The document summarizes key rules for digital marketing success from the book "The On-Demand Brand" by Rick Mathieson. The book provides 10 rules for how brands can engage customers in the changing digital landscape, such as using insights to inspire campaigns and turning products into services. It also discusses how brands are using social media, video, games and mobile to better connect with audiences.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
This guide is produced free by the Institute of Creative and Cultural Entrepreneurship. It is for Artists, Start-ups, Charities and Cultural Entrepreneurs. It offers a powerful and unique human perspective on digital marketing and the power of social media.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Make money messing around on facebook
In this short guide you are going to learn exactly how you can start earning money in as little as 24 hours, doing the things that you already do on Facebook!
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
This guide is produced free by the Institute of Creative and Cultural Entrepreneurship. It is for Artists, Start-ups, Charities and Cultural Entrepreneurs. It offers a powerful and unique human perspective on digital marketing and the power of social media.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Make money messing around on facebook
In this short guide you are going to learn exactly how you can start earning money in as little as 24 hours, doing the things that you already do on Facebook!
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
KEEN and the Entrepreneurial Mindset for EngineeringDouglas Melton
Whether for startups, corporate, NGO's, or government -- individuals with an entrepreneurial mindset create progress. This slide deck describes at long-term educational experiment aimed at fostering entrepreneurial mindset in engineerings. The work is being done by educators across the US.
遊戲心理學 The psychology of game - Class 4 _Game mechanics and psychologyFAUST CHOU
The psychology of game serious 4
Subject : Game mechanics and psychology
This course explores the psychology behind the game ,and others through six content units over seven weeks.
How VR AR can be used in Policy Advocacy engagement 政策行銷 如何運用VR AR技術進行政策行銷FAUST CHOU
Policy Advocacy engagement
Presents the case for why brands should engage now especially for the policy advocacy field, including brand impact ,survey results and evidence of media interest, and shows the
amazing impact a good VR experience can have on consumers and brand perception.
As presented during the Internet of Things West Conference held in Las Vegas, November 5-6, 2015. The Internet of Things is going to enable data flow that you never thought was possible – from plant to plug!
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
The 10 Rules of Engagement in a Multi-Platform World SponsorPay GmbH
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
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Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
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لخدمات التسويق والدعاية والاعلان
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*www.LegendaryADLAND.com*
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Europe Companies & Residency
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*Contact Bahgat*
M.Bahgat@TheLegendary.Info
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
New FES Credit Restoration Overview 042013Richard Go
See the new version here http://www.slideshare.net/us111472/new-fes-corporateoverview-2015 . http://www.credit-help.us. Credit Restoration is a new business model that helps families restore their credit score to get lower fees in insurance, get and retain job opportunities, get lower mortgage rates, get lower credit card interest rates, and many more. Please visit http://www.credit-help.us for more information. Credit repair company.
See the new version here http://www.slideshare.net/us111472/new-fes-corporateoverview-2015 . http://www.video.credit-help.us. Financial Education Services helps you restore your life. Restore your credit.
Disclaimer. The current floor and cap changes based on the current market competition. Visit http://www.gofinancials.com for the current floor and cap.
See why indexed universal life is the best investment to put your money without being affected by market volatility and economic uncertainty. Visit http://www.gofinancials.com for more eye opening informations / videos.
See why indexed universal life is the best investment to put your money without being affected by market volatility and economic uncertainty. Visit http://www.gofinancialsd.com for more eye opening informations / videos.
See why indexed universal life is the best investment to put your money without being affected by market volatility and economic uncertainty. Visit http://www.gofinancials.com for more eye opening informations / videos.
2. THE ON-DEMAND BRAND 10 Rules for Digital Marketing Success In An Anytime, Everywhere World AUTHOR: Rick Mathieson PUBLISHER: AMACOM Books DATE OF PUBLICATION: 2010 282 pages
3. FEATURES OF THE BOOK The On-Demand Brand is a valuable resource for marketers who are trying to navigate their way through the constantly-changing digital media landscape. By having a better understanding of the myriad channels for engaging with customers and taking advantage of all that digital media has to offer, brands can more effectively interact with the right audiences to create deeper connections and forge authentic brand loyalty.
4. THE BIG IDEA Traditional ways of reaching the consumer are not working anymore. In The On-Demand Brand , Rick Mathieson demonstrates how to build awareness and demand for any offering by honing in on the right combination of digital channels and interaction for a brand.
5. INTRODUCTION In The On-Demand Brand , Rick Mathieson reveals 10 essential guidelines marketers should follow for building on-demand brand experiences. With insights based on Mathieson’s experience as a strategic marketing consultant, as well as advice from executives of highly innovative brands, marketers will glean a better understanding of how to stay one step ahead and succeed in this on-demand economy.
6. RULE #1: INSIGHT COMES BEFORE INSPIRATION Knowing the customer is the #1 rule that every marketer should tout as the first step in creating any kind of campaign . Procter & Gamble, a traditionally conservative company, took the Web 2.0 plunge and enlisted Google’s help in getting to know its customers better. Turning to the “mommy bloggers“ who have gained recognition as an incredibly powerful audience, P&G realized the incredible influence they were having on consumers around the country. Popular mom blogs collectively attract more that 21 million moms, and their advice and product recommendations have an enormous impact on the overall economy.
7. RULE #1: INSIGHT COMES BEFORE INSPIRATION Innovation is the name of the game when it comes to keeping up with this wired world. With virtual games, mobile phones, PCs, gaming consoles, and more, there are many different avenues for reaching consumers. Dubbed “multi-plat-fornification” by MTV president Van Toffler, the multiple channels for disseminating content are abundant but must be used wisely. It takes experimentation and risk-taking to determine what is the most successful campaign, but through thoughtful innovation and customer insight, the possibilities are endless.
8. RULE #2: DON’T REPURPOSE, REIMAGINE The advent of YouTube and other video-sharing sites have made an enormous impact in the way that big brands connect with audiences. With the hopes that every video created goes “viral,” brands are putting the power in the consumers’ hands to help promote the product, the brand, or the idea. Although everyone has access to the same channels, the way in which they are taking advantage of these and differentiating themselves is dramatically different.
9. RULE #2: DON’T REPURPOSE, REIMAGINE What these immensely successful campaigns demonstrate is how the advertising world has been turned upside down. It is no longer just about compelling and evocative print ads, but about creating a holistic viewpoint of the brand and using multiple channels to convey messages. Whether using video, online or mobile apps, social networking, or traditional print, the most important thing in advertisement is to make sure it is original.
10. RULE #3: DON’T JUST JOIN THE CONVERSATION – SPARK IT Brands are jumping on the social networking bandwagon and collecting thousands of “friends,” a.k.a. consumers, due in large part because that is what they think they need to do. Amassing an audience of loyal customers online is a great way to build brand equity, but without a clear cut strategy and rules of engagement, it can have the opposite effect.
11. RULE #3: DON’T JUST JOIN THE CONVERSATION – SPARK IT Social networking has the incredible power to boost a company’s brand equity and customer loyalty, but that is assuming that the brand is living up to its customers’ expectations.
12. RULE #4: THERE’S NO BUSINESS WITHOUT SHOW BUSINESS The world of advertising is closely enmeshed with pop culture and Hollywood bravado. With social media integrating the two more deeply and celebrities engaging with fans on Twitter, Facebook, and other networks, advertising campaigns are taking advantage of the reach of Hollywood to further their brands.
13.
14. RULE #5: WANT CONTROL? GIVE IT AWAY With the advent of YouTube and its amazing popularity for uploading and viewing videos, it is no wonder that marketers have jumped at the idea of promoting user-generated content (UGC) campaigns. According to the Pew Internet and American Life Project, nearly ten percent of online Americans have uploaded video to the Internet via YouTube or other video-sharing sites. By giving the power to the consumer and letting them tell the story, brands can expand their reach and also get unique perspectives on how they are perceived by users.
15. RULE #6: IT’S GOOD TO PLAY GAMES WITH YOUR CUSTOMERS From a word-of-mouth standpoint, games can have just as much of an impact on a brand as a viral video can. Once friends start telling friends about a “cool new game” they played, the effect can positively snowball and brands instantly get audience participation while building awareness. When working with developers, it is crucial that the intended message of the game is established at the very beginning.
16. RULE #7: PRODUCTS ARE THE NEW SERVICES Before the on-demand world of advertising, it used to be that a shoe was a shoe; it could make you run faster, jump higher, and be a better basketball player. At least that is what they tried to tell consumers. Now, products are the new services and a shoe evolves into an entire fitness regimen, a training program, and a personal motivator. For example, Nike+ running shoes have created a lot of buzz in the market since their debut in 2006.
17. RULE #7: PRODUCTS ARE THE NEW SERVICES In addition to boasting all of the normal forms and functions of a Nike shoe, they also interact with an iPod Nano to monitor workouts and provide real-time stats on running times. There is an interactive site, www.nikeplus.com, that records this data and creates a virtual log of running times, distance, pace, and calories burned. Who needs a personal trainer anymore? The site also offers built-in networking functionality for users to pit times against other runners, offer motivation, and interact with those who share the love of the sport. Turning this product into a service has catapulted Nike+’s shoe sales dramatically, increasing its share of the running shoe marketplace from 48 to 61 percent in three years, according to Adweek.
18. RULE #7: PRODUCTS ARE THE NEW SERVICES This incredible success story represents the blurring of lines between products and services and also demonstrates the opportunity that any brand can have with a product. According to Mathieson, “Digital channels enable you to turn products into on-demand services that help consumers make the most of your product, reach their goals, entertain themselves, or connect with other like-minded customers.”
19. RULE #8: MOBILE IS WHERE IT’S AT Starbucks has a popular mobile app that houses its loyalty program. Members can access their loyalty accounts via their phones, add money to their accounts, check their balances, etc. all from the palm of their hands. Starbucks is also testing an idea of having the mobile phone/app itself be the loyalty card whereby Starbucks cashiers merely have to scan the phone to deduct payment. It is clearly a channel that is developing rapidly and the uses of mobile phone engagement is becoming more varied and creative.
20. RULE #9: ALWAYS KEEP SURPRISES IN-STORE The true definition of social retailing takes the concept a step further and enables these customers to then take that information from the store, share it with friends in real-time, get advice on what looks best, and discuss other clothing options. Frank Doroff, senior executive vice president at Bloomingdale’s states, “Essentially, social retailing really is nothing more than taking a lot of those features and activities that are happening online today and finding a way to move those into the physical environment.”
21. RULE #9: ALWAYS KEEP SURPRISES IN-STORE Once brands amass consumer behavior and buying information about their customers, they can then be better suited to anticipate what the customer wants, needs, and will eventually purchase.
22. RULE #10: USE SMART ADS WISELY Smart advertisements are ones that are created and customized to each specific visitor’s interests, age, location, gender, etc. based on highly complex data-mining techniques. Also known as behavioral targeting, smart ads have attempted to reach new and existing customers through personalized outreach. Its downfall, however, is the incredibly low rate in which people click on these ads. Mathieson quotes comScore’s findings that the click-through rate for banner advertising is 0.01 percent, but smart ads can take a much broader approach than just banner ads. Text messages, email promotions, and mobile campaigns are other ways in which brands can capitalize on smart ads.
23. RULE #10: USE SMART ADS WISELY There is a fine line, though, between customizing ad campaigns for each specific user and being too invasive in a customer’s behavioral patterns. Facebook is known for its disastrous attempt at behavioral targeting with its Beacon program, which tied a customer’s purchase history at external websites to its Facebook profile. Customers were outraged over the intrusion of privacy and Facebook CEO Mark Zuckerberg quickly pulled the program and apologized.
24. RULE #10: USE SMART ADS WISELY Although consumers like personalized recommendations to a certain extent, no one wants to feel as if he or she is being monitored and behaviorally tracked. Brands want to always ensure that their loyal customers still feel like they have the control because once that is compromised, it will take a lot of effort to get that level of trust back.
25. RULE #10: USE SMART ADS WISELY As Mathieson states, “we exist to service our customers, not the other way around.” The concept of the on-demand brand gives the power to the people and ensures that they get the information however and whenever they want. A thorough understanding of the brand/customer relationship in this digital era is essential for a company’s connection with its audience and in ensuring that the relationship that is cultivated is not only long-lasting, but authentic.
26. BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES