Nike, originally named Blue Ribbon Sports, was founded in 1964 and has become a leading athletic shoemaker with over 20% of the US market. The company has experienced significant revenue growth, reaching $12 billion in sales by 2000, and sells a wide range of athletic products through various retail channels. Despite its success, Nike faces criticism for poor labor practices in Asia and is encouraged to adopt better corporate social responsibility measures.

1. NIKE

2. History of NIKE Inc.Its name is derived from a winged Greek goddess. “Swoosh” logo designed by Caroline Davidson. Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.Original name of Nike given by Phil was “Blue Ribbon Sports”.With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes. By late 70’s, Nike had moved from $10million to $270million in sales.In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.

3. Nike SellsPerformance Equipments: Bags

4. Socks

5. Sport Balls

6. Eyewear

7. Timepieces

8. Electronic Devices

9. Bats

10. Gloves

11. Protective EquipmentsFootwear:RunningBasketballSoccerSport-inspired urban shoesChildren’s Shoes

12. Nike Also Sells:Apparels and AccessoriesAthletic BagsOffers Apparels for Licensed Sports TeamProvides Licenses to Produce and Sell:SwimwearCycling ApparelChildren’s ClothingSchool Supplies Electronic Devices

13. Eyewear

14. Golf Accessories

15. BeltsSales TechniqueThe company sells its products to retail accounts, through its owned retail stores, and through a mix of independent distributors and licensees, as well as through Internet Web site ‘nikestore.com’. NIKE inc. has major four subsidiaries which are: Converse

16. Cole HaanHoldings

17. Nike Bauer Hockey

18. Hurley International