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Lean UX: It really is about getting out of the deliverables business

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A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.

Published in: Design, Internet
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Lean UX: It really is about getting out of the deliverables business

  1. 1. L E A N U X : 
 I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
  2. 2. 4 Y E A R S A G O … T H E P O S T T H A T S TA R T E D I T A L L
  3. 3. A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
  4. 4. D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  5. 5. P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  6. 6. A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  7. 7. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
  8. 8. N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E A T U R E S
  9. 9. C O N T I N U O U S L E A R N I N G T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
  10. 10. H U M I L I T Y N E W T O O L S , N E W WA Y S O F T H I N K I N G
  11. 11. H O W M A N Y O F Y O U A R E R U N N E R S ? A Q U E S T I O N F O R T H E R O O M : @ J B O O G I E
  12. 12. T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ? @ J B O O G I E
  13. 13. Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  14. 14. Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  15. 15. @ J B O O G I E
  16. 16. I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  17. 17. @ J B O O G I E
  18. 18. @ J B O O G I E
  19. 19. @ J B O O G I E
  20. 20. H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
  21. 21. "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
  22. 22. E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H A T ?
  23. 23. E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X @ J B O O G I E What’s the smallest thing we can make or do to test our assumptions?
  24. 24. I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
  25. 25. D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  26. 26. R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X @ J B O O G I E
  27. 27. R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X @ J B O O G I E
  28. 28. D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  29. 29. P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
  30. 30. T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T T H E A G E N C Y
  31. 31. T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T I N - H O U S E T E A M S
  32. 32. G E T T O P R O D U C T FA S T E R I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S
  33. 33. T H A N K Y O U J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E N E W B O O K I N 2 0 1 6 ! S E N S I N G B O O K . C O M
  34. 34. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg

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