Statista, 2021)
7.89
BILLION
URBANISATION
56.6%
4.88
BILLION
vs. POPULATION
59.5%
TOTAL POPULATION INTERNET USERS
Fig 1. Statistics for the world’s population and internet users | we are social, 2021
4. KCOM Commercial in Confidence
Access to the Internet
As of 2019, a third of online users worldwide were aged
between 25 and 34 years which is significantly higher then the
other age groups. (Statista, 2019)
18%
32%
19%
14%
10%
7%
18-24 25-34 35-44 45-54 55-64 65+
Fig 2. Statistics for the world’s online users | Statista, 2019
Social media started in the early 2000s. The first social media site to reach a
million active users was MySpace in 2004, marking the beginning of social media
as we know it. Social media has changed the digital world, the rapid and vast
adoption of these internet based applications has changed how consumers access
information and how marketers track trends and consumer behaviour. (Our world
in data)
Using the internet is a big part of younger people’s lives. Social media sites are
particularly popular among younger generations, in general, young people are
more likely to use social media than older people. 18-34 year olds have a
significantly higher share of social media usage compared with other generations.
(we are social, 2021)
4.55
BILLION
vs. POPULATION
57.6%
SOCIAL
MEDIA USERS
Fig 3. Statistics for the world’s social media users | we are social, 2021
5. KCOM Commercial in Confidence
55.7%
+4.6%
ON PREVIOUS YEAR
2.8%
+3.3%
ON PREVIOUS YEAR
41.4%
-5.8%
ON PREVIOUS YEAR
0.07%
[unchanged]
TABLET COMPUTERS
MOBILE PHONES LAPTOPS & DESKTOPS
OTHER DEVICES
Fig 4. Statistics for the share of web traffic by device | we are social, 2021
Digital devices used by audiences
Unsurprisingly, mobile phones are the most widely used
internet device worldwide. However, the gap between mobiles
and laptops and desktops is often quite small, especially in
Western parts of the world.
Laptops and desktops still account for a large share of the
world’s internet activity, with more than 40% of web pages
served in December 2020 being requested by web browsers
running from either a laptop or a desktop computer. In
comparison the overall share of these devices is slightly lower
compared with the previous year.
Mobile phones continue to have the highest share of web
traffic with 55.7%, an increase of 4.6% on the previous year.
Mobile phones are generally more readily available and more
convenient in terms of usage. For marketers is it apparent that
mobile phones are clearly the most important part of the
device mix, but it is clear from these statistics that other
devices simply cannot be ignored – especially in Western
areas.
6. KCOM Commercial in Confidence
How consumers search for information
Generally, consumers tend to search the web by using three
different ways; navigational queries, information queries and
commercial queries. (Gabbert, 2021)
The vast amount of information stored online nowadays
means that being able to search through it quickly is a
necessity in modern day, time-starved consumers. Today,
online consumers have a monumental array of search tools
available to navigate the world wide web, including:
• Search engines (e.g. Google), to look for information
through specific keywords
• Large marketplaces such as Amazon and eBay, where
consumers can evaluate offers from competing sellers
• Social networks (e.g. Facebook, Instagram)
• Entertainment search websites (e.g. YouTube)
• Specialised search tools for particular services, such as
online travel agents (e.g. booking.com)
In addition, consumers can browse directly through the
websites of the retailers they know and trust.
91.4% 2.7% 1.5%
Google dominates the search engine market share with 91.4% of global
web search traffic as of December 2020, significantly higher and record
breaking compared with Bing or Yahoo for example.
63.4% 19.3% 3.8%
Google Chrome has the highest share of global web traffic by browser
based on web pages served to a web browser running on any device, as
of January 2021.
Fig 5. Statistics from Digital 2021| we are social, 2021
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$32.53
BILLION
Fashion & Beauty
Fig. 6 US statistics on the ecommerce spend by category online| we are social, 2021
What consumers buy online and trends
In 2020, the biggest selling e-commerce category in the United
States was fashion and beauty, followed closely by travel &
accommodation. Interestingly however, food and personal
care had the strongest growth over the past year with an
increase of 28%, whilst fashion and beauty only saw an
increase of 17.2% on the previous year. Understandably travel
and accommodation saw a significant decrease by 47.9% on
the previous year, likely impacted by the coronavirus
pandemic. (we are social, 2021)
The coronavirus pandemic continues to have a significant
influence on e-commerce activities around the world. As
millions of people stayed home in early 2020 to contain the
spread of the virus, digital channels have become the most
popular alternative to in-store shopping. In June 2020, global
retail e-commerce traffic stood at 22 billion monthly visits,
with demand being exceptionally high for every-day items
such as groceries and clothing. Online buying habits and
trends, and the overall future of e-commerce in 2021 and
beyond will largely depend on the further progression of the
coronavirus pandemic. (Coppola, 2021)
$16.36
BILLION
Electronics & Physical Media
$30.83
BILLION
Travel & Accommodation
$15.87
BILLION
Food & Personal Care
Fig. 7 Fig. 8
Fig. 9 Fig. 10
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1.8
BILLION
people worldwide purchase goods online.
63%
of purchasing begins online.
50%
of consumers shop more on their mobile than in-store.
62%
Of online buyers shop at least once a month.
80%
Of consumers are more likely to purchase a product online when
offered free shipping.
64%
Of consumers are more likely to make a purchase when offered
free returns and exchanges.
60%
of online shoppers like to receive an incentive or promotion
from a brand before making a purchase.
84%
Of online shoppers refer to at least one social media site for
recommendations before shopping online.
Fig 11. US statistics on online consumer shopping habits & behaviour| invesp, 2020 | oberlo, 2020
What consumers buy online and trends
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Online video consumption
Video is powerful. McCue (2020) argues video is the most
powerful and persuasive marketing tool today. For every new
thing that hits the market, nothing seems to capture people’s
attention as much as online video.
‘The importance of videos can’t be understated.
Videos can help you explain and showcase your
products better than images ever can’. (Barker, n.d.)
McCue (2020) explains how video, as an information and
entertainment conduit is ever-growing. It is predicted that by
2022, video will make up for 82% of all web traffic (15 times
higher than in 2017).
‘Sight, sound and motion have been unleashed in a
way that no one could have imagined just 10 years
ago. The golden age of video is upon us, and it
looks as though video advertising is poised to
become a marketing juggernaut.’ (Skeens, 2020)
Khabab (2020) states 78% of marketers believe that video has
secured new customers and one company found that including
video on a landing page increased conversions by 80%.
Video used to be confined to TV, but now with the growth of digital
devices and mobile phones in particular becoming bigger, and faster
you can tune in wherever and whenever. Most people will use their
smartphone as their primary choice for watching online video but this
varies by age group, see below.
0
0.5
1
1.5
2
2.5
3
18-25 years 26-35 years 36-45 years 46-60 years 60+ years
Devices
used
on
a
scale
from
0-4
Computer Mobile Phone Tablet Smart TV Other device
Fig 12. Devices used to watch online video, worldwide, by age group | Statista, 2019
10. KCOM Commercial in Confidence
Consumer trends
Social Media The meaning of social networking sites and the purpose they serve
has changed dramatically. Social platforms have come a long way from being a
place for socialising and entertainment, they’ve become a vacuum marketing and
selling platform.
‘Given the importance of social media in consumers' lives, marketers and
businesses flock to social platforms in the hope of connecting with their target
customers’ Geyser, (2021).
Brands have long used social media to sell their products. Geyser (2021) believes
that in 2022, the ability to buy products directly through social media will
become a norm. In fact, eMarketer anticipates the social commerce industry will
be worth $80 billion by 2025.
From shoppable posts to Instagram Storefronts, social networks are continuously
evolving to become retail platforms.
Video Content As outlined by Geyser (2021) video content remains one of the
most engaging forms of digital content. It’s important to understand how the
utilization of video content will determine relevance in the social media domain
because soon, videos will dominate social media.
However, it is recognised by the experts that long-form content is no longer the
most popular route.
‘You simply have to look at the success of Stories, Reels, and TikTok to realize that
engaging short-form videos are now the preferred choice of consumers’ (Geyser,
2021)
These are just a few, of many examples of how consumers’ use of technology has
changed over the past few years. Technology is ever evolving and with that so will
consumer trends.
eCommerce It’s no surprise that new shopping habits are reshaping the modern
digital world, since the start of Covid-19 we have seen an astronomical rise in
online consumption. Startzel (2020) explains how these lockdown-driven shifts
are creating new consumer behaviours; brands that once relied on foot traffic are
being forced to shift to e-commerce strategies and many are surprised to find
that it’s now the most important component. E-commerce sales increased by
25% in March 2020, proving the start of a steady and unprecedented trend.
‘E-commerce had been a booming trend even before COVID-19, but the recent
push to all things online shopping has accelerated the adoption curve, bringing a
step change across all demographics. Consider that even the 65-plus
demographic has demonstrated a 195% increase in e-commerce activity from
January to March. During the same period, purchases made by women increased
170%, and those made by men grew at 152%’ (Starzel, 2020).
Fig 13. Kruk, I. (n.d.) Shutterstock [photograph]
11. KCOM Commercial in Confidence
Summary
• As of October 2021 there were 4.88 billion active internet users worldwide, that’s over 60% of the global population. Of that total, 92.6% (4.32 billion) accessed the internet via
mobile devices (DataReportal, 2021).
• The average internet user spends approximately 7 hours online each day (WeAreSocial, 2021).
• Today, a world without internet and digital technology is unimaginable. Connecting billions of people worldwide, the internet is the core infrastructure of modern information, an
e-commerce vacuum and a social hot spot.
• Social Media usage continues to grow, with global users reaching 4.55 billion as of October 2021. ‘That’s equal to 57.6% of all the people on Earth’ (DataReportal, 2021).
• As reported by WeAreSocial (2021), nearly 6 in 10 internet users aged 16-64 buy something online every week.
• The new age digital consumer is more informed, more connected and more empowered than ever before (Carpenter, 2013).
• ‘The past two years amid a global pandemic have accelerated digital transformation and consumer behaviour in ways few experts could have anticipated’ (Droesch et al, 2022)
12. KCOM Commercial in Confidence
References and sources
Barker, S. (n.d.) ’14 Ecommerce Trends Leading the Way’ BigCommerce [online]. Available at: https://www.bigcommerce.co.uk/articles/ecommerce/ecommerce-trends/ [accessed
17th March 2021]
Carpenter, GS 2013 'Power Shift: The Rise of the Consumer-Focused Enterprise in the Digital Age'. http://www.reviewtrackers.com/wp-content/uploads/Rise-of-the-Consumer-
Focused-Enterprise-1.pdf
Coppola, D. (2021) ‘E-commerce worldwide- statistics & facts’ Statista [online]. Available at: https://www.statista.com/topics/871/online-shopping/ [accessed 17th March 2021]
Datareportal (2021) ‘Digital Around The World’ [online] Available at: https://datareportal.com/global-digital-overview [accessed 17th January 2022]
Droesch B. Digalaki E. Fisher B. Lipsman A. Briggs P. Wurmser Y. Schomer A. Davidkhanian S. Enberg J. von Abrams K. Phillips L. Ceurevels M. Williamson D. (2022) ‘Top 10 Trends in
2022 – A Guide to the Biggest Developments in Our Coverage Areas’ [online]. Available at: https://www.emarketer.com/content/top-10-trends-2022 [accessed 17th January
2022]
Gabbert, E. (2021) ‘The 3 Types of Search Queries & How You Should Target Them’ WordStream [online]. Available at: https://www.wordstream.com/blog/ws/2012/12/10/three-
types-of-search-queries [accessed 17th March 2021]
Geyser, W. (2021) ’17 Social Media Trends for 2022 and Beyond’ influencermarketinghub.com [online]. Available at: https://influencermarketinghub.com/social-media-trends/
[accessed 6th January 2022]
Fig 8 Guillem, A. (n.d.) Single woman watching online tv in the night. Shutterstock [online]. Available at: https://www.shutterstock.com/image-photo/single-woman-watching-
online-tv-night-1144818344 [accessed 10th February 2021]
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Fig 9 Kalamurza, I. (n.d.) Young couple planning honeymoon vacation trip with map. Shutterstock [online]. Available at: https://www.shutterstock.com/image-photo/young-
couple-planning-honeymoon-vacation-trip-293482145 [accessed 10th February 2021]
Fig 1, 3, 4, 5 & 6 Kemp, S. (2021) ‘Digital 2021: Global overview report’ [online]. Available at: https://wearesocial.com/digital-2021 [accessed 16th March 2021]
13. KCOM Commercial in Confidence
References and sources
Khabab, O. (2020) ‘ 2020 Video Marketing Trends And Predicitons’ Forbes [online]. Available at: https://www.forbes.com/sites/forbesagencycouncil/2020/07/03/2020-video-
marketing-trends-and-predictions/?sh=543162f92bd9 [accessed 17th March 2021]
Fig 10 Klochanko, O. (n.d.) Table with food, top view. Shutterstock [online]. Available at: https://www.shutterstock.com/image-photo/table-food-top-view-467823860 [accessed
10th February 2021]
Fig 13 Kruk, I. (n.d.) Hands holding credit card and laptop – online shopping. Shutterstock [online]. Available at: https://www.shutterstock.com/image-photo/hands-holding-credit-
card-using-laptop-289585190 [accessed 6th January 2022]
McCue, T. (2020) ‘The State Of Online Video For 2020’ Forbes [online]. Available at: https://www.forbes.com/sites/tjmccue/2020/02/05/looking-deep-into-the-state-of-online-
video-for-2020/?sh=772e8b4b2eac [accessed 17th March 2021]
Mohsin, M. (2020) ’10 Online Shopping Statistics You Need To Know in 2021’ oberlo.co.uk [online] Available at: https://www.oberlo.co.uk/blog/online-shopping-statistics
[accessed 10th February 2021]
Pew Research Center (2014) ‘World Wide Web Timeline’ [online]. Available at: https://www.pewresearch.org/internet/2014/03/11/world-wide-web-timeline/ [accessed 16th
March 2021]
Office for National Statistics (2020) ‘Internet access – households and individuals, Great Britain: 2020’ [online]. Available at:
https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/bulletins/internetaccesshouseholdsandindividuals/2020
[accessed 16th March 2021]
Roser, M. & Ritchie, H. & Ortiz-Ospina, E. (n.d.) ‘Internet’ Our World in Data [online]. Available at: https://ourworldindata.org/internet [accessed 16th March 2021]
Fig 11 Saleh, K. (2020) ‘Online Consumer Shopping Habits and Behaviour’ invespcro.com [online]. Available at: https://www.invespcro.com/blog/online-consumer-shopping-
habits-behavior/ [accessed 10th February 2021]
Skeens, L. (2020) ‘ Video Advertising Trends Going Into 2021’ Forbes [online]. Available at: https://www.forbes.com/sites/forbesbusinesscouncil/2020/10/12/video-advertising-
trends-going-into-2021/?sh=2398e1fe7761 [accessed 17th March 2021]
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Startzel, M. (2020) ‘Our New Shopping Habits Are Reshaping Modern Commerce’ Forbes [online]. Available at:
https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/24/our-new-shopping-habits-are-reshaping-modern-commerce/?sh=71965489ebc3 [accessed 10th February
2021]
Fig 2 Statista (2019) ‘Distribution of internet users worldwide as of 2019, by age group [online]. Available at: https://www.statista.com/statistics/272365/age-distribution-of-
internet-users-worldwide/ [accessed 16th March 2021]
Fig 12 Statista (2019) ‘Devices used to watch online video worldwide as of August 2019, by age group’ [online]. Available at: https://www.statista.com/statistics/784374/online-
video-devices-by-age/ [accessed 23rd March 2021]
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January 2022]
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https://www.bigcommerce.co.uk/blog/consumer-behavior-infographic/#is-it-that-shoppers-arent-shopping [accessed 10th February 2021]
Fig 7 Zonarossa (n.d.) Milan Italy, July 2020, high fashion bags and accessories in the Prada shop window. Shutterstock [online]. Available at:
https://www.shutterstock.com/image-photo/milan-italy-july-2020-high-fashion-1769336258 [accessed 10th February 2021]
References and sources