this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .

1. NIKE

2. History of NIKE Inc. Its name is derived from a winged Greek goddess. “Swoosh” logo designed by Caroline Davidson. Is now one of the world’s top shoemaker that captures more than 20% of US athletic market. Original name of Nike given by Phil was “Blue Ribbon Sports”. With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes. By late 70’s, Nike had moved from $10million to $270million in sales. In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.

4. Socks

5. Sport Balls

6. Eyewear

7. Timepieces

8. Electronic Devices

9. Bats

10. Gloves

11. Protective EquipmentsFootwear: Running Basketball Soccer Sport-inspired urban shoes Children’s Shoes

13. Eyewear

14. Golf Accessories

16. Cole HaanHoldings

17. Nike Bauer Hockey

19. Marketing strategies Brand image Web site of the Nike Customer preferences Update itself timely Product diffrentiation

20. 4Ps of Marketing Product Price Place Promotion

21. Advertisement strategies

22. Customer’s feedback very light to walk I feel comfortable Hug my feet Nike “ JUST DO IT”

23. Competitive Advantage– something which gives the organisation some advantage over its rivals Brand Positioning and Brand Architecture Establish the structure of features, functional and emotional benefits and align them to what are perceived by consumers as cost-of-entry (required), motivating (differentiated), or crucial (inspired). Competitive Strategy

24. Athletic Shoe Market Share 2005 2005

25. Strategic Planning: Nike Business Definition Target Consumer What do we want them to THINK What do we want them to FEEL How do we want them to ACT Brand DESTINATION

26. Holistic Marketing Innovative and Niche products Competitive strategies adopted by NIKE Increased Value Chain Breakthrough Marketing Selective Distribution Participating in events and shows Endorsing sports personalities

29. Child Labor in Cambodia and Pakistan

30. Vigorous overtime

31. Paid below low wages

32. Verbal abuse and sexual harassment

33. Poor Health and Safety conditions

34. Poor medical facility

36. Presented By: Siddharth Singh Shivani Sharma Suchi Vashistha Manikrishna Kumar Thank You !!!