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Lean UX: Getting out of the deliverables business

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This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience …

This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX

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  • A lot of presentations about UX are either boring, not relevant to a vast majority of firms, or are riddled with doublespeak. This is none of those - and really brings it home - entertaining, and educational. Absolutely superb, Jeff.
    pure Garcinia Cambogia extract
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  • great presentation at #UXLX. Thx for sharing.
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  • At SXSW this year, you mentioned that we could find templates for the design iteration worksheets (start w/6, work your way to 1/person through discussion). I can't seem to find them! Help?
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  • Great presentation. One of my fav's at SXSW.
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  • Great presentation and one of the few voices speaking about Agile Design practices. One of my favorite sessions from SXSW 2011
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  • #LeanUX hash tag
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    • 1. Lean UX
      Getting out of the deliverables business
      http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
    • 2. Who is this guy?
      I’m just doing this for the lanyards.
      Jeff Gothelf
      Currently:
      Director of UX at TheLadders.com
      Previously:
      Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
      Blog:
      www.jeffgothelf.com/blog
      Twitter:
      @jboogie
      Email:
      jgothelf@theladders.com
      #LeanUX
    • 3. In the beginning…
      UX began with Information Architecture which no one had ever heard of
      #LeanUX | @jboogie
      http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
    • 4. Deliverables helped define the practice
      And this was good
      #LeanUX | @jboogie
    • 5. IA evolved and expanded into IxD and her sisters
      Darwinism at work
      #LeanUX | @jboogie
    • 6. Deliverables helped define the practice
      And this was good
      #LeanUX | @jboogie
    • 7. Value has ultimately been placed on the deliverable
      Not on the experience being created
      #LeanUX | @jboogie
    • 8. With interactive experiences evolving rapidly
      The deliverable is just not enough
      #LeanUX | @jboogie
    • 9. Lean UX
      Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
      #LeanUX | @jboogie
    • 10. Agile
      • Individuals and interactions over processes and tools
      • 11. Working software over comprehensive documentation
      • 12. Customer collaboration over contract negotiation
      • 13. Responding to change over following a plan
      Lean
      Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.
      #LeanUX | @jboogie
    • 14. It goes a little something like this…
      Look familiar?
      Just the UX process
      Prototype
      Concept
      Validate Internally
      Test Externally
      Learn from user behavior
      Iterate
      #LeanUX | @jboogie
    • 15. You can’t hide behind your monitor any more!
      Seriously. It’s time to come out.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
    • 16. Get it out there. Fast.
      In public. (Yes, where people can see it.)
      #LeanUX | @jboogie
    • 17. What Lean UX is NOT
      #LeanUX | @jboogie
    • 18. Lazy.
      Sorry. You still have to work hard.
      “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
      • Austin Govella
      commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
      http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
      #LeanUX | @jboogie
      http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
    • 19. The only thing being removed is waste.
      You leave that stuff laying around and it starts to stink!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 20. This is NOT design-by-committee!
      We all know where that leads
      #LeanUX | @jboogie
      http://www.flickr.com/photos/mims/326748812/sizes/l/
    • 21. What Lean UX is…
      #LeanUX | @jboogie
    • 22. Control
      You’re still in charge
      #LeanUX | @jboogie
    • 23. But I’m giving up control of my work!
      You’re not, actually. It just feels that way.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
    • 24. You don’t need “The Spec” to keep control
      It’s the last mile of the value you bring to the team
      #LeanUX | @jboogie
      http://talkingtraffic.org/wp-content/images/stack_documents.jpg
    • 25. If you spend 3 months perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s
      #LeanUX | @jboogie
    • 26. Designers shouldn’t be expected to get it right the first time
      Nobody else has to
      From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
      http://www.alistapart.com/articles/design-criticism-creative-process/
      #LeanUX | @jboogie
    • 27. You are the “Keeper of the Vision”
      The greater goal of the design is YOUR responsibility
      #LeanUX | @jboogie
      http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
    • 28. Momentum
      Everyone’s engaged. Everyone’s motivated.
      #LeanUX | @jboogie
    • 29. Keep everybody moving forward
      Your clients, stakeholders, your design and you.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
    • 30. Quality
      Don’t compromise
      #LeanUX | @jboogie
    • 31. “Speed first. Aesthetics second.”
      – Jason Fried, 37Signals.com
      #LeanUX | @jboogie
    • 32. “Going for the bronze.”
      – A Creative Director I used to work with
      #LeanUX | @jboogie
    • 33. What about the quality of the design?
      Iterations mean quality continually improves.
      #LeanUX | @jboogie
      http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
    • 34. Feasibility
      Make sure it can be built (and built well)
      #LeanUX | @jboogie
    • 35. Prototype it!
      But not all of it.
      #LeanUX | @jboogie
      hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
    • 36. Once validated, demo to the team.
      Presto! Instant documentation (no additional deliverable needed).
      No additional deliverables are needed!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
    • 37. Then show it to your customers.
      Keep it light and cheap.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
    • 38. Fill in the gaps
      What did you not think about?
      #LeanUX | @jboogie
    • 39. The more you talk about it
      The more you realize what’s missing
      #LeanUX | @jboogie
      http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
    • 40. Can it be done?
      A tale of two cultures.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/kadelmann/3564028694/sizes/z/
    • 41. The internal software/web design shop.
      Well within your grasp.
      #LeanUX | @jboogie
      http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
    • 42. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
      #LeanUX | @jboogie
    • 43. The interactive agency.
      Tougher sell. Worth it in the end.
      #LeanUX | @jboogie
    • 44. Agencies are in the deliverables business.
      #LeanUX | @jboogie
    • 45. Recapping the “internal” Lean UX process….
      Remember?
      Just the UX process
      Concept
      Validate Internally
      Test Externally
      Learn from user behavior
      Iterate
      Prototype
      #LeanUX | @jboogie
    • 46. For agencies it looks slightly different
      Give your clients the power. They like that.
      Validate w/client
      Validate w/client
      Concept
      Prototype
      Iterate
      Learn from user behavior
      #LeanUX | @jboogie
    • 47. Consultants are specialized mini-agencies
      Success with Lean UX will be determined by attention level
      #LeanUX | @jboogie
    • 48. Reducing deliverables efforts reduces revenue
      In theory…
      Fewer deliverables
      Fewer billable hours
      $$$$
      Project delivered faster
      Happier, more empowered client
      Repeat customer
      #LeanUX | @jboogie
    • 49. Invest in your client’s success
      It shows the confidence you have in your work
      #LeanUX | @jboogie
      http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
    • 50. Is this good for every project?
      Use it where it makes sense.
      #LeanUX | @jboogie
      http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
    • 51. Functional, task-flow projects work well.
      There’s a clear end goal.
      #LeanUX | @jboogie
    • 52. Highly experiential marketing projects will struggle.
      Time to ideate and create options is essential.
      #LeanUX | @jboogie
    • 53. What about content heavy experiences?
      Some up front planning is necessary.
      #LeanUX | @jboogie
    • 54. Distributed teams do it remotely!
      If they’re a part of you, it’s on! If not, not bloody likely.
      #LeanUX | @jboogie
      http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
    • 55. Case Study
      100 Days of Collaboration
      #LeanUX | @jboogie
    • 56. Problem Statement:
      “You’re like Monster, but I have to pay for it.”
      #LeanUX | @jboogie
    • 57. 3 days, 3 themes:
      Acquisition and conversion
      Resume services
      A human in every interaction
      #LeanUX | @jboogie
    • 58. #LeanUX | @jboogie
    • 59. #LeanUX | @jboogie
    • 60. #LeanUX | @jboogie
    • 61. #LeanUX | @jboogie
    • 62. #LeanUX | @jboogie
    • 63. How do I get started?
      Here’s one way. Get everyone involved early.
      #LeanUX | @jboogie
    • 64. Can you guess who sketched this?
      The answer will shock you!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
    • 65. Can you guess who sketched this?
      The answer will shock you!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
    • 66. Can you guess who sketched this?
      The answer will shock you!
      #LeanUX | @jboogie
      http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
    • 67. The whole execution team did in a modified “design studio.”
      You can also call it collaborative sketching.
      Design studios
      • Cross-functional team
      • 68. Everybody draws, presents and critiques
      • 69. Refine ideas through 3 rounds
      • 70. Generate tons of raw ideas
      • 71. Huge headstart for UX
      • 72. Early team-wide alignment
      • 73. Team-wide feeling of ownership
      #LeanUX | @jboogie
    • 74. Start small.
      6 of your best ideas as fast as possible.
      #LeanUX | @jboogie
    • 75. Refine to 3 or 4 better ideas.
      Add detail.
      #LeanUX | @jboogie
    • 76. And once more to one, final, detailed idea.
      Let your one best idea shine.
      #LeanUX | @jboogie
    • 77. Designers are used to being heroes.
      Lean UX is distinctly, anti-hero.
      #LeanUX | @jboogie
      http://www.abegoodman.com/Images/greatest-american-hero.jpg
    • 78. This is an evolution. Not a revolution.
      Evolve to stay relevant.
      #LeanUX | @jboogie
      http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
    • 79. Let’s get back to the experience design business.
      It’s where it’s at (as the kids say)
      #LeanUX | @jboogie
      http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
    • 80. Thanks!
      Ask me some questions. Here. Now. Or later.
      jgothelf@theladders.com
      @jboogie
      www.jeffgothelf.com/blog
      www.slideshare.net/jgothelf
      bit.ly/LeanUX
      #LeanUX | @jboogie

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