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Making Meaningful Connections: The Redesign of Recruitladder's UI

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This is the presentation I gave at Enterprise Search Summit Fall 2010 in Washington DC (also known as Knowledge Management World 2010). It describes the challenges of designing and enterprise search solution for recruiters and hiring managers and the process TheLadders.com took to redesign its RecruitLadder product.

Published in: Design
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Making Meaningful Connections: The Redesign of Recruitladder's UI

  1. 1. Making Meaningful Connections The Redesign of RecruitLadder.com
  2. 2. Who is this guy? Other people let him speak to them before. He must be smart. Jeff Gothelf Currently: Director of UX at TheLadders.com Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: www.jeffgothelf.com/blog Twitter: @jboogie Email: jgothelf@theladders.c
  3. 3. Job service for professionals earning $100k or more and the recruiters/employers looking to hire them.
  4. 4. Online job searching is like online dating Post and pray http://farm2.static.flickr.com/1017/1344679664_fda1c4e7ed_o.jpg
  5. 5. Challenges: You say tomato, I say tomato (but I want ketchup)
  6. 6. The title “vice president” is ambiguous. Does it mean the same thing on two resumes? Jeff Bewkes Former VP of Time Warner (now CEO) Anonymous (hint, it’s me)
  7. 7. Challenges: I say tomato, you say tomato (but you want marinara)
  8. 8. Both of these people have vice president on their resume Does it mean they both have vice presidential experience?
  9. 9. Challenges: Like the mighty Mayfly, job requisitions die young.
  10. 10. Job listings expire after 8 weeks Which is 28x longer than the Mayfly http://upload.wikimedia.org/wikipedia/commons/4/49/Rhithrogena_germanica_subimago_on_Equisetum_hyemale.jpg
  11. 11. Challenges: It’s a free-for-all.
  12. 12. Job listings are not standardized No way to reconcile the necessary data into a consistently usable format http://2.bp.blogspot.com/_QARHL7waWy8/THs1F1r1yOI/AAAAAAAAAew/rYmQD1Wxcas/s1600/100813_lagos.globalcities059.jpg
  13. 13. Challenges: It’s a mess on the job seeker side too.
  14. 14. Resumes come in every size, shape, color and layout Getting machines to understand where to pull which data elements is…a challenge. http://www.flickr.com/photos/jgl/2693953392/sizes/o/
  15. 15. Challenges: Recruiters have no time to read resumes
  16. 16. Every job posting equals hundreds of applications How does the recruiter figure out which ones to focus on? http://www.flickr.com/photos/94693506@N00/57820781/sizes/o/
  17. 17. Wow, that’s heavy. So where did you start?
  18. 18. Radical idea: Talk to your customers
  19. 19. Call them. Bring them in. Watch them work. After all, you’re solving problems for them. http://www.bgsu.edu/departments/greal/llc/germanwq/Germ670_AYASalzburg/images/Interview.jpg
  20. 20. Tactic #1: Search from anywhere with most important fields always visible.
  21. 21. Tactic #2: Enable two usage patterns: surgical/targeted searching (boolean/advanced) as well as broad searching and zeroing in (filtering)
  22. 22. Tactic #3: Visualize core information
  23. 23. Tactic #4: No dead-ends (i.e., zero results)
  24. 24. Success!
  25. 25. 57%
  26. 26. -15%
  27. 27. What does it look like now?
  28. 28. Thanks! Ask me some questions. Here. Now. Or later: jgothelf@theladders.com / @jboogie

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