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This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
Lean UX<br />Getting out of
the deliverables business<br />http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg<br />
Who is this guy?<br />I’m
just doing this for the lanyards.<br />Jeff Gothelf<br />Currently: <br />Director of UX at TheLadders.com<br />Previously: <br />Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups<br />Blog: <br />www.jeffgothelf.com/blog<br />Twitter: <br />@jboogie<br />Email: <br />jgothelf@theladders.com<br />#LeanUX<br />
In the beginning…<br />UX began
with Information Architecture which no one had ever heard of<br />#LeanUX | @jboogie<br />http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg<br />
Lean UX<br />Inspired by Lean
Startup and Agile development theories, it’s the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.<br />#LeanUX | @jboogie<br />
Responding to change over following
a plan</li></ul>Lean<br />Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.<br />#LeanUX | @jboogie<br />
It goes a little something
like this…<br />Look familiar?<br />Just the UX process<br />Prototype<br />Concept<br />Validate Internally<br />Test Externally<br />Learn from user behavior<br />Iterate<br />#LeanUX | @jboogie<br />
You can’t hide behind your
monitor any more!<br />Seriously. It’s time to come out.<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/<br />
Lazy.<br />Sorry. You still have
to work hard.<br />“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”<br /><ul><li>Austin Govella</li></ul>commenting on Whitney Hess’s “Why I Detest the Term Lean UX”<br />http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/<br />#LeanUX | @jboogie<br />http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg<br />
The only thing being removed
is waste.<br />You leave that stuff laying around and it starts to stink!<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/mims/326748812/sizes/l/<br />
But I’m giving up control
of my work!<br />You’re not, actually. It just feels that way.<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/<br />
You don’t need “The Spec”
to keep control<br />It’s the last mile of the value you bring to the team<br />#LeanUX | @jboogie<br />http://talkingtraffic.org/wp-content/images/stack_documents.jpg<br />
If you spend 3 months
perfecting a design only to find out it fails to meet customer and/or business needs, you’ve just wasted 3 months of your life, not to mention your team’s<br />#LeanUX | @jboogie<br />
Designers shouldn’t be expected to
get it right the first time<br />Nobody else has to<br />From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.<br />http://www.alistapart.com/articles/design-criticism-creative-process/<br />#LeanUX | @jboogie<br />
You are the “Keeper of
the Vision”<br />The greater goal of the design is YOUR responsibility<br />#LeanUX | @jboogie<br />http://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/<br />
What about the quality of
the design?<br />Iterations mean quality continually improves.<br />#LeanUX | @jboogie<br />http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg<br />
Prototype it!<br />But not all
of it.<br />#LeanUX | @jboogie<br />hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/<br />
Once validated, demo to the
team.<br />Presto! Instant documentation (no additional deliverable needed).<br />No additional deliverables are needed!<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/<br />
Then show it to your
customers.<br />Keep it light and cheap.<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/<br />
The more you talk about
it<br />The more you realize what’s missing<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/<br />
Can it be done?<br />A
tale of two cultures.<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/kadelmann/3564028694/sizes/z/<br />
The internal software/web design shop.<br
/>Well within your grasp.<br />#LeanUX | @jboogie<br />http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg<br />
You are in the problem-solving
business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. <br />#LeanUX | @jboogie<br />
Recapping the “internal” Lean UX
process….<br />Remember?<br />Just the UX process<br />Concept<br />Validate Internally<br />Test Externally<br />Learn from user behavior<br />Iterate<br />Prototype<br />#LeanUX | @jboogie<br />
For agencies it looks slightly
different<br />Give your clients the power. They like that.<br />Validate w/client<br />Validate w/client<br />Concept<br />Prototype<br />Iterate<br />Learn from user behavior<br />#LeanUX | @jboogie<br />
Invest in your client’s success<br
/>It shows the confidence you have in your work<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/<br />
Is this good for every
project?<br />Use it where it makes sense.<br />#LeanUX | @jboogie<br />http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg<br />
Distributed teams do it remotely!<br
/>If they’re a part of you, it’s on! If not, not bloody likely.<br />#LeanUX | @jboogie<br />http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg<br />
How do I get started?<br
/>Here’s one way. Get everyone involved early.<br />#LeanUX | @jboogie<br />
Can you guess who sketched
this?<br />The answer will shock you!<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/<br />
Can you guess who sketched
this?<br />The answer will shock you!<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/<br />
Can you guess who sketched
this?<br />The answer will shock you!<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/janekeeler/4677093058/sizes/l/<br />
The whole execution team did
in a modified “design studio.”<br />You can also call it collaborative sketching.<br />Design studios<br /><ul><li> Cross-functional team
Refine to 3 or 4
better ideas.<br />Add detail.<br />#LeanUX | @jboogie<br />
And once more to one,
final, detailed idea.<br />Let your one best idea shine.<br />#LeanUX | @jboogie<br />
Designers are used to being
heroes. <br />Lean UX is distinctly, anti-hero.<br />#LeanUX | @jboogie<br />http://www.abegoodman.com/Images/greatest-american-hero.jpg<br />
This is an evolution. Not
a revolution.<br />Evolve to stay relevant.<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/freejay3/2387714157/sizes/l/<br />
Let’s get back to the
experience design business.<br />It’s where it’s at (as the kids say)<br />#LeanUX | @jboogie<br />http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/<br />
Thanks!<br />Ask me some questions.
Here. Now. Or later.<br />jgothelf@theladders.com<br />@jboogie<br />www.jeffgothelf.com/blog<br />www.slideshare.net/jgothelf<br />bit.ly/LeanUX<br />#LeanUX | @jboogie<br />