Lean UX: Getting out of the deliverables business
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Lean UX: Getting out of the deliverables business

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This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience ...

This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX

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  • Full Name Full Name Comment goes here.
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  • A lot of presentations about UX are either boring, not relevant to a vast majority of firms, or are riddled with doublespeak. This is none of those - and really brings it home - entertaining, and educational. Absolutely superb, Jeff.
    pure Garcinia Cambogia extract
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  • great presentation at #UXLX. Thx for sharing.
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  • At SXSW this year, you mentioned that we could find templates for the design iteration worksheets (start w/6, work your way to 1/person through discussion). I can't seem to find them! Help?
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  • Great presentation. One of my fav's at SXSW.
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  • Great presentation and one of the few voices speaking about Agile Design practices. One of my favorite sessions from SXSW 2011
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  • #LeanUX hash tag

Lean UX: Getting out of the deliverables business Lean UX: Getting out of the deliverables business Presentation Transcript

  • Lean UX
    Getting out of the deliverables business
    http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
  • Who is this guy?
    I’m just doing this for the lanyards.
    Jeff Gothelf
    Currently:
    Director of UX at TheLadders.com
    Previously:
    Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups
    Blog:
    www.jeffgothelf.com/blog
    Twitter:
    @jboogie
    Email:
    jgothelf@theladders.com
    #LeanUX
  • In the beginning…
    UX began with Information Architecture which no one had ever heard of
    #LeanUX | @jboogie
    http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
  • Deliverables helped define the practice
    And this was good
    #LeanUX | @jboogie
  • IA evolved and expanded into IxD and her sisters
    Darwinism at work
    #LeanUX | @jboogie
  • Deliverables helped define the practice
    And this was good
    #LeanUX | @jboogie
  • Value has ultimately been placed on the deliverable
    Not on the experience being created
    #LeanUX | @jboogie
  • With interactive experiences evolving rapidly
    The deliverable is just not enough
    #LeanUX | @jboogie
  • Lean UX
    Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.
    #LeanUX | @jboogie
  • Agile
    • Individuals and interactions over processes and tools
    • Working software over comprehensive documentation
    • Customer collaboration over contract negotiation
    • Responding to change over following a plan
    Lean
    Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.
    #LeanUX | @jboogie
  • It goes a little something like this…
    Look familiar?
    Just the UX process
    Prototype
    Concept
    Validate Internally
    Test Externally
    Learn from user behavior
    Iterate
    #LeanUX | @jboogie
  • You can’t hide behind your monitor any more!
    Seriously. It’s time to come out.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
  • Get it out there. Fast.
    In public. (Yes, where people can see it.)
    #LeanUX | @jboogie
  • What Lean UX is NOT
    #LeanUX | @jboogie
  • Lazy.
    Sorry. You still have to work hard.
    “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
    • Austin Govella
    commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
    http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
    #LeanUX | @jboogie
    http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
  • The only thing being removed is waste.
    You leave that stuff laying around and it starts to stink!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • This is NOT design-by-committee!
    We all know where that leads
    #LeanUX | @jboogie
    http://www.flickr.com/photos/mims/326748812/sizes/l/
  • What Lean UX is…
    #LeanUX | @jboogie
  • Control
    You’re still in charge
    #LeanUX | @jboogie
  • But I’m giving up control of my work!
    You’re not, actually. It just feels that way.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • You don’t need “The Spec” to keep control
    It’s the last mile of the value you bring to the team
    #LeanUX | @jboogie
    http://talkingtraffic.org/wp-content/images/stack_documents.jpg
  • If you spend 3 months perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s
    #LeanUX | @jboogie
  • Designers shouldn’t be expected to get it right the first time
    Nobody else has to
    From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.
    http://www.alistapart.com/articles/design-criticism-creative-process/
    #LeanUX | @jboogie
  • You are the “Keeper of the Vision”
    The greater goal of the design is YOUR responsibility
    #LeanUX | @jboogie
    http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
  • Momentum
    Everyone’s engaged. Everyone’s motivated.
    #LeanUX | @jboogie
  • Keep everybody moving forward
    Your clients, stakeholders, your design and you.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
  • Quality
    Don’t compromise
    #LeanUX | @jboogie
  • “Speed first. Aesthetics second.”
    – Jason Fried, 37Signals.com
    #LeanUX | @jboogie
  • “Going for the bronze.”
    – A Creative Director I used to work with
    #LeanUX | @jboogie
  • What about the quality of the design?
    Iterations mean quality continually improves.
    #LeanUX | @jboogie
    http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
  • Feasibility
    Make sure it can be built (and built well)
    #LeanUX | @jboogie
  • Prototype it!
    But not all of it.
    #LeanUX | @jboogie
    hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • Once validated, demo to the team.
    Presto! Instant documentation (no additional deliverable needed).
    No additional deliverables are needed!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
  • Then show it to your customers.
    Keep it light and cheap.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
  • Fill in the gaps
    What did you not think about?
    #LeanUX | @jboogie
  • The more you talk about it
    The more you realize what’s missing
    #LeanUX | @jboogie
    http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
  • Can it be done?
    A tale of two cultures.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/kadelmann/3564028694/sizes/z/
  • The internal software/web design shop.
    Well within your grasp.
    #LeanUX | @jboogie
    http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
  • You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software.
    #LeanUX | @jboogie
  • The interactive agency.
    Tougher sell. Worth it in the end.
    #LeanUX | @jboogie
  • Agencies are in the deliverables business.
    #LeanUX | @jboogie
  • Recapping the “internal” Lean UX process….
    Remember?
    Just the UX process
    Concept
    Validate Internally
    Test Externally
    Learn from user behavior
    Iterate
    Prototype
    #LeanUX | @jboogie
  • For agencies it looks slightly different
    Give your clients the power. They like that.
    Validate w/client
    Validate w/client
    Concept
    Prototype
    Iterate
    Learn from user behavior
    #LeanUX | @jboogie
  • Consultants are specialized mini-agencies
    Success with Lean UX will be determined by attention level
    #LeanUX | @jboogie
  • Reducing deliverables efforts reduces revenue
    In theory…
    Fewer deliverables
    Fewer billable hours
    $$$$
    Project delivered faster
    Happier, more empowered client
    Repeat customer
    #LeanUX | @jboogie
  • Invest in your client’s success
    It shows the confidence you have in your work
    #LeanUX | @jboogie
    http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
  • Is this good for every project?
    Use it where it makes sense.
    #LeanUX | @jboogie
    http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
  • Functional, task-flow projects work well.
    There’s a clear end goal.
    #LeanUX | @jboogie
  • Highly experiential marketing projects will struggle.
    Time to ideate and create options is essential.
    #LeanUX | @jboogie
  • What about content heavy experiences?
    Some up front planning is necessary.
    #LeanUX | @jboogie
  • Distributed teams do it remotely!
    If they’re a part of you, it’s on! If not, not bloody likely.
    #LeanUX | @jboogie
    http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
  • Case Study
    100 Days of Collaboration
    #LeanUX | @jboogie
  • Problem Statement:
    “You’re like Monster, but I have to pay for it.”
    #LeanUX | @jboogie
  • 3 days, 3 themes:
    Acquisition and conversion
    Resume services
    A human in every interaction
    #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • #LeanUX | @jboogie
  • How do I get started?
    Here’s one way. Get everyone involved early.
    #LeanUX | @jboogie
  • Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
  • Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
  • Can you guess who sketched this?
    The answer will shock you!
    #LeanUX | @jboogie
    http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/
  • The whole execution team did in a modified “design studio.”
    You can also call it collaborative sketching.
    Design studios
    • Cross-functional team
    • Everybody draws, presents and critiques
    • Refine ideas through 3 rounds
    • Generate tons of raw ideas
    • Huge headstart for UX
    • Early team-wide alignment
    • Team-wide feeling of ownership
    #LeanUX | @jboogie
  • Start small.
    6 of your best ideas as fast as possible.
    #LeanUX | @jboogie
  • Refine to 3 or 4 better ideas.
    Add detail.
    #LeanUX | @jboogie
  • And once more to one, final, detailed idea.
    Let your one best idea shine.
    #LeanUX | @jboogie
  • Designers are used to being heroes.
    Lean UX is distinctly, anti-hero.
    #LeanUX | @jboogie
    http://www.abegoodman.com/Images/greatest-american-hero.jpg
  • This is an evolution. Not a revolution.
    Evolve to stay relevant.
    #LeanUX | @jboogie
    http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
  • Let’s get back to the experience design business.
    It’s where it’s at (as the kids say)
    #LeanUX | @jboogie
    http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
  • Thanks!
    Ask me some questions. Here. Now. Or later.
    jgothelf@theladders.com
    @jboogie
    www.jeffgothelf.com/blog
    www.slideshare.net/jgothelf
    bit.ly/LeanUX
    #LeanUX | @jboogie