Lean UX: Getting out of the deliverables business
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Lean UX: Getting out of the deliverables business

Uploaded on

This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience......

This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX

More in: Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • A lot of presentations about UX are either boring, not relevant to a vast majority of firms, or are riddled with doublespeak. This is none of those - and really brings it home - entertaining, and educational. Absolutely superb, Jeff.
    pure Garcinia Cambogia extract
    Are you sure you want to
    Your message goes here
  • great presentation at #UXLX. Thx for sharing.
    Are you sure you want to
    Your message goes here
  • At SXSW this year, you mentioned that we could find templates for the design iteration worksheets (start w/6, work your way to 1/person through discussion). I can't seem to find them! Help?
    Are you sure you want to
    Your message goes here
  • Great presentation. One of my fav's at SXSW.
    Are you sure you want to
    Your message goes here
  • Great presentation and one of the few voices speaking about Agile Design practices. One of my favorite sessions from SXSW 2011
    Are you sure you want to
    Your message goes here
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 22,344

http://www.jeffgothelf.com 6,543
http://www.uxmatters.com 2,763
http://www.timjaeger.com 2,336
http://blog.frankgarofalo.com 1,937
http://bigdesignevents.com 1,373
http://www.torresburriel.com 1,161
http://madebymany.com 984
http://blog.appcues.com 960
http://luxr.posterous.com 820
http://www.frankgarofalo.com 533
http://www.frankwatching.com 495
http://paper.li 291
http://www.weave.de 251
http://www.foolproof.co.uk 246
http://jimlaneuxd.blogspot.com 167
http://luxr.co 156
http://chiperoni.ch 148
http://www.scoop.it 112
http://flavors.me 98
http://uidailystudy.tumblr.com 91
http://uxmatters.com 77
http://lanyrd.com 72
http://jthco.wordpress.com 65
http://smooth-stream-829.heroku.com 39
https://twitter.com 39
http://sprmario.posterous.com 38
http://blog.chapmanconsulting.ca 37
http://splim.tistory.com 35
http://blog.luxr.co 34
http://www.chapmanconsulting.ca 29
http://jbaeck.posterous.com 27
http://innovation-synergy-groups.blogspot.com 23
http://creativemeditaton.tumblr.com 19
http://creativemeditation.tumblr.com 19
http://feeds2.feedburner.com 18
http://www.linkedin.com 17
http://feeds.feedburner.com 17
http://twitter.com 17
http://greenplanetinnovationlabs.blogspot.com 15
http://speakerrate.com 14
http://us-w1.rockmelt.com 14
https://si0.twimg.com 11
http://posterous.com 10
http://makingsenseofspace.com 10
http://thinkux.posterous.com 10
http://www.stereoprototype.com 9
http://luxr.webfactional.com 8
http://a0.twimg.com 8
https://www.linkedin.com 7
http://pinterest.com 7

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • #LeanUX hash tag


  • 1. Lean UX
    Getting out of the deliverables business
  • 2. Who is this guy?
    I’m just doing this for the lanyards.
    Jeff Gothelf
    Director of UX at TheLadders.com
    Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
  • 3. In the beginning…
    UX began with Information Architecture which no one had ever heard of
    #LeanUX | @jboogie
  • 4. Deliverables helped define the practice
    And this was good
    #LeanUX | @jboogie
  • 5. IA evolved and expanded into IxD and her sisters
    Darwinism at work
    #LeanUX | @jboogie
  • 6. Deliverables helped define the practice
    And this was good
    #LeanUX | @jboogie
  • 7. Value has ultimately been placed on the deliverable
    Not on the experience being created
    #LeanUX | @jboogie
  • 8. With interactive experiences evolving rapidly
    The deliverable is just not enough
    #LeanUX | @jboogie
  • 9. Lean UX
    Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
    #LeanUX | @jboogie
  • 10. Agile
    • Individuals and interactions over processes and tools
    • 11. Working software over comprehensive documentation
    • 12. Customer collaboration over contract negotiation
    • 13. Responding to change over following a plan
    Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.
    #LeanUX | @jboogie
  • 14. It goes a little something like this…
    Look familiar?
    Just the UX process
    Validate Internally
    Test Externally
    Learn from user behavior
    #LeanUX | @jboogie
  • 15. You can’t hide behind your monitor any more!
    Seriously. It’s time to come out.
    #LeanUX | @jboogie
  • 16. Get it out there. Fast.
    In public. (Yes, where people can see it.)
    #LeanUX | @jboogie
  • 17. What Lean UX is NOT
    #LeanUX | @jboogie
  • 18. Lazy.
    Sorry. You still have to work hard.
    “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
    • Austin Govella
    commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
    #LeanUX | @jboogie
  • 19. The only thing being removed is waste.
    You leave that stuff laying around and it starts to stink!
    #LeanUX | @jboogie
  • 20. This is NOT design-by-committee!
    We all know where that leads
    #LeanUX | @jboogie
  • 21. What Lean UX is…
    #LeanUX | @jboogie
  • 22. Control
    You’re still in charge
    #LeanUX | @jboogie
  • 23. But I’m giving up control of my work!
    You’re not, actually. It just feels that way.
    #LeanUX | @jboogie
  • 24. You don’t need “The Spec” to keep control
    It’s the last mile of the value you bring to the team
    #LeanUX | @jboogie
  • 25. If you spend 3 months perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s
    #LeanUX | @jboogie
  • 26. Designers shouldn’t be expected to get it right the first time
    Nobody else has to
    From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
    #LeanUX | @jboogie
  • 27. You are the “Keeper of the Vision”
    The greater goal of the design is YOUR responsibility
    #LeanUX | @jboogie
  • 28. Momentum
    Everyone’s engaged. Everyone’s motivated.
    #LeanUX | @jboogie
  • 29. Keep everybody moving forward
    Your clients, stakeholders, your design and you.
    #LeanUX | @jboogie
  • 30. Quality
    Don’t compromise
    #LeanUX | @jboogie
  • 31. “Speed first. Aesthetics second.”
    – Jason Fried, 37Signals.com
    #LeanUX | @jboogie
  • 32. “Going for the bronze.”
    – A Creative Director I used to work with
    #LeanUX | @jboogie
  • 33. What about the quality of the design?
    Iterations mean quality continually improves.
    #LeanUX | @jboogie
  • 34. Feasibility
    Make sure it can be built (and built well)
    #LeanUX | @jboogie
  • 35. Prototype it!
    But not all of it.
    #LeanUX | @jboogie
  • 36. Once validated, demo to the team.
    Presto! Instant documentation (no additional deliverable needed).
    No additional deliverables are needed!
    #LeanUX | @jboogie
  • 37. Then show it to your customers.
    Keep it light and cheap.
    #LeanUX | @jboogie
  • 38. Fill in the gaps
    What did you not think about?
    #LeanUX | @jboogie
  • 39. The more you talk about it
    The more you realize what’s missing
    #LeanUX | @jboogie
  • 40. Can it be done?
    A tale of two cultures.
    #LeanUX | @jboogie
  • 41. The internal software/web design shop.
    Well within your grasp.
    #LeanUX | @jboogie
  • 42. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
    #LeanUX | @jboogie
  • 43. The interactive agency.
    Tougher sell. Worth it in the end.
    #LeanUX | @jboogie
  • 44. Agencies are in the deliverables business.
    #LeanUX | @jboogie
  • 45. Recapping the “internal” Lean UX process….
    Just the UX process
    Validate Internally
    Test Externally
    Learn from user behavior
    #LeanUX | @jboogie
  • 46. For agencies it looks slightly different
    Give your clients the power. They like that.
    Validate w/client
    Validate w/client
    Learn from user behavior
    #LeanUX | @jboogie
  • 47. Consultants are specialized mini-agencies
    Success with Lean UX will be determined by attention level
    #LeanUX | @jboogie
  • 48. Reducing deliverables efforts reduces revenue
    In theory…
    Fewer deliverables
    Fewer billable hours
    Project delivered faster
    Happier, more empowered client
    Repeat customer
    #LeanUX | @jboogie
  • 49. Invest in your client’s success
    It shows the confidence you have in your work
    #LeanUX | @jboogie
  • 50. Is this good for every project?
    Use it where it makes sense.
    #LeanUX | @jboogie
  • 51. Functional, task-flow projects work well.
    There’s a clear end goal.
    #LeanUX | @jboogie
  • 52. Highly experiential marketing projects will struggle.
    Time to ideate and create options is essential.
    #LeanUX | @jboogie
  • 53. What about content heavy experiences?
    Some up front planning is necessary.
    #LeanUX | @jboogie
  • 54. Distributed teams do it remotely!
    If they’re a part of you, it’s on! If not, not bloody likely.
    #LeanUX | @jboogie
  • 55. Case Study
    100 Days of Collaboration
    #LeanUX | @jboogie
  • 56. Problem Statement:
    “You’re like Monster, but I have to pay for it.”
    #LeanUX | @jboogie
  • 57. 3 days, 3 themes:
    Acquisition and conversion
    Resume services
    A human in every interaction
    #LeanUX | @jboogie
  • 58. #LeanUX | @jboogie
  • 59. #LeanUX | @jboogie
  • 60. #LeanUX | @jboogie
  • 61. #LeanUX | @jboogie
  • 62. #LeanUX | @jboogie
  • 63. How do I get started?
    Here’s one way. Get everyone involved early.
    #LeanUX | @jboogie
  • 64. Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
  • 65. Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
  • 66. Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
  • 67. The whole execution team did in a modified “design studio.”
    You can also call it collaborative sketching.
    Design studios
    • Cross-functional team
    • 68. Everybody draws, presents and critiques
    • 69. Refine ideas through 3 rounds
    • 70. Generate tons of raw ideas
    • 71. Huge headstart for UX
    • 72. Early team-wide alignment
    • 73. Team-wide feeling of ownership
    #LeanUX | @jboogie
  • 74. Start small.
    6 of your best ideas as fast as possible.
    #LeanUX | @jboogie
  • 75. Refine to 3 or 4 better ideas.
    Add detail.
    #LeanUX | @jboogie
  • 76. And once more to one, final, detailed idea.
    Let your one best idea shine.
    #LeanUX | @jboogie
  • 77. Designers are used to being heroes.
    Lean UX is distinctly, anti-hero.
    #LeanUX | @jboogie
  • 78. This is an evolution. Not a revolution.
    Evolve to stay relevant.
    #LeanUX | @jboogie
  • 79. Let’s get back to the experience design business.
    It’s where it’s at (as the kids say)
    #LeanUX | @jboogie
  • 80. Thanks!
    Ask me some questions. Here. Now. Or later.
    #LeanUX | @jboogie